MCP Insight strengthens leadership team with appointment of industry veteran Kev Dawson

London – 13th May 2024

MCP Insight, a leading provider of market intelligence, compliance and anti-fraud tools for the mobile payments space, today announced the appointment of Kev Dawson as Director. In this newly created role, Dawson will play a pivotal role in driving the company’s strategic growth and spearheading commercial efforts, collaborating closely with co-founders Declan Pettit and Toby Padgham.

“We’re delighted to welcome Kev Dawson to our team,” said Declan Pettit, Commercial Director at MCP Insight. “Kev’s extensive experience and deep industry connections make him a strategic addition, helping to propel the company’s growth initiatives and drive further success in our ongoing projects.”

Dawson brings a wealth of experience to MCP Insight, having established himself as a prominent figure in the mobile industry. Prior to joining MCP Insight, he served as Group CEO at PM Connect. He also boasts a highly successful tenure as CEO at Dynamic Mobile Billing, where he led the company for 11 years.

Dawson further reinforces his credentials with over five years of management experience within the mobile carrier space, having held positions at both Orange (EE) and Vodafone. He also served on the board of AIMM alongside Toby Padgham for over six years (from 2016 to 2022).

“I’m thrilled to join MCP Insight,” said Dawson. “We have a long history together, and after years working at various other points in the value chain, it feels like the perfect time to join a company dedicated to helping the industry combat fraud and build sustainable revenue growth through premium services and direct carrier billing.”

Dawson joins MCP Insight at a pivotal juncture. The company is experiencing significant growth, expanding into new geographical markets and enhancing its service offerings. Notably, the highly anticipated updated version of MCP’s market-leading mVAS ad monitoring platform, MCP SCANNER. V4.0 boasts a more intuitive user interface, advanced features and even more insightful market intelligence and compliance oversight.

Speaking about MCP Insight’s value proposition, Dawson said, “MCP is committed to protecting the mobile payments industry from fraudulent activities, providing trusted and enabling technology solutions that positively impact the sector’s ability to grow. The focus is of course protecting businesses and consumers, but also enhancing efficiency and profitability of the mobile payments industry overall.

“While compliance and anti-fraud providers are sometimes perceived to be a barrier to growth, the innovative technology portfolio and capability of MCP Insight bucks this trend by partnering with parties across the entire value chain, to provide innovative solutions and bespoke insights.”




MCP Insight is a market-leading provider of market intelligence, ad compliance monitoring and anti-fraud solutions, empowering mobile network operators, aggregators and brands to
protect their businesses and ensure a secure mobile payments ecosystem.

MCP Insight’s flagship platforms, MCP SCANNER and MCP SHIELD, protect customers and advertisers from fraudulent activities and help build profitable and sustainable revenue streams. Furthermore, the company also offers risk management solutions across the global mobile payments landscape, providing visibility and insight over the entire value chain.

New aimm Board announced

We are pleased to announce our new 2024 aimm Board.

This year we had 3 Board members who had reached their term from Donr, ITV and sb7.

We are pleased that our members from both Donr and ITV have decided to restand and will continue on in their positions on the Board. We are thrilled that a new member from sb7 has decided to take up the mantle going forwards and will be joining the Board in April. We are also happy that BBC Children in Need will also continue to represent the charity sector at the Board meetings.

We are pleased to continue working with our Board members from across the value chain, who have been tireless in their support of aimm, and continue to drive our mission and focus forward.

Our next Board meeting will be in mid-April where we will have the opportunity to welcome our new members and look at our focus for the coming year.

Learn more about the aimm Board and our Board members and the role they play in aimm.

Ofcom releases their Consultation

Ofcom logoOn the 21st November Ofcom released their much anticipated Consultation which can be found below for reference


This consultation sets out Ofcom’s proposals in effect to transfer the regulatory functions of the PSA to Ofcom, including associated proposed changes to the regulation of controlled PRS (CPRS). Under these proposals, they intend to withdraw their approval for Code 15 and replace it with their own set of rules in an order that they propose to make under section 122 of the Act (draft PRS Order). When the PRS Order comes into force, Ofcom will assume day-to-day responsibility as regulator and enforcer of PRS regulation.

We are running a series of Consultation Workshops for our members, so they can provide feedback and thoughts on this paper before the deadline on the 23rd January. aimm will be submitting a response on behalf of our membership based on the feedback from these Workshops.

AIMM & MEF Autumn Regulation Update

aimm is pleased to share this Autumn UK Regulatory Update for the Interactive Media & Micropayments Industries, in association with MEF.

To learn more about the current regulatory landscape and the importance of having your say, join Joanna Cox General Manager from AIMM and Ross Flynn Project Manager at MEF for this video update below:

Both aimm and MEF are trade bodies based in the UK that work in the mobile and interactive media space to provide support, guidance and the opportunity for growth for these industries.