Media Partner Post: 10 reasons why rich messaging is re-writing the rules of customer communications

Post written by MEF as part of MEF Connects: Rich Communications digital event starting on the 29th September.

Rich business messaging is unleashing a new era of consumer marketing, customer care and conversational commerce. It is giving people a wider choice of channels. And it is enabling post-pandemic comms with low-human contact. This is a revolution, and every brand has questions about it. Ahead of MEF Connects Rich Communications this month, MEF ponder a few of them in their blog…read the full post

  • Rich messaging could displace the native app
  • Lots of platforms to choose from
  • Rich messaging is as easy as SaaS
  • Rich messaging will supercharge the era of the chat bot
  • Shopping inside messages? It’s coming
  • Fresh business models to suit all requirements

aimm will be co-hosting elements of the event on the 30th September and we are pleased to be able to to share the full speaker details for the event. Further details and agenda can be found here, but the full agenda will be released on the 17th September.

As part of MEF’s Future of Messaging Programme this all-new digital event brings together enterprises, brands & agencies to connect with MNOs and messaging providers to showcase the business messaging channels that are transforming customer engagement.

The 3-day global event features the latest use cases from brands revolutionising their customer engagement strategies with RCS, WhatsApp, Apple Business Chat, Facebook Messenger and more. Plus, daily analyst briefings, regional deep-dives, industry roundtables, EXPO and facilitated networking sessions.

PSA consultation on revised Special conditions for ICSS

PSA proposes extension of regulatory requirements to all call connection services and strengthens requirements

The Phone-paid Services Authority (PSA) has opened a consultation on revised Special conditions for ICSS – third-party services that connect or signpost callers to popular helplines via a premium-rate number.

The proposals are intended to improve the information about these services that is given to consumers, both in search results and on service websites, to make it clearer that they are third parties and that calls via an ICSS may be more expensive than calling the desired number directly.

These proposals follow changes in January 2019 to extend the scope of Ofcom’s Premium Rate Service Condition to include all ICSS within the definition of controlled premium rate services. This extended PSA regulation to all ICSS irrespective of the number range they are operating on. This consultation proposes that the PSA’s Special conditions for ICSS should apply to all ICSS, regardless of number range.

The consultation is open until 10th June 2019. Respondents are advised to use the new PSA consultations response form, available from the PSA website.

Review of the 070 number range

Ofcom has today published a draft statement on the regulation of telephone numbers beginning with 070, following a review of this market.

070 numbers are designed to be used as a ‘follow me’ service, where calls are diverted from one number to another, so the person being called can keep their own number private.

Ofcom has found that 070 numbers are often mistaken for mobile numbers, which can lead to bill shock, as the prices for calling these numbers are usually much higher than they are for calling a mobile number.

Ofcom have provisionally decided to set a cap on the wholesale termination charge for calls to 070 numbers, which would be aligned with the existing regulated cap set by Ofcom for mobile numbers – currently around 0.5 pence per minute.

16/8/18

World Telemedia Invites Entrepreneurs to pitch to investors

The telemedia industry has long been driven by entrepreneurs and has thrived on turning great ideas and technology into money making services – and the World Telemedia Show has always been the showcase for unveiling these developments.

Now in its 29th year, the show is looking to further drive this entrepreneurial spirit by running a series of lunches at the next event in Marbella in October where those with great ideas or businesses that need to take that next step can pitch to Investors.

Focusing on value added services (VAS), buyers, sellers, investors and mentors will all be introduced to each other over a 5-star lunch.  A total of six companies will be given the opportunity to privately pitch their ideas.  Investor pitch proposals should be submitted in writing to Jarvis Todd jarvis@wtevent.co.uk by 21 July 2018

“We believe that the people who attend World Telemedia are the early adopters and adaptors of new technology who are focused on the and look for the practical money making application of technology within the Value Added Services Sector,”  says Jarvis Todd, CEO, World Telemedia Ltd. “By connecting those with great new ideas or existing fledgling businesses with those with the knowledge and business acumen to take their ideas to the next level, World Telemedia is driving VAS both now and into the future.”

World Telemedia looks forward to another successful event in Marbella on 8-10 October.  An enlightening series of seminars and country updates, a deal-making expo hub and the most glamourous business networking around has been planned as the backdrop for serious deal making on-site.  A must attend event since 1989, World Telemedia is focused on Driving Value Added Services and Monetising Content.

World Telemedia Event

World Telemedia is for any business that wishes to engage and commercialize “connected consumers” whilst they use mobile devices and telephones; to interact with value added service and content propositions.

The only European event that showcases how carrier billing and other alternative payment platforms are evolving (in partnership with Service Providers and Aggregators) to create a dynamic “Telemedia” value chain which is typically driven by minutesmessages and traffic.

A key destination for Media & Marketing Groups, SPs, Aggregators, Network Operators, Convergent Technology and Billing Specialists who want seamless micropayment solutions and engagement tools to drive sales and convert customers across a globally expanding range of media, affiliate and advertising networks.   www.wtevent.co.uk

 

Have you secured your site ready for the Chrome changes in July?

Starting from July Chrome will now mark all websites that do not display https pages as non secure.

From July with the release of Chrome 68 all those sites who are still on http will now display at ‘not secure’ according to Google. You can read more about this from their blog post here: https://security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html Following on from this Chrome will also begin to phase out the secure green lock icon, favouring to draw attention to those sites that are not secure instead.

Don’t be caught out! It is not too late to get your site secured and get your SSL certificate in place.