aimm team

aimm Executive team

The aimm Executive are the main core of aimm and the team of people you will have day to day contact with.

The Executive handles the communication with members and administration of the association, including drafting responses and requests to regulators, governments and industry.

The Exec are also responsible for producing all aimm literature, consultations and white papers, managing the aimm website and our social media presence, and organising and representing aimm and its members at all regulatory, internal  and external events. We organise the regular aimm member meetings and working groups and any current industry initiative meetings.

In addition, the Executive’s responsibilities include financial management, marketing and general administration.

Joanna Cox –  General Manager

I have 15 years experience of working in premium rate services alongside other emerging technologies. 10 of those years were spent leading commercial teams within agencies and the other 5 years were spent controlling commercial and interactive services teams at Channel 5.  As such, I have a solid understanding of the need for businesses to continually adapt to the changing ways in which consumers wish to interact with their chosen brands, content or services. This moving feast sits alongside an ever present commitment to run these interactions within what can seem like a fairly restrictive regulatory arena. I look forward to supporting our membership in constructing an environment where commercial development can thrive across the board.


Andrea Putnam-Moorcroft – Operations & Events Manager

Andrea joined aimm in March 2014 and comes from a background of office management and creative work. She is responsible for the creation and management of aimm’s programme of events that run throughout the year, as well as managing aimm’s media presence and communications to our members including our social media pages and website. Responsible for organising the working groups and meetings, she is the first point of contact at aimm, helping our members with any queries they may have.

Catherine Easton – Finance Controller

Catherine is responsible for keeping the finances of aimm running smoothly and ensuring that everyone’s membership is activated. Catherine has been with aimm since 2012.


If you would like to know more about the Executive team click on their names for their LinkedIn profiles

You can contact the aimm team by using the contact form on the About Page menu.