mGage Receives Principles Based Service provider status

mGage, a Vivial Company, has been awarded accreditation to deliver Principles Based Service solutions to their clients by the PayForIt Management Group – an industry organization with representation from all Mobile Network Operators in the UK (including EE, Vodafone, O2 and Three.) mGage now allows selected businesses to develop customised mobile payment web flows, creating the potential for significantly increased conversion rates.

The full press release can be found HERE.

Latest Regulatory Consultation Update

AIME is involved in a number of ongoing regulatory consultations and the workflow that derives from the regulators output.  Below is a short summary of each consultation and how we plan to focus our attention during January 2017.

If you would like any further information please access the regulatory consultation section of the AIME website or contact Rory if you would like to discuss any of the points below.

  1. Project 30 – A PSA initiative working on how their organisation can evolve to better support the Premium Rate industry whilst still protecting the consumer.

AIME has provided input from members to this consultation which closed in October.  Suggestions from AIME included greater alignment with other regulators, particularly the ASA and Trading Standards. The PSA responded at the end of 2016 and AIME is currently reviewing their feedback ready for discussion at our quarterly meeting in January.

We will provide members with a summary of PSA’s feedback during January.  We will also update members on this development at the AIME General Meeting on 7th February.

  1. Special Conditions – The PSA have been looking into specific areas of the premium rate industry where there have been high levels of consumer complaints.

AIME has provided input from members to this consultation which closed in October. The PSA published two new special conditions in November 2016 for January implementation.  AIME believed that a number of errors were made in the creation of the Special Conditions and this has been communicated to members and to PSA.

One of the main concerns is that the Special Conditions left room for unscrupulous providers to circumvent the rules while adding additional friction for compliant providers, did not address the issue of consumers failing to use the STOP command for subscription services, did not address the issues caused by some “glamour services” as they are not defined as adult entertainment and removed an existing piece of technology based on an unidentified “security issue”.

The proposed special condition for online Adult Services undermined the MNO Age Verification Access Control facilities in place since 2003 and also implied that 15 years olds could access 18+ material.

AIME intends to raise serious concerns about quality of the Special Conditions during the PSA quarterly meeting.

  1. Project Slimline – A mobile network initiative.

Payforit version 6 has now been published and it allows for a principles based payment facility for lower risk services and companies in exchange for greater monitoring of services and consumer complaints known as Key Performance Indicators plus kept the standard payment scheme for normal risk services. AIME worked with the MNOs to assist with the adaptations needed to cater for the Special Conditions bearing in mind the limited timetable and will continue the discussions to enable a more consumer friendly payment flow to be developed for the services affected by Special Conditions and to resolve some detailed technical issues.

We plan to consult with Members at the Charge to Mobile Working Group on the implementation of Payforit 6.1

  1. PSD2 – UK Government consultation for Payment Services Directive 2

The Treasury consultation on PSD2 was due to be published in November 2016 but has now been postponed until February. This causes concern as there is less than a year before implementation and capital expenditure to enable compliance has been on hold pending Treasury’s review off the lower cost proposals made in conjunction with Mobile UK. AIME’s concerns over a strict interpretation of PSD2 Telecom exemption are as follows:

  • The “Telecom Exemption” is for consumer spend on third party services up to €300 in any month. While PSD2 does not request a “hard stop” on consumer spend (approx 0.4% of consumer exceed €300), to do so would create a disproportionate capital expenditure and to ignore it would cause a regulatory breach. We have proposed a financial licensing regime once the overspending consumer proportion is much higher.
  • PSD2 should allow for the Telecom exemption to flow through the value chain. There is a definition issue that we have identified that needs resolution to ensure this is the case.

Our other concerns will be detailed at the AIME GM.

We will be addressing the lack of consultation and the financial impact of the proposals to the Treasury Ministers and DCMS.

  1. PSA Budget for 2017/18- consultation is in progress.

As the headline proposal is to reduce expenditure by 5% (AIME successfully lobbied for a £500k reduction last year). We do not have any major concerns in this area and will support their proposals. Operationally, there are some areas for further reductions and we continue to be disappointed in historical technology investments, but the proposed reduction in the face of increasing consumer issues shows that we have achieved our objectives.

9th June – mPayments Summit & AIME Industry Awards Evening – London


9th June, America Square Conference Centre, London

Join mobile operators and payment service providers as they outline how direct operator billing can work as a viable micropayment mechanism for interactive services, digital content, ticketing and physical goods across a wide range of
vertical sectors.

The event brings together mobile networks and a wide variety of payment service providers to outline how direct operator (mobile) billing can work as a viable micropayment mechanism for interactive services, digital content, ticketing and physical goods across a wide range of vertical sectors including retail.


Representatives will learn how Payforit, PSMS, drop charge, PRS and other “charge to mobile” solutions can offer their customers convenient, secure and immediate payment tools – wherever and whenever they want them.



  • BBC • ITV • Virgin Trains  • EE • Three • O2 • DIMOCO • ImpulsePay• Oxygen8 • OpenMarket •IMImobile • mGage • Fonix • AIME • PhonepayPlus • Ofcom • FSA

MPAYMENTS EVENT INFORMATIONmPayments poster and: MPS’15 – Overview (Delegate)


 AIME will be speaking throughout the day on important issues such as the 13th Code and Special Conditions.

The mPayments Summit will be followed by the AIME Industry Awards Evening. 




The AIME Industry Awards categories are:

  • Most Innovative Mobile Payment Service

  • Most Innovative Mobile Network Opportunity

  • Most Innovative use of Technology

  • Most Progressive Customer Service Strategy (implemented change)

  • Outstanding Contribution to Industry

We would like to thank our award Sponsors for their support of this event, and helping ensure that the Industry is recognised for the work it does.

Our Award Sponsors are:

vodafone lrg (2)