New aimm Board announced

We are pleased to announce our new 2024 aimm Board.

This year we had 3 Board members who had reached their term from Donr, ITV and sb7.

We are pleased that our members from both Donr and ITV have decided to restand and will continue on in their positions on the Board. We are thrilled that a new member from sb7 has decided to take up the mantle going forwards and will be joining the Board in April. We are also happy that BBC Children in Need will also continue to represent the charity sector at the Board meetings.

We are pleased to continue working with our Board members from across the value chain, who have been tireless in their support of aimm, and continue to drive our mission and focus forward.

Our next Board meeting will be in mid-April where we will have the opportunity to welcome our new members and look at our focus for the coming year.

Learn more about the aimm Board and our Board members and the role they play in aimm.

Ofcom releases their Consultation

Ofcom logoOn the 21st November Ofcom released their much anticipated Consultation which can be found below for reference


This consultation sets out Ofcom’s proposals in effect to transfer the regulatory functions of the PSA to Ofcom, including associated proposed changes to the regulation of controlled PRS (CPRS). Under these proposals, they intend to withdraw their approval for Code 15 and replace it with their own set of rules in an order that they propose to make under section 122 of the Act (draft PRS Order). When the PRS Order comes into force, Ofcom will assume day-to-day responsibility as regulator and enforcer of PRS regulation.

We are running a series of Consultation Workshops for our members, so they can provide feedback and thoughts on this paper before the deadline on the 23rd January. aimm will be submitting a response on behalf of our membership based on the feedback from these Workshops.

AIMM & MEF Autumn Regulation Update

aimm is pleased to share this Autumn UK Regulatory Update for the Interactive Media & Micropayments Industries, in association with MEF.

To learn more about the current regulatory landscape and the importance of having your say, join Joanna Cox General Manager from AIMM and Ross Flynn Project Manager at MEF for this video update below:

Both aimm and MEF are trade bodies based in the UK that work in the mobile and interactive media space to provide support, guidance and the opportunity for growth for these industries.

Fonix has processed £333m in SMS donations since 2014

A huge SMS market milestone!

Take a look at the video that Fonix has made to celebrate their milestone. Fonix have processed the record amount of £3million in donation in an hour!Fonix has built bespoke microsites to help charities increase GiftAid, and help run the charity campaigns watched by millions. They have also run the vital shortcodes that help charities collect the donations they need, and have an extensive list of charity partners they work with including some of the most recognised and loved charities in the country.

You can read more about their work in their Charity Whitepaper.