Joanna Cox is speaking at the Global Carrier Billing Summit

Carrier Billing Summit Panel with aimm members 6th October

The Global Carrier Billing Summit begins tomorrow and aimm will feature prominently through the afternoon (6th October).

Joanna Cox our General Manager will be conducting an interview with Ana-Rosa Broster from Telefonica discussing ‘Building and balancing consumer confidence with the ease of doing business‘, she then takes part in a lively panel discussion with our Vice Chair Rob Weisz from Fonix, Joel Stern from Global and Peter Garside from EE, discussing how industry can lower the barrier for entry for new merchants.

Then don’t forget to tune in for the Carrier Billing Awards at the end of the afternoon where the winners from across the awards categories will be announced.

aimm members can claim their 10% discount off their passes by using our Media Partnership discount code: AIMM10

 

Millennials and Next Gen are driving a message-focused future

By Nick Millward, Vice President Europe at mGage and Board member of aimm

 In recent years, smartphones have become the standard and with 95% of smartphones being used daily, coupled with the innovative capabilities and growing impact on our lives, it is a trend that businesses across all sectors need to pay attention to. In turn, Over-the-Top (OTT) applications, or ‘social messaging apps’ such as Facebook Messenger, WhatsApp and SMS text messaging have enabled brands to start conversations with consumers more directly and personally than ever before. However, the format and content that brands share with consumers is crucial to the success of the customer engagement.

As technology advances, smartphones continue to evolve and customer attitudes shift, brands need to consider methods that provide not only rich and engaging content via messaging but conversational commerce as a way to interact with consumers. With more than half of 25-34 year olds and 18-24 year olds favouring a messaging service or chatbot over picking up the phone to contact a business, it is evident that brands are facing a growing demand amongst the younger generation for rich conversational messaging that is not set to subside.

Despite the new technologies entering the market, text-based SMS is a communication channel that is highly unlikely to ever be replaced. This is because text messaging is still widely used and remains the preferred platform for brands to communicate with their consumers for critical applications like one-time passwords, reminders and balance updates. However,for brands to get the most out of their communication tactics they need to listen to what their consumers want. Sadly, more than half of consumers say they find marketing messages boring and would much prefer messages that are well targeted and well designed, using images and video content to bring the messages to life. This is where Rich Communications Services (RCS), the latest development in the evolution of mobile messaging, can really hold its own.

With the capability to provide a richer experience for users and the ability to encompass multimedia that incorporate offers and coupons, brands are able to open up their communication channels to consumers and offer alternatives that are personal to them. Consumers today, particularly among the younger generation, are more willing to engage via messaging that is interactive and delivers a much rich media experience. This is good news for brands wishing to expand their consumer experience.

Our latest whitepaper unearthed some interesting statistics with perhaps the most telling being that consumers of all ages wants brands to do better – to bring engaging and exciting offers and content to them in an easily-accessible format that makes them confident to buy more.   The best way to do this is to utilise rich content messaging and multimedia for marketing communications to attract the attention of consumers. RCS also brings a more conversational and interactive messaging experience in line with the demand by the younger generation to text a brand rather than pick up the phone. Utilising chatbot elements and the functionality of suggested actions and responses, brands are able to direct their consumers to the information they require more quickly and easily than trying to navigate through a clunky Interactive Voice Response (IVR).

With technology continually advancing and customer attitudes shifting towards more message-focused platforms, brands worldwide have access to innovative solutions that have the capability to transform the way that they communicate with consumers. Driven by the demands of millennials and next-gen, brands need to consider solutions that are in line with the expectations of future generations and adjust their communication strategies to meet these, if not they could see a huge impact on the success of the business.

As the adoption of more interactive and rich media messaging platforms become more prevalent, brands will be able to communicate directly with their consumers, target likely prospects more effectively, gain better campaign analytics and offer unparalleled customer service through instant responses and notifications to ensure that they give the consumers of the future the communications that they not only want but come to expect.

DOWNLOAD WHITEPAPER HERE

Announcing our 2020 Board

We are pleased to welcome our new aimm Board!

Following the call for nominations during the month of February we received 5 nominations for the vacancies which had 6 spaces available. As such there will be no necessity to go to a vote.

We are pleased to announce that our nominated members are duly elected to the Board. We would ask that you join us in congratulating them.

The aimm Board now comprises of :

Candidates:

Abi Hillman – ITV

Jonny Brown – sb7

Kevin Dawson – DMB

Nick Millward – mGage

Oliver Cooke – IMImobile

Learn more about our 2020 candidates.

