aimm

Mark your diaries for this afternoon Panel sessions at the Global Carrier Billing Summit

Posted on by Andrea Putnam-Moorcroft

Global Carrier Billing and Mobile Payments Summit 2026 Amsterdam with aimm speaking on 2 panels

Are you at the Global Carrier Billing & Mobile Payments Summit in Amsterdam today?

Looking at the agenda and deciding what to go and see?  Then we recommend two afternoon sessions for your diary:

The Carrier as Content Distributor – From Billing Rail to Strategic Partner

Start time: 14:30 (CEST)

End time: 15:00 (CEST)

Audio/video streaming, gaming and digital subscriptions remain among the biggest DCB use cases globally, but the panel now broadens beyond the “classic” streaming/gaming lens to include an established-but-resurging model: broadcaster interactive competitions (call-in/text-in/app-based TV competitions monetized via carrier billing and micropayments).

AIMM brings this Broadcast Competition Success Story to the panel as a proof point that carrier billing’s oldest content use case is still commercially relevant alongside streaming and gaming. EE and Telefónica broaden the operator perspective across markets. Together, this gives the panel a fuller picture of how how carriers are evolving from passive billing infrastructure into active content distribution and co-creation partners in 2026.

followed by:

Consumer Trust is the New Currency: Reframing the Future of DCB

Start time: 15:00 (CEST)

End time: 15:30 (CEST)

Growth is no longer driven only by acquisition performance. It now depends on billing clarity, transparent communication, simple cancellation mechanisms, visible customer support and high-quality post-sale experiences capable of reinforcing consumer confidence over time.

The future of carrier billing will therefore likely belong to the ecosystems capable of balancing seamless monetization with visible consumer protection and trust-driven operational practices. The long-term sustainability of DCB ecosystems increasingly depends on their ability to demonstrate that users remain informed, reassured and in control throughout the entire experience.

AIMM Joanna Cox will be taking part in both of these valuable panel discussions that put the importance of DCB for business at the heart of the conversation. Bookmark the times, to get the fuller picture of what DCB can do to help build a sustainable business.

For the full agenda for the next two days visit: https://mobileecosystemforum.com/global-carrier-billing-and-mobile-payments-2026/#agenda

aimm will be at World Telemedia in Marbella

Posted on by Andrea Putnam-Moorcroft

aimm will be at World Telemdia Marbella, and members can secure their discount on ticket prices.

DRIVING MOBILE PAYMENTS, DIGITAL CONTENT & ADVERTISING

Connect with the leading innovators in mobile payments, digital content, and advertising

Join the World Telemedia event in Marbella, October 5-7, 2025

This is your chance to meet face-to-face with key players and drive your business forward. Experience three days of dynamic networking, valuable insights, and unparalleled business opportunities. Get their solutions directly onto your customer devices and increase engagement, conversion, on-boarding and content monetisation.

World Telemedia represents the absolute “sweet spot” – where the mService value chain clicks. Make sure you’re at the very centre of this uniquely energised crowd and book your all-inclusive event pass today.

aimm are pleased to be supporting and speaking at this years Marbella event. Come and listen to our talk about the opportunities that are now opening up in the UK market with a new Regulator at the helm. You can find us on Tuesday 7th at 14:00 at Level 1, Studio 1 discussing  – UK Market Focus – Open for Business

Hear from the most influential companies in the telemedia ecosystem and discover how to maximise ROI in the right markets, with the right products and services.

The conference includes talks on Business Management, covering topics such as:

  • CRM & the cost of complaints
  • Customer flows
  • Legal issues & regulation
  • Performance marketing issues
  • MNO’s
  • Refunds & debt recovery
  • Optimising global advertising

Business Development area will focus on strategies for growth and look at areas such as:

  • DCB market research / data
  • New Verticals for content & Apps
  • Retail & e-money
  • Messaging Opportunities
  • Ticketing, Vouchers & Couponing
  • 5G & The Consumer
  • New Markets for Voice

The conference will also include product and service demos. Hear from market leaders as they present a “deep dive” into the latest products and service that you should be signing up for at the show.

  • Integrating New Technologies
  • Monetisation Strategies
  • Content / Service Innovations
  • Data Analytics
  • Engagement & Retention
  • Marketing & Advertising Platforms

 

aimm Members can secure a 20% discount off on ‘The Day’ prices, so contact the aimm team for your discount code.
See you in Marbella (5-7 Oct) for three days of dynamic business opportunities, commercial intelligence gathering, and unparalleled networking events.

marbella.wtevent.com

Join AIMM at World Telemedia Marbella this October

UK opportunities and how to redefine compliance

Posted on by Andrea Putnam-Moorcroft

Learn how Trade Associations can help shape and enforce standards for all interactive businesses across the value chain.

