Joanna Cox, General Manager at aimm, opened the event by explaining how TV habits have changed: the days of having only three channels seem a lifetime away now that we’re so spoilt for choice. She talked about how the payment methods offered for content consumption need to be as frictionless as possible — more purchases are being made than ever before.
Joanna was joined by EE, BT Sport and Twitter amongst others to talk about the ‘ Payment Mix for OTT Audiences’.
You can read the full Top 10 List from Fonix’s Blog.
SLA Digital has partnered with Spuul, one of the most popular Indian movie streaming platforms, to increase their direct carrier billing connections, enabling more customers to pay by mobile.
With more than 47 million registered users across the world, Spuul is a video on demand streaming service with more than 10,000 hours of Bollywood movies and TV shows in multiple languages for customers to enjoy ad-free.
“Video on demand services have seen a huge uptake in recent years. Through our partnership with Spuul, we are excited to help them grow via our carrier billing connections across the Middle East and Asia,” commented Ashley O’Kane, Head of Marketing at SLA Digital.
Carrier billing allows customers to use their mobile device and add purchases and subscriptions to their post-paid bill or use their prepaid credit, giving a truly seamless and convenient customer experience.
Commenting on the partnership, Rajiv Vaidya, Spuul India, CEO said, “We have partnered successfully with SLA Digital to enable us to access more customers through carrier billing across the Middle East. We expect to continue expanding our coverage into other regions, offering Spuul customers easier ways to subscribe.”
Today, Fonix announced the launch of CRM Automation: a set of customer engagement automation tools for its clients to deliver mobile interactive services.
Some of the UK’s largest radio and TV broadcasters work with Fonix to deliver mobile interactive services to their audiences, with messaging used as highly effective channel for generating audience engagement.
Fonix’s platform enables its clients to configure predefined campaign start and end times, cost per mobile interaction and more. Now, Fonix has added a set of new functionalities to enable broadcasters to provide a more tailored experience for audiences when creating marketing communications, to maximise engagement and effectiveness for those campaigns.
Clients will be able to schedule automated responses at predefined times for users based on their previous interactions with a campaign, meaning that clients will be able to target individuals uniquely with relevant message content in a timely manner and within sociable hours driving both optimal experience for users and engagement for the brands.
CEO of Fonix, Rob Weisz commented: “This is such an exciting development for Fonix product suite. CRM Automation will allow for more targeted campaigns, providing those that love engaging with services an experience that is focussed upon their interaction habits. It will drive engagement and crucially, help our clients to avoid sending unwanted messages to their audiences.
“The functionality has a strong focus upon upholding a fantastic consumer experience, which is so important to Fonix and those that we work with. We’re excited to see the impact that this has upon our clients and to hear about the results that this has for their consumers!”