Charity online giving has risen during Covid 19

During this time with the country at home, and unable to shop the usual way, a survey by nfpSynergy has found that online charitable giving has doubled from 2019.  It found that those charities that were set up to accept online giving had benefited during this time, highlighting the importance of having an online presence and the ability to react quickly to changes. Online donations were collected via charities websites and Direct Debits but also saw an increase in text giving.

“It’s about making it as easy as possible for the public to give so that charities can achieve more.” Simon Baines MD of the Access Group

It was also reported that while donation levels were down generally, the average donation amount had increased by approx £10 per person from January.

 

Quote taken from: https://www.civilsociety.co.uk/news/number-of-people-giving-to-charity-during-lockdown-lowest-in-a-decade-poll-finds.html

Fonix’s innovation processes £12.9m for BBC Children in Need’s 2018 Appeal via text donations

12th December 2018, London – Fonix, the mobile payments and messaging specialist, has announced today that it processed £12.9 million in mobile donations for BBC Children in Need.

BBC Children in Need is the BBC’s UK charity, raising money for disadvantaged children and young people around the country. Fonix has worked with the charity since 2014, providing a mobile payment mechanic which allows the public to donate via SMS, seamlessly charging the costs to their mobile phone bills.

This year, Fonix and BBC Children in Need collaborated to introduce the first ever £30 price point (alongside the traditional price points of £20, £10 and £5). This was introduced for the Children in Need Rocks concert with great success, and implemented on the live annual Appeal Show which aired on 16th November.

BBC Children in Need also ran multiple text-to-donate competitions for the first time, including the chance to see Bruce Springsteen on Broadway which featured on the Chris Evans Breakfast Show. A one-off voluntary donation of £10 was made to BBC Children in Need, but the public were able to opt out by replying CANCEL to their entry confirmation text within 60 minutes.

Clare Charles, Director of Media and Charity for Fonix, commented “We’re proud to have worked with BBC Children in Need this year. Since 2014 we’ve worked with the charity to refine and improve the mobile donation process.

“It’s clear that the public are willing to donate larger amounts via text-to-donate, and allowing them to do this by introducing the £30 price point has been great for raising money for such a good cause.”

Karen Bass, Chief Operating Officer at BBC Children in Need said “Mobile is such an important channel for maximising donations, helping us to raise as much money as possible to support disadvantaged children and young people around the UK. Donating by text is a quick and simple way for people to help change young lives. We’re grateful to Fonix for enabling this and to all of our generous supporters whose donations will go on to make such a difference.”

Over £12.9m raised for BBC Children in Need appeal through SMS donations

Mobile payment specialist Fonix has announced that it processed over £12.9m worth of text donations for this year’s BBC Children in Need fundraiser.

Fonix said that the £12.9m that its payment platform processed surpassed the 2016 total of £7.64m and contributed to an overall total of £50.1m raised for BBC Children in Need on the night of the 2017 Appeal show.

Across a number of campaigns such as the Countryfile Ramble and the Rickshaw Challenge, as well as through a specially created fundraising campaign on the night of the show (Friday 17 November), mobile donations were gathered using a choice of three charity donation price points: £5, £10 and £20.

Karen Bass, Chief Operating Officer at BBC Children in Need said:

“We’ve been delighted by the response to this year’s Appeal and are grateful to everyone who has helped raise this amazing sum to support disadvantaged children and young people across the UK.  We want to make it as straightforward as possible for our supporters to make a donation and our ongoing relationship with Fonix has enabled us to achieve this through text-to-donate.”

Rob Weisz, Chief Executive of Fonix commented:

“When it comes to donating to charity, SMS has proven itself to be an ever-growing donation channel. Our solid working relationship over the last 3 years has really focused upon increasing the money raised from mobile, whilst making it as easy as possible for consumers to donate to this fantastic cause.

“For this year’s campaign, text-to-donate was promoted throughout the whole night to cater to growing demand.”

Children in Need is the BBC’s UK corporate charity, which raises money for disadvantaged children and young people around the country.

 

BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.  The charity will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.

 

BBC Children in Need is currently supporting over 2,600 projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.

 

Further information about BBC Children in Need can be found at bbc.co.uk/Pudsey 

 

aimm launches a new UK call to action for society lotteries

26Sept 2017, Farnham.

The Association for Interactive Media and Micropayments (aimm), launched a major new call to action initiative for society lotteries on 22nd September 2017.  This exciting new channel could transform results for society lotteries if it performs anything like it has for charities.

