Mobile payments and messaging solutions provider Fonix plc, has partnered with Media One Group to bring interactive mobile experiences to its broadcast portfolio in French-speaking Switzerland.
The partnership further strengthens Fonix’s growing presence in the Swiss broadcast market and its wider expansion across Europe.
Media One Group is a leading private media group in French-speaking Switzerland, with a portfolio spanning radio, television and digital platforms. Its brands include One FM, LFM, Rouge and Radio Lac, alongside its Carac television channels, giving the group a strong presence across the Lake Geneva region.
Through the partnership, Fonix’s technology will power competitions and other interactive formats across Media One Group’s channels, allowing audiences to participate directly through their mobile devices.
At the heart of the partnership is Fonix’s Campaign Manager Platform, which is used by broadcasters across Europe to create and manage high-volume interactive campaigns. The platform enables broadcasters to turn audience participation into engaging, mobile-first experiences while creating new opportunities to generate revenue from existing programming.
For Media One Group, the partnership opens up new ways to build participation around the content its audiences already know and love, from competitions and promotions to new interactive formats developed around its programming.
Alexandre de Raemy, Directeur Général of Media One Group, said: “What drew us to Fonix was the ability to create new revenue from formats our audiences already love. It’s a smart fit for where we’re taking our business, and this is just the starting point.”
For Fonix, the deal represents another step in its expansion across Europe and reinforces its commitment to the Swiss market.
Anthony Baladi, Commercial Director of Fonix, said: “Switzerland is a market we’re firmly committed to, and the pace of our growth there speaks to the real momentum behind interactive broadcasting. The strength of the country’s broadcasters and their appetite for mobile engagement make it a particularly attractive market for Fonix. We’re proud to be extending our reach and look forward to giving audiences new ways to take part.”
Founded in 2006, Fonix is a leading provider of mobile payments and messaging solutions, enabling businesses to connect, engage, and transact seamlessly through mobile technology. Fonix helps organisations across media, charity, entertainment, and enterprise sectors drive revenue and enhance audience engagement.
Media One Group is the leading privately owned audio-visual media group in French-speaking Switzerland. Through its radio stations, television channels, apps and digital platforms, it offers a diverse range of entertainment, news, music and film content for audiences across French-speaking Switzerland.
