9th June – mPayments Summit & AIME Industry Awards Evening – London

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9th June, America Square Conference Centre, London

www.msummits.com

Join mobile operators and payment service providers as they outline how direct operator billing can work as a viable micropayment mechanism for interactive services, digital content, ticketing and physical goods across a wide range of
vertical sectors.

The event brings together mobile networks and a wide variety of payment service providers to outline how direct operator (mobile) billing can work as a viable micropayment mechanism for interactive services, digital content, ticketing and physical goods across a wide range of vertical sectors including retail.

 

Representatives will learn how Payforit, PSMS, drop charge, PRS and other “charge to mobile” solutions can offer their customers convenient, secure and immediate payment tools – wherever and whenever they want them.

 

HEAR FROM:

  • BBC • ITV • Virgin Trains  • EE • Three • O2 • DIMOCO • ImpulsePay• Oxygen8 • OpenMarket •IMImobile • mGage • Fonix • AIME • PhonepayPlus • Ofcom • FSA

MPAYMENTS EVENT INFORMATIONmPayments poster and: MPS’15 – Overview (Delegate)

 

 AIME will be speaking throughout the day on important issues such as the 13th Code and Special Conditions.

The mPayments Summit will be followed by the AIME Industry Awards Evening. 

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VOTING FOR THE AWARDS HAS NOW CLOSED 

 

The AIME Industry Awards categories are:

  • Most Innovative Mobile Payment Service

  • Most Innovative Mobile Network Opportunity

  • Most Innovative use of Technology

  • Most Progressive Customer Service Strategy (implemented change)

  • Outstanding Contribution to Industry

We would like to thank our award Sponsors for their support of this event, and helping ensure that the Industry is recognised for the work it does.

Our Award Sponsors are:

vodafone lrg (2)

Digital Content Summit – London April ’15

AIME attended the April 2015 Digital Content Summit (http://digitalcontentsummit.co.uk/), a conference organised over two days to look at digital content creation, delivery, optimisation and targeting. The purpose of AIMEs attendance was to gain insight for Members on emerging trends in the Digital Content publishing and monetisation arenas.

The organisers, Lyons Down, publishers of Business Technology, a specialist insert into Telegraph and Sunday Telegraph focussed on speaker and panel sponsorship, so there was a tendency for some of the speakers to push their companies brands and products rather than provide insightful future looking commentary. However,over the two days, a good deal of food for thought was presented from companies who are excelling in producing and promoting digital content to support their market presence with consumers.

The highest trending discussion was about brand positioning mixing with content creation. Large consumer brands, more commonly known for their products or services such as Halfords, Barclays etc. are generating and distributing content to their customers and potential customers, taking examples from the best of the broadcast world and adding the popularity of blogging and vlogging.

This is giving rise to a new term “broducers”. Large parts of the conference was dedicated to how to exploit / join this trend, professionalise the content and optimize the distribution channels.

The question of brand tone of voice was raised several times with content being produced by brands to feed into social media channels contrasting with social media channels being used to contact or comment on the brand.

The consumer expects “human” responses and not the usual “brand approved” style of communication. Examples of companies that had got this wrong (a global airline responding that the “offices are closed”) were given along with companies that got this right, including the very human touch given by O2 in response to the technical issues experienced by consumers in 2012 (for more on this story see http://www.wired.co.uk/news/archive/2012-07/17/o2-outage-social-media-masterclass).

An interesting and very different presentation was given by Dan Fahy of UKTV (who are AIME members) showing how they have spread across free and pay tv platforms with both free channels as well as paid in the Pay TV sector, showing how strength of content (archive as well as fresh) can empower different channels to gain their own identity.

There was little talk about monetisation of digital content apart from the obvious paywall success implemented by the Times. Most of the audience did not need to monetise their content but to get consumers engaged with it. There was some conversation about the traditional advertising model not working for mobile consumers due to screen size. This would indicate that other forms of revenue are needed as mobile access starts to dominate over laptop.

Privacy: This gained an airing with one commentator stating that personal information is actually user generated content and therefore consumers should have rights over its usage and it’s monetisation. Some companies are purchasing data with the intent to create sophisticated profiling metrics to sell on. Although users are not identifiable by name, there are inherent dangers in being able to identify the users through the profile. This has a term “pseudonymisation”

 Privacy

 

(cartoon by Neil Kerber with his permission http://www.neilkerber.com/)

Finally to wrap up the two days, discussion groups were formed to look at various topics. (I chose “monetisation, mobile and metrics”, for obvious reasons). Discussion was lively on moving advertising revenue to direct charging for mobile consumption, soft and hard paywalls and improving metrics for broadcasters through “one clip, one person” measurements.

Rory Maguire 23rd April 2015

 

25th June – 2020 Vision: The Future of Interactive Broadcast Knowledge & Networking Event – London

 Come and join us on the 25th June in London for the chance to listen to Broadcast  Industry speakers  discussing what the future of broadcast will look like by the year 2020, at our Knowledge and Networking event

television-image K&N wording & logo

This upcoming event is addressing the very important issue of interactivity within broadcast and how companies must now incorporate this into their campaigns to ensure that customer engagement levels remain high.