They will be joining our existing Board:

Neil Johnson  – aimm Chair

Toby Padgham – aimm Executive Director

Joanna Cox – aimm General Manager

Rob Weisz – Fonix (Vice Chair)

Eric Feltin – Safari Mobile (Vice Chair)

Alan Partington – Telecom2

Caroline Press – Three

Chris Newell – Donr

Claire Taylor – Telefonica

Joel Stern – Global (co-opt)

Kerry Howard – BBC Children in Need (co-opt)

Alex Haffner – Fladgate LLP (co-opt)

Our new Board members will officially start their roles on the 1st April and will be at our next Board meeting, and we look forward to working with them.

We would also like to take this opportunity to thank James Macfarlane at PM Connect for all his hard work and support during his time on the Board, and who has now stepped down due to other commitments.

Kind regards

aimm Executive Team

World Telemedia Marbella – The Conference for Interactive Media & Micropayments

We are delighted to announce that World Telemedia 2019 is once again set to grow, with delegate numbers look set to exceed last year’s figure of 528 individuals. World Telemedia has become central to the mVAS industry providing a unique annual trading exchange for premium services, content, apps, billing and engagement solutions. This remarkable turnaround is underpinned by over 60 leading international providers, who choose to promote and sponsor another packed conference, exhibition and networking schedule.

With a new commitment to showcasing how DCB and how other new payment technologies are combining with a range of digital engagement strategies to help drive sales of value added services [VAS], monetise content and create billable interactive applications – World Telemedia has become an established destination for brands, merchants, affiliates networks, media groups and content owners. A current list of participating companies can be here.

Discount: If you are an aimm member, remember you can claim your discount, if you have not yet booked your ticket. Members will receive 10% off, by using code AIM10WT19

The conference programme has gone through a renaissance, with a high-quality speaker line up that includes the likes of Three, Media Futures, mGage, Payguru, White Label Dating, Juniper Research, Seriously Fresh Media, ROCCO Research, Traffic Partners – to name but a few. aimm will also be there speaking at the conference as well as taking advantage on the networking opportunities to meet as many new faces as possible. Please make sure you come and say hello. 

View full programme.

The World Telemedia Facebook Page has an excellent archive of videos that reveal what you can expect from this yeas event along with a host of interviews taken from last years show. Check out what a couple of “telemedia pioneers” from the affiliate world said about last year’s event;

Mobidea and Kimia Group, Mobipium , Prelinker, Opticks

Serious About Business Networking

At World Telemedia they take business networking very seriously. From meeting the next big customer, business partner or sparking a new idea, it’s all about meeting the right connections and forging relationships. The ‘Meet’ process is facilitated by a range of lavish headline parties and the ever-popular speed networking sessions but perhaps more unusually – all participants are invited to enjoy a wide range of excellent lunch events, including wine and included in the pass price of €495.

Check out the full program of networking events

Book your event pass today www.wtevent.co.uk

About World Telemedia – Billing Technologies That Drive VAS & Monetise Content

World Telemedia, 14-16 October 2019, H10 Andalucia Plaza, Marbella

World Telemedia is for any business that wishes to engage and commercialise “connected consumers” whilst they use mobile devices and telephones; to interact with value added service and content promotions.
Visit the only European event that showcases how carrier billing and other alternative payment platforms are evolving to create a dynamic “Telemedia” value chain which drives huge volumes of minutes, messages and traffic – worldwide.

 

 

World Telemedia have got the balls to spread the message about micropayments

We are pleased to announce that World Telemedia are kindly supporting our Golf Day on the 19th by providing each player with a pack of limited edition World Telemedia golf balls to use on the day, as well as being there in person on the day.

With our teams booked in, and the tee off times being finalised there is not long to go before we head out to the green at the Selsdon Estate.

Several of the players at our golf day will also be at World Telemedia that is taking place from the 14th October in Marbella. World Telemedia is for any business that wishes to engage and commercialise “connected consumers” whilst they use mobile devices and telephones; to interact with value added service and content promotions. Now celebrating their 30th anniversary year – WT has established itself as a key destination for Advertisers, Merchants, Media and Content Owners – who want seamless micropayment solutions and engagement tools that drive sales and convert customers across a globally expanding range of digital communication networks.

aimm will be there at the event and speaking on at least one panel, and will be joined by many of our members who make the trip out each year to take advantage of the concentration of knowledge and new technology insights that are available at the conference.

If you are not yet going but are interested it is not too late to get your ticket: https://www.wtevent.co.uk/