After the Fonix breakfast event this month on OTT payments and Carrier Billing, Telemedia caught up with the speakers after the event to get their thoughts. Speakers included General Manager of aimm Joanna Cox, as well as EE and Grabyo.
You can see the full interview from Telemedia Online here: https://www.telemediaonline.co.uk/carrier-billing-the-way-to-pay-for-ott/
Joanna Cox, General Manager at aimm, opened the event by explaining how TV habits have changed: the days of having only three channels seem a lifetime away now that we’re so spoilt for choice. She talked about how the payment methods offered for content consumption need to be as frictionless as possible — more purchases are being made than ever before.
Joanna was joined by EE, BT Sport and Twitter amongst others to talk about the ‘ Payment Mix for OTT Audiences’.
You can read the full Top 10 List from Fonix’s Blog.
mGage, a Vivial Company, has been awarded accreditation to deliver Principles Based Service solutions to their clients by the PayForIt Management Group – an industry organization with representation from all Mobile Network Operators in the UK (including EE, Vodafone, O2 and Three.) mGage now allows selected businesses to develop customised mobile payment web flows, creating the potential for significantly increased conversion rates.
The full press release can be found HERE.
26Sept 2017, Farnham.
The Association for Interactive Media and Micropayments (aimm), launched a major new call to action initiative for society lotteries on 22nd September 2017. This exciting new channel could transform results for society lotteries if it performs anything like it has for charities.
Society lotteries are lotteries and raffles run for charitable benefit, licensed through the Gambling Commission or via local authority licenses. These lotteries and raffles provide a vital income source for charities.
Text short codes, which are 5 digit number starting with a 70 prefix, have been used with phenomenal success by charities over the last three years. Short codes generate over £115m in donations per annum. In many cases texting to a short code has become the most popular call to action for donors due to ease and simplicity. They have shown to generate incremental funds rather than cannibalisation from other, more mature, methods to donate such as online or by phone to a call centre. It also attracts a new, often younger, audience.
aimm has been working across its members to develop a similar facility for society lotteries. It works in the following way: The society lottery manager or charity uses an advertising campaign to draw attention to its lottery with the call to action being text a word (such as WIN) to a short number starting 72 (e.g. 72123). The advertising will include the price of the entry and the lottery terms. A consumer sees the campaign and texts their entry using their mobile phone to gain entry into a lottery or raffle. The lottery manager or charity uses its procedures to check the consumer is over 16 and then the cost of entry is charged to the consumer’s mobile phone bill. It’s simple, quick and immediate. An efficient communication channel is now established with the consumer for follow up in-service messages and winner information.
With the near 100% penetration of text capable phones in the UK every British consumer over 16 can participate in a society lottery or raffle. No other engagement and payment product has this penetration.
The launch conference was kindly hosted by Cancer Research UK and sponsored by Dynamic Mobile Billing (both of whom are aimm members), whose sponsorship enabled complimentary tickets to be given to those charities and lottery managers who wished to join us. It was extremely well attended by external lottery managers (ELM’s) and charities with excellent presentations from charity Oxfam, campaign enabler Cymba, Charity Funding and Promoter (CFP), Global’s Make some Noise, regulator Phone-paid Services Authority, payment intermediary Dynamic Mobile Billing (DMB) and mobile network operator EE.
Kevin Dawson, CEO of DMB said “It was great to talk to an audience who were clearly so excited about this new opportunity. Based on our successful experiences in operating mobile payment lotteries in others markets across the globe, I am totally confident the UK market will be as successful for society lotteries as it has been for charities and giving campaigns, so DMB hope to work with the markets key players and share our experiences to deliver a mutually rewarding commercial partnership. The UK is getting more and more familiar with short code based services. It is positive for the whole ‘charge to mobile’ industry, opening up a new market for everyone up and down the value chain whilst being great for consumers who want to participate. It’s a win-win-win.”
The event showed that there were differing levels of understanding across the society lottery managers about how the text based call to action and mobile payment mechanism could be made to work. It is clear there is a need for enhanced education across this market. aimm will be working closely with the Gambling Commission and the PSA on behalf of members to ensure that all regulatory requirements are covered.
Overall it is great to see a growth opportunity where the potential is being recognised. There is enormous enthusiasm across the board. One lottery manager stated “This initiative has been the most exciting development in this industry since the postage stamp!” It is likely society lotteries will be trialling the new short code range before Christmas.
AIME understands the importance of business networking, so look to provide these opportunities whenever possible for our members. Our networking evening is open to members and non members in a relaxed environment of mutually beneficial collaboration, to encourage business growth and working relationships within the interactive media and payments industries.
Our Spring Social evening is in the beautiful Voltaire Bar at the Crowne Plaza Hotel in Blackfriars, conveniently close to public transport links for easy access. The evening starts from 18.00 and will follow on from our AIME General Meeting in London, for those who will be attending during the day.
Tickets start from just £19 + VAT and include a welcome drink and nibbles, as well as the use of our exclusive AIME only area within the Champagne Library of the Voltaire Bar.
The bar is fully stocked for further drinks during the evening. The drinks menu includes wine, beers, cocktails and champagne.
Previous networking events have been very popular with attendees from companies including:
BBC, Cellcast, EE, Fonix, IMImobile, ITV, Harvest Media, Oxygen8, mGage, Phone-paid Services Authority, Telemedia News and Vodafone amongst others.
Tickets:
Member Tickets £19.00 + VAT
Non Member Tickets £24.00 + VAT
AIME Members can get their tickets by either requesting them directly from AIME and you will then be invoiced for these, or from our tickets page below.
Non Members can get their tickets directly from our tickets page below.
Booking fees apply when ordering online.
We hope to see you there