Society lotteries are lotteries and raffles run for charitable benefit, licensed through the Gambling Commission or via local authority licenses. These lotteries and raffles provide a vital income source for charities.

Text short codes, which are 5 digit number starting with a 70 prefix, have been used with phenomenal success by charities over the last three years.  Short codes generate over £115m in donations per annum.  In many cases texting to a short code has become the most popular call to action for donors due to ease and simplicity. They have shown to generate incremental funds rather than cannibalisation from other, more mature, methods to donate such as online or by phone to a call centre. It also attracts a new, often younger, audience.

aimm has been working across its members to develop a similar facility for society lotteries. It works in the following way:  The society lottery manager or charity uses an advertising campaign to draw attention to its lottery with the call to action being text a word (such as WIN) to a short number starting 72 (e.g. 72123).  The advertising will include the price of the entry and the lottery terms.  A consumer sees the campaign and texts their entry using their mobile phone to gain entry into a lottery or raffle.  The lottery manager or charity uses its procedures to check the consumer is over 16 and then the cost of entry is charged to the consumer’s mobile phone bill.  It’s simple, quick and immediate. An efficient communication channel is now established with the consumer for follow up in-service messages and winner information.

With the near 100% penetration of text capable phones in the UK every British consumer over 16 can participate in a society lottery or raffle.  No other engagement and payment product has this penetration.

The launch conference was kindly hosted by Cancer Research UK and sponsored by Dynamic Mobile Billing (both of whom are aimm members), whose sponsorship enabled complimentary tickets to be given to those charities and lottery managers who wished to join us. It was extremely well attended by external lottery managers (ELM’s) and charities with excellent presentations from charity Oxfam, campaign enabler Cymba, Charity Funding and Promoter (CFP), Global’s Make some Noise, regulator Phone-paid Services Authority, payment intermediary Dynamic Mobile Billing (DMB) and mobile network operator EE.

Kevin Dawson, CEO of DMB said “It was great to talk to an audience who were clearly so excited about this new opportunity.  Based on our successful experiences in operating mobile payment lotteries in others markets across the globe, I am totally confident the UK market will be as successful for society lotteries as it has been for charities and giving campaigns, so DMB hope to work with the markets key players and share our experiences to deliver a mutually rewarding commercial partnership. The UK is getting more and more familiar with short code based services. It is positive for the whole ‘charge to mobile’ industry, opening up a new market for everyone up and down the value chain whilst being great for consumers who want to participate. It’s a win-win-win.”

The event showed that there were differing levels of understanding across the society lottery managers about how the text based call to action and mobile payment mechanism could be made to work. It is clear there is a need for enhanced education across this market.  aimm will be working closely with the Gambling Commission and the PSA on behalf of members to ensure that all regulatory requirements are covered.

Overall it is great to see a growth opportunity where the potential is being recognised. There is enormous enthusiasm across the board.  One lottery manager stated “This initiative has been the most exciting development in this industry since the postage stamp!” It is likely society lotteries will be trialling the new short code range before Christmas.

 

Society Lottery Conference a success

The UK mobile operators in conjunction with aimm have created a new shortcode range specifically for society lotteries, taking advantage of the VAT exempt status, to provide society lottery managers and charities who run their own lotteries and raffles with an excellent marketing tool that appeals to the 98% enabled UK population.

On Friday 22nd September we ran our first Society Lottery Conference in London at the premises of Cancer Research UK.

Offered to charities and society lotteries this event  looked at the new 72xxx short-code range and how it could be implement within their business’. With a range of industry specialist speakers, the day focused on  increasing understanding and knowledge of the benefits of using short codes, and the opportunities that could be created from this new range, all supported by case studies and regulatory guidance.

The greatest call to action for any marketing campaign is getting mobile consumers to text a message to a short 5 digit number known as a short code. Charities using short code donations have found this call to action to generate over £140million per annum without cannibalising their other donation channels.

With a full house, and great feedback, this this event was well received, and is such an important and popular topic that it is likely that we may run this again in the future.

We would like to thank all our speakers: Oxfam, Global Radio, EE, Dynamic Mobile Billing, EE, Cymba and PSA. To learn more about our speakers see their bio’s here: aimm Society Lottery Speaker bios 22September2017

We would like to thank our sponsor Dynamic Mobile Billing who’s support helped make this conference possible.