THE LEADING MARKETING EVENT FOR PROACTIVE PROFESSIONALS 

 

AIMM are pleased to announce our partnership with B2B Marketing Expo. On the 16-17th November 2021, London’s ExCeL will play host to the leading marketing event, connecting the most proactive marketing professionals with the tools, techniques, and innovations they need to be at the forefront of the ever-evolving world of marketing.

This year, the exhibition promises to be the most forward-thinking to date – housing 200 industry leading suppliers and 200 educational seminars from some of the world’s top experts and innovative thinkers.

The B2B Marketing Expo recently revealed its fantastic speaker line up featuring some of the biggest names in the industry:

Alastair Campbell, Journalist, Broadcaster, Author & Strategist

Leaders narrate a strategy, not simply execute it

16-Nov – 12:45 – B2B Marketing Keynote Theatre 1
From front line Politics as Tony Blair’s right-hand man creating the New Labour, Alastair has made a name for himself as an influential voice and commentator. With humour and insight Alastair takes an insider’s look at politics at home and abroad, as well as what it takes to be a successful leader!

Hannah Fry, Broadcaster & Mathematician

Gather now, exploit later

17-Nov – 10:00 – B2B Marketing Keynote Theatre 2

A regular presenter of science and maths programmes on BBC TV, Hannah examines the incredible insights data can provide, but also where its limitations are, including how AI is revealing incredible new insights. Hannah highlights the biases within data and how the tools used to collect and interpret it can often betray very human prejudices.

Mark Wright, Climb Online

How To Elevate & Scale your Business Growth Through Digital Marketing

16-Nov – 15:05 – B2B Marketing Keynote Theatre 2

The most successful winner from BBC’s The Apprentice, Mark Wright, went on to be an award-winning entrepreneur with the UK’s fastest growing digital agency. Learn how to scale your business through digital marketing, master lead generation and understand the leading trends to enable you to stay ahead of competition in 2021 and beyond.

Leading the industry as the most accomplished event for forward-thinking, ambitious and successful businesses looking to stay on top of trends and gain a competitive edge.

Thousands of professionals will come together at the ExCeL to research the market, learn about new innovations and discover the latest strategies and trends to progress and develop their marketing in our unique educational programme, consisting of expert-led seminars and panel debates, live demos of the latest technology, as well as industry leading companies equipped with the industry’s finest solution led products and services.

We have been working closely with all event industry stakeholders developing an industry wide ‘All Secure Standard’ alongside the UK government that will allow organised industry gatherings to take place again. Through the four key cornerstones, we will ensure our visitors, exhibitors, and colleagues, are protected whilst making events high-quality and productive experiences.

Here is what some of our regulars think of the show…

“If there’s one time in your calendar that you’re going to set aside to learn about Marketing, this event is it!”.

Raja Saggi, Head of Marketing, Google

“This is the place you want to come to be able to find out about all these new technologies that you can take advantage of, to give your business the edge”.

Scott Brinker, Editor, chiefmartec.com

For full details and to register for free please visit www.b2bmarketingexpo.co.uk.   

 

Free seminar on investigations and enforcement

Insights into PSA regulation: investigations and enforcement

Do you find our investigations and enforcement procedures confusing? Not sure what to do when we contact you about your service?

Then this seminar from PSA is for you.

 

It will take you through informal and formal investigations, the distinction between the two, the supporting procedures and our Code enforcement procedures.

So that if PSA enquire about your service, you’ll be clear on what you need to do.

There will be plenty of opportunities for questions too.

 

Spaces are limited so book yours now to avoid disappointment! BOOK HERE

Time: 29 November 2017, 13:00 – 16:00
Location: PSA, 40 Bank Street, London, E14 5NR

Charity Text Seminar a Success!

Charity Text Donation Seminar a Success

AIME and PhonepayPlus jointly ran a free one day Charity Text Donation Seminar in London on Friday 19th February. This was well attended by many small charities who came to learn more about how to use text donations to improve their fundraising, make sure that their marketing campaigns are compliant, learn the importance of increasing donations by Gift Aid and to ensure the audit standards are good.

As well as regulatory updates from PhonepayPlus, there were highly informative presentations from Telefonica, OpenMarket, Instagiv, Cymba, Vir2, Open Fundraising, Fonix and BBC Children in Need.

