Joanna Cox, General Manager at aimm, opened the event by explaining how TV habits have changed: the days of having only three channels seem a lifetime away now that we’re so spoilt for choice. She talked about how the payment methods offered for content consumption need to be as frictionless as possible — more purchases are being made than ever before.
Joanna was joined by EE, BT Sport and Twitter amongst others to talk about the ‘ Payment Mix for OTT Audiences’.
You can read the full Top 10 List from Fonix’s Blog.
AIME are pleased to announce the launch of the Early Warning System (EWS) this week; accessible from the News Menu of AIME, or directly from http://ews.aimm.co.
The Early Warning System is a Digital Marketing Community blogging system designed to alert advertisers of malware and malpractices that have been spotted by other advertisers, anti-virus companies, PhonepayPlus, security specialists and other UK businesses. EWS goes hand in hand with the AIME Digital Marketing Guide (available from here)
EWS is for use by both AIME Members and non members. Only Members have access to Member contributed content, but everyone has access to basic level information. All information is behind password control, and on first access you will be required to set up a new account to be able to login.
All Digital Marketing advertisers and monitoring companies are encouraged to contribute information for sharing.
Receive Twitter alerts from EWS by following @AIMEWarnings https://twitter.com/AIMEWarnings
If you have any queries, or you want to get your new EWS account set up, email us on: firstname.lastname@example.org