Mobile Arts, a technology provider in the Middle East, has partnered with SLA Digital to further grow their revenues with Direct Carrier Billing for their premium gaming and utility applications.
Direct Carrier Billing (DCB) is an alternative digital payment channel to traditional forms of payment like credit and debit card. The solution is seamless, secure and offers a user-friendly customer experience. Customers add transactions to their monthly mobile bill or deduct from their prepaid credit.
Ashley O’Kane, Head of Marketing at SLA Digital commented, “By leveraging Direct Carrier Billing, content providers like Mobile Arts are able to quickly and easily enter new markets and access a large pool of potential customers.”
Rabih Jreish, Business Development at Mobile Arts commented, “Having the right Direct Carrier Billing partner like SLA Digital, we can help merchants and content providers to quickly and easily start in-app subscriptions in new and existing markets. Our innovative solution, “APP-IT UP”, converts any content portal to a mobile application-based subscription product by integrating our smart SDK.”
SLA Digital continues to work with Mobile Arts on expanding its connectivity through SLA Digital’s portfolio of Mobile Operators across the Middle East and Asia.
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Independent game developer and publisher, Playwing has partnered with SLA Digital to enable direct carrier billing payments for their gaming platform across the Middle East and Asia.
Playwing has launched their service with SLA Digital in Myanmar and Iraq and are planning additional carrier billing rollouts over the next few months.
“Playwing’s focus is to make our games available to as many people as possible and carrier billing is key to enabling this. The payment option allows customers to easily access our premium content by using their mobile phone bill.” Said Florian Gheorghe, Relations Manager. “We are delighted to have partnered with SLA Digital as they have a wealth of carrier billing experience and key mobile operator connections.”
“Direct carrier billing offers gaming companies like Playwing the opportunity to monetise customers through a simple and secure mobile payment channel. We are delighted to have partnered with Playwing as we continue to bring fresh and exciting premium content to Mobile Operator customers.” Commented Ashley O’Kane, Head of Marketing at SLA Digital.
SLA Digital is an international Digital Services company delivering innovative solutions such as Direct Operator Billing to Mobile Network Operators and Content Partners globally in order to drive additional revenue streams for all participants. SLA’s team of experienced mobile specialists operate worldwide serving significant operator and content partners throughout Europe, the Middle East and Asia.
Playwing is owned by the founders of Ubisoft and is dedicated to bringing high-value propositions to gamers, game publishers, phone manufacturers and advertisers.
Onebip has partnered with SLA Digital to extend their Direct Operator Billing coverage in the Middle East for their portfolio of content partners.
The Direct Operator Billing partnership is now live in the UAE, with plans to further leverage SLA’s mobile operator connectivity across the region.
Ashley O’Kane, Head of Marketing at SLA Digital commented, “We are pleased to have partnered with Onebip to give them access to more customers via Direct Operator Billing in the MENA region. Our capability to connect content partners via one integration into multiple mobile operators across the world is key to entering new markets quickly.”
Direct Operator Billing is an alternative mobile payment option to credit and debit card and in markets like the UAE, where mobile penetration is extremely high, this solution is a game changer for content partners as it provides customers with a seamless and secure payment option.
In addition to Onebip, SLA Digital is the trusted Direct Operator Billing partner for an array of global app stores and content partners like Google and Microsoft.