Take a Journey with Mobile Billing – EE BT event, supported by aimm

On the 23rd March EE/BT, supported by aimm, hosted the  ‘Take a Journey with Mobile Billing’ event at the BT Tower.

The aim of the event was to provide an introduction to Charge to Bill, as an additional payment method for the transport and parking sector.  The event demonstrated how – by giving a wider choice of payment options to their customers – the transport sector could reach those that may not wish to or are able to buy transport tickets the traditional ways.

Naomi Hone, Charge to Bill Manager at EE/BT said: ‘there are 72 million mobile phones in the UK, and carrier billing is already automatically enabled on most of them. This essentially means that the majority of people are walking around with a ticketing vending machine in their pocket!’

With speakers from aimm, EE, Kaleyra and Plusdial, as well as a panel featuring Fonix and DMB, answering questions  from the audience, it was a great opportunity to start the conversation around the opportunities that mobile billing can provide the transport industry.

Largest Ever Survey of Digital Subscriptions – 78% Don’t Want Fixed-Term Subscriptions

90% of consumers state the ending of a subscription to a service should be entirely their decision.

5th August 2021: Research of 1,000 consumers, commissioned by aimm in June 2021, observed that 93% described the process of signing up to a subscription to be clear and transparent. Just 1.5% of consumers found themselves subscribed to a service that they didn’t want. Unsurprisingly then, 90% of consumers felt that they alone should be responsible for choosing when to end their subscription, and 78% don’t want to sign up for a fixed term.

The research found that when it comes to digital subscriptions, regulation should guide consumer behaviour, but not be an imposition.

The current regulations already require robust consent, so any new regulations that impose stricter criteria will automatically discriminate against subscribers who are passively happy. The natural suspicion of consumers to click on links to renew a subscription means that services, including charity fundraising, will suffer, should this become a requirement.

The recommendation from the research, which asked about consumers’ preferences regarding reminder messages and length of subscriptions, is that for monthly subscription services a reminder message should be sent every month for the first 3 months, then once a quarter following that, with an additional service summary sent annually.

Joanna Cox, General Manager at aimm said “We wanted to ask consumers what they wanted when it came to digital subscriptions. The results of the research overwhelming show that the current regulations provide enough security for consumers and if anything they’d like to be contacted even less than they currently are.”

Over 97% of consumers felt that an annual service summary, that was for information only and did not need to be acted on, would be beneficial. Consumers now think of digital subscriptions as long term and not in 12-monthly timeframes. This is backed up by the fact that 75% have subscribed to a service or donation for over a year.

“We want to make sure that consumers are protected and feel safe using mobile subscriptions to sign up to services or donate to charity,” said Neil Johnson, Chairman at aimm. “However, we also want to make sure that we don’t create regulations that are too stringent, that actively dissuade consumers from signing up to quality subscription services, or mean that they are inadvertently cancelled. Too much unnecessary regulation risks damaging the consumer experience and the subscription business model; a model which creates a convenient way for users to pay for services they enjoy.”

 

Details about the research

Research was commissioned via Mobile Squared during June 2021. This research asked a panel of 1,000 unbiased people about their experiences, with the expectation that this would provide a meaningful insight into the world of those with a passive happiness with the service they receive. The panel was evenly split by age group, gender and location, to ensure a fair cross-representation of society.

Whilst recognising there have been challenges with phone-paid subscriptions in the past, these have now largely been resolved. This research addressed the experiences of those with a passive happiness with their subscription; the silent majority of people now using phone-paid subscriptions without concern.

Joanna Cox is speaking at the Global Carrier Billing Summit

Carrier Billing Summit Panel with aimm members 6th October

The Global Carrier Billing Summit begins tomorrow and aimm will feature prominently through the afternoon (6th October).

Joanna Cox our General Manager will be conducting an interview with Ana-Rosa Broster from Telefonica discussing ‘Building and balancing consumer confidence with the ease of doing business‘, she then takes part in a lively panel discussion with our Vice Chair Rob Weisz from Fonix, Joel Stern from Global and Peter Garside from EE, discussing how industry can lower the barrier for entry for new merchants.

Then don’t forget to tune in for the Carrier Billing Awards at the end of the afternoon where the winners from across the awards categories will be announced.

aimm members can claim their 10% discount off their passes by using our Media Partnership discount code: AIMM10

 

aimm is Chairing this afternoon at Carrier Billing Summit

If you are heading to the Carrier Billing Summit today remember to keep an eye out for our General Manager Joanna Cox who will be Chairing some of the proceedings today.

You can find Joanna speaking across the afternoon at the sessions featured below:

Telemedia interviews the speakers of the OTT breakfast event

Joanna Cox – General Manager of aimm

After the Fonix breakfast event this month on OTT payments and Carrier Billing, Telemedia caught up with the speakers after the event to get their thoughts.  Speakers included General Manager of aimm Joanna Cox, as well as EE and Grabyo.

You can see the full interview from Telemedia Online here: https://www.telemediaonline.co.uk/carrier-billing-the-way-to-pay-for-ott/