The subjects to be discussed are:

  • What are the interactive trends in other territories around the world such as the US, and how will this affect the UK?
  • What are audience attitudes and changes to behaviour towards broadcast and interactivity?
  • How do broadcasters increase interactivity from multi-screen consumers and is this critical?
  • How will broadcasters attract the middle aged disposable income consumers through interactivity?
  • How are broadcasters engaging with the teen and young adult market to ensure they stay engaged with changing technology?

Evening Chair:

Peter Cowley of Spirit Digital and Endemol Peter Cowley Spirit Digital bio

Event Speakers:

Andy Shaw from Tectonic: Tectonic Interactive bio

Simon Miller from Beamly: Beamly bio

Jason George from Telescope: Telescope Bio

More speakers will be announced shortly.

More information and tickets for this networking evening are available on our Eventbrite page here: https://eventbrite.co.uk/event/16518709906/

AIME’s successful Knowledge & Networking (K&N) Seminars are focused and open forums that are popular with our attendees. The seminars examine topical key issues, emerging trends and business development within the interactive media and entertainment sectors.

The 90 minute mediated presentations with our evening speakers, open discussion and Q&A session format is designed to promote engaging debate about key industry trends and issues within an intimate and relaxed environment.

After the seminar, delegates and speakers move into a more informal networking setting to engage socially and continue the discussions over a drink. This proven format consistently fosters open debate and stimulates valuable business connections.

There are 3 different type of tickets available for Members and Non Members.

Telemedia Magazine readers, PACT members and guests of AIME members can claim their 25% discount off Non Member tickets by entering their promo code on the checkout screen. Contact us/Telemedia/PACT to get your discount code. This discount is only available for non member tickets.

If you are an AIME Sponsor member,  remember you are entitled to two free tickets per company for this event!

 Want to get more involved? Event Sponsorship opportunities are available.

You can download our Sponsor information pack here: FoIB KN Sponsor pack June15

 We would like to thank our event supporters:

Telemedia new 2015 logo

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Changes to PhonepayPlus Code of Practice and statement following consultation on the 13th edition of the Code

PhonepayPlus have issued changes to the 13th Code. For full details of the changes please read these on the PPP site on the link below:

http://www.phonepayplus.org.uk/News-And-Events/News/2015/3/Statement-on-PhonepayPlus-13th-Code-of-Practice.aspx

 

AIME will be issuing an email directly to Members regarding the 13th Code later today.

AIME’s new team members

AIME welcomes Rory Maguire and Sandra Obiaraeri to its executive team

The Association for Interactive Media and Entertainment –AIME is pleased to announce the permanent appointment of Rory Maguire as its Managing Director and Sandra Obiaraeri as its Market Development Manager.

Rory Maguire: Rory has a long history with Interactive Media services and is attributed with the development of the first UK text short code facility during his time at Orange, the creation of the first UK mobile operator internet service, the co-founder of the UK Payforit Scheme and the development of the video and voice short code services while at Three. His long and detailed history with mobile and fixed-line service provision since the early 90’s provides him with a deep understanding of each of the businesses conducted by AIME members.

Rory has provided his own specialist mobile payments consultancy service since early 2013 and has been consulting to AIME as Interim Managing Director since September 2013. Rory has now agreed at the request of the Board to provide his services full time to AIME from March 2015.

Rory states: “AIME provides a very active environment for its members to engage, discuss and resolve common issues and opportunities. This busy and extremely diverse environment makes the position of Managing Director both challenging and exciting. My vision is to ensure that AIME creates the environment in the UK for members to develop and improve their business, by removing unnecessary obstacles, ensuring a fair and proportionate regulatory regime exists and creating new opportunities through collaborative working.

Sandra Obiaraeri (pronounced Oberrie): Sandra has joined AIME as the Market Development Manager, bringing her skills and education to a much needed role created to cover a combination of researching into factors that could affect members businesses, regulatory liaison, and development of industry guidance, managing topical discussions and writing documents that explain the industry socio-economics and dynamics.

Sandra carries a degree in Law from the University of Hertfordshire and a Master in Business Administration from the University of West London.

 

Rory Maguire states: “I am pleased that Sandra has decided to join our busy team and is currently meeting with members and starting to understand their businesses. There are a myriad of complexities in interactive entertainment services and it needs a fresh pair of eyes to look at this industry and to establish how AIME continues to play a key critical role in the development of the industry.”

 

Chairman Edward Boddington stated today “AIME Members gain significant advantage by having a central organisation that fights their corner, provides continuous intelligence into the state of the market, puts the diverse membership together to grow new opportunities and empowers good practices. Having a operator such as Rory makes my role as a Chairman more rewarding as we can get things done more effectively with an experienced hand at the helm. I am also pleased that we have grown the skill of the team with the addition of Sandra and have great hopes for her development as a key player in the AIME executive.