With positive feedback from the attendees it has been suggested that this event is run on an annual basis to ensure the spread of the successful intelligence sharing. A link to the presentations for the day is here.

You can also read about the event on PhonepayPlus’ blog here.

Feedback from the day:

I attend the Charity Seminar last week and I just wanted to say thank you for such a well-organised, informative day. It was really useful and I hope there will be a similar seminar next year! Samaritans

Thank you for organising Friday. It felt like a good session, let’s do it again soon. Open Fundraising

Great event. Informative, relevant and enjoyable. Can’t ask for more! OpenMarket

Well done on organising such a great day. RSM2000

 This event was so informative and useful, and should definitely be an annual event! Parkinsons UK

19th Feb 2016 Charity Text Donation Seminar

Download your Seminar information pack here: Charity Text Donations Seminar Event pack 19Feb16

This one day free seminar organised jointly by the Premium Rate Regulator PhonepayPlus and the Association for Interactive Media and Entertainment (AIME) provides the opportunity for charities to learn how to get started and maximise text based donations, Gift Aid, post donation marketing, regular gifting and competitions.

Text fundraising has grown to a £120 million pound opportunity with most charities finding new donors and differing demographics through this easy mechanism. Are you maximising your donation footprint in this growth market?

During this seminar, you will learn about:

  • Why 70xxx shortcodes are important
  • How to get started with text donations
  • Codes of practice for text donations
  • Latest developments in Gift Aid
  • The emerging role of a Gift Aid intermediary
  • Improving marketing footprint
  • Effective post-donation marketing
  • Competitions with donation elements
  • Proposed changes to regular donations

If you don’t currently use text donation for your fundraising, this seminar will provide a good introduction for you.

If you are already using text donations, this event will be looking at improving your skills and maximising your donation and Gift Aid opportunities.

With several expert speakers already lined up and more to be announced this will be an informative day not to be missed.

If you are a charity you can get your FREE tickets (maximum 2 per charity) here: Seminar Tickets

Download your Seminar information pack here: Charity Text Donations Seminar Event pack 19Feb16

25th June – 2020 Vision: The Future of Interactive Broadcast Knowledge & Networking Event – London

 Come and join us on the 25th June in London for the chance to listen to Broadcast  Industry speakers  discussing what the future of broadcast will look like by the year 2020, at our Knowledge and Networking event

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This upcoming event is addressing the very important issue of interactivity within broadcast and how companies must now incorporate this into their campaigns to ensure that customer engagement levels remain high.

The subjects to be discussed are:

  • What are the interactive trends in other territories around the world such as the US, and how will this affect the UK?
  • What are audience attitudes and changes to behaviour towards broadcast and interactivity?
  • How do broadcasters increase interactivity from multi-screen consumers and is this critical?
  • How will broadcasters attract the middle aged disposable income consumers through interactivity?
  • How are broadcasters engaging with the teen and young adult market to ensure they stay engaged with changing technology?

Evening Chair:

Peter Cowley of Spirit Digital and Endemol Peter Cowley Spirit Digital bio

Event Speakers:

Andy Shaw from Tectonic: Tectonic Interactive bio

Simon Miller from Beamly: Beamly bio

Jason George from Telescope: Telescope Bio

More speakers will be announced shortly.

More information and tickets for this networking evening are available on our Eventbrite page here: https://eventbrite.co.uk/event/16518709906/

AIME’s successful Knowledge & Networking (K&N) Seminars are focused and open forums that are popular with our attendees. The seminars examine topical key issues, emerging trends and business development within the interactive media and entertainment sectors.

The 90 minute mediated presentations with our evening speakers, open discussion and Q&A session format is designed to promote engaging debate about key industry trends and issues within an intimate and relaxed environment.

After the seminar, delegates and speakers move into a more informal networking setting to engage socially and continue the discussions over a drink. This proven format consistently fosters open debate and stimulates valuable business connections.

There are 3 different type of tickets available for Members and Non Members.

Telemedia Magazine readers, PACT members and guests of AIME members can claim their 25% discount off Non Member tickets by entering their promo code on the checkout screen. Contact us/Telemedia/PACT to get your discount code. This discount is only available for non member tickets.

If you are an AIME Sponsor member,  remember you are entitled to two free tickets per company for this event!

 Want to get more involved? Event Sponsorship opportunities are available.

You can download our Sponsor information pack here: FoIB KN Sponsor pack June15

 We would like to thank our event supporters:

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