REMINDER: PSA Consultation – Guidance on the retention of data

The PSA have put forward proposals to clarify expectations on how long providers retain data, in the event of an investigation where such data will be required. The PSA are now consulting on Guidance which sets out new expectations for the retention of data relevant to their investigatory processes, and are calling for responses.

The full consultation details can be found here.

We would like to invite members to provide their feedback to aimm in order for us to prepare a response. This will be in the form of calls, or where appropriate, conference calls, over the next few weeks.

Please let the aimm Executive know if you would like to contribute by Wednesday 20th February.

Introducing our new working groups for 2019

Following on from feedback from our members on what is important to your business we have reviewed our working groups, and given them a refresh for 2019 to make them more relevant and valuable for our members.


This new group will be looking at how the MNO’s and L1’s can work together to improve the current systems on services that require the secure passing of information.

The security project group is a short-medium term project seeking to identify common issues and resolutions whilst improving by open discussion and sharing of non-commercial knowledge in order to reach conclusions that benefit all parties and reduces consumer risk.

Chair: Oliver Cooke – IMImobile

First Meeting: 5th March – invited members



To assist the Board in fulfilling its ambitions in relation to the standardisation of excellent practice throughout both the member base and external businesses, producing white papers detailing agreed transparent process to facilitate growth and reduce harm.

To address a lack of consumer knowledge in the area of micropayments, educating the public with reliable, accessible information suitable for publication across a number of sources, including regulators, mobile network operators and trade association statements and news stories.

Chair: Abi Hillman – ITV, Vice Chair: Eric Feltin – Atlas Mobile

First Meeting: 7th March – book your seat through aimm



This working group was created to assist the Board in facilitating a simplified regime of regulation, with the aim of shortening the time to market for new product launches.

To collaboratively agree commercially attractive target markets and the approach required from aimm and industry to ensure maximum adoption of micropayments in these areas of commercial growth.

Chair: TBC, Vice Chair: James Mcfarlane – PM Connect

First Meeting – not yet arranged


Continuing Working Groups

Working Groups that have value and continue to have high attendance and engagement have been kept to continue the valuable work they are doing.


The Charity Working Group convenes regularly throughout the year with a remit to maximise opportunities in this area, by the sharing of good practice, new initiatives and technologies, success stories and  -where required – cautionary tales. It is attended by our charity members, broadcasters, MNO’s and L1’s in a positive environment of knowledge sharing and campaign learning.

This group works with legislators and regulators to help them understand the sector, therefore attempting to minimise unnecessary regulation, whilst continuing to ensure that charitable services always have consumer trust at the heart of their operation.

Chair: Rob Wiesz – Fonix

Next Meeting: May 2019 date TBC



This working group allow the UK broadcasters to get together and discuss current industry issues, and future looking business opportunities. The group looks at interactive broadcast innovation opportunities, and ways to improve engagement with consumers across channels and drive growth in a responsible manner.

Chair: Joel Stern – Global

Next Meeting: when requested


You can find out what groups are running from our EVENTS CALENDAR

If you are a member you can read our previous working group meeting notes, you will be requested to login to access these. If you do not have a web account please contact aimm who can set this up for you. 




Photo by rawpixel on Unsplash


Meet some of the speakers at B2B Expo

The B2B Marketing Expo will return to London’s ExCeL on the 27th & 28th March, 2019, to again provide the latest tools, techniques and revolutionary insights into all things marketing!
All under one roof, some of the industry’s biggest brands such as Google, Linkedin, SAP and Fujitsu will take you into the future of marketing, with hundreds of seminars providing you with unmissable insights into key topics such as content strategy, best b2b practices, global branding, martech, ABM, mobile and more.

These unparallelled keynote speakers include:

Danny Denhard – Marketing Director of Justgiving, the world’s most trusted giving platform.

Jack Dyson – Global Head of Content Strategy at SAP.

Find out more about the 2019 key note speakers and get your tickets

Your free ticket for B2B Marketing Expo will also give you unprecedented access to the Marketing Technology Expo, Sales Innovation Expo and Call & Contact Centre Expo; with a combined lineup of 1,000 cutting-edge exhibitors, 500 educational speakers and 200 interactive masterclasses, this is going to be a show like no other.

Make an afternoon of it this month!

On the 29th January why not join aimm for two interesting events and save on the travel!

At 15:00 we will be running our first General Meeting of the year, where the Board will be providing a deeper look into the strategy and direction that they have been working hard on. This is based on members views and feedback that we have been collating over the last few months, ensuring that we focus aimm in the directions that will have maximum benefit for all our members.

Then following this at 18:00 it will be our first networking evening of the year just around the corner in a lovely location with private bar. Come and join us and other members across the interactive media industries to have a catch up over a drink or two and make some new contacts, and get your 2019 business plans off to a head start with new collaboration opportunities.

You can get your tickets to our New Year Networking from our ticket page