Global Carrier Billing & Mobile Payments Summit panel session discussing the value of compliance in your business framework

aimm are glad to announce that Joanna Cox is part of the speaker line-up of the MEF Global Carrier Billing & Mobile Payments Summit, hosted by Mobile Ecosystem Forum. The Summit is taking place in Amsterdam on 9th and 10th of September.

Joanna will be speaking on two separate expert panels on the 10th, so pop over for a listen if you are coming. Get your ticket today and join us.

*aimm members can still secure their 10% member discounts on tickets so reach out to the aimm team for more details.

 

10:10 Redefining Compliance: From Reactive Policing to Proactive Design

  • Dario Betti, CEO – MEF
  • Frank van Rotterdam, Regulator – Mobile Payments in the Netherlands
  • Joanna Cox, General Manager – Association for Interactive Media and Micropayments (AIMM)
  • Pierre Trocme, Program Director – af2m
  • Wim de Meyer, Managing Director – Etis
  • David Ashman, Head of Compliance – MCP

With regulatory expectations rising and markets becoming more fragmented, compliance is no longer a back-office function — it’s a strategic pillar of product design. This session explores how mobile operators, content providers, aggregators, and platforms are embedding user protection, consent, and transparency into the mobile payment journey from the outset.

The conversation will also include the growing role of self-regulatory bodies and industry associations in shaping and enforcing standards. From codes of conduct to complaint handling frameworks, these groups are helping to create shared accountability models that reduce friction, build trust, and enable responsible growth across diverse markets.

 

14:25 2025 UPDATE – Unlocking New Horizons: Exploring UK Opportunities with the Arrival of a New Regulator

  • Joanna Cox , General Manager – Association for Interactive Media and Micropayments, (AIMM)
  • Victoria Hull, Business Development Director – Dynamic Mobile Billing
  • Naomi Maggs, Senior Product Manager – EE 

This session will explore how recent regulatory changes have created a clearer, more stable framework for carrier billing in the UK. Panellists will discuss what has changed in the past year, the impact of a stronger regulator, and why the new regime is easier to navigate. The session will also provide practical guidance on entering the UK market, including available support, onboarding processes, and why this is now a prime time for new services to launch in a predictable, business-friendly environment.

aimm panel session at Global Carrier Billing & Mobile Payments Summit 2025 discussing UK opportunities with arrival of new regulator.

Find out more and get your tickets

Come and join us in Amsterdam at the Global Carrier Billing Summit

Posted on by Andrea Putnam-Moorcroft

The Global Carrier Billing & Mobile Payment Summit 2025, is taking place on September 9-10 in Amsterdam.

aimm are supporting the Global Carrier Billing & Mobile Payments Summit

It will bring together operators, advertisers, content providers and regulators to explore the theme From Reach to Revenue Aligning Operators, Advertisers and Content Providers.

 

“From Reach to Revenue: Aligning Operators, Advertisers and Content Providers for the Next Chapter of Mobile Payments” sets the tone for the 2025 edition of the Global Carrier Billing & Mobile Payments Summit. The event brings together mobile network operators, media buyers, content providers, regulators, and technology platforms to explore the strategies, partnerships, and innovations shaping the future of carrier billing.

We are pleased to announce that not only are AIMM a supporting Association for the Summit, but Joanna Cox, General Manager of AIMM will be speaking on two expert panels at the event on the 10th September. Learn more about these expert sessions, so you don’t miss out.

 

Joanna Cox - General Manager of aimm will be speaking on panels over both days at the Global Carrier Billing and Mobile Payments Summit 2025

 

We have now secured an exclusive discount for Members! If you are going to book your tickets make sure you contact the aimm team for your discount code first!

 

Representatives from Mobile Network Operators throughout the UK, Europe, Africa and the Middle East will meet to share knowledge, showcase regional successes and tackle the challenges surrounding DCB and Mobile Payments in more than twenty markets.

Payment service providers will provide invaluable localised insights while top-tier merchants will showcase exciting new products ranging from AR/VR gaming to streaming and education services.

Additional topics covering payment- and cyber security, regulation, digital marketing and sustainable development means GCB&MPS is the meeting place for Mobile Network Operators looking to establish, grow or showcase their Carrier Billing- and Payments offering.

 

Attendees will gain exclusive insights from key players shaping the future of carrier billing and mobile payments, so don’t miss out.

Learn more about this event and register for your tickets.

 

 

 

This event is run by MEF - Mobile Ecosystem Forum

 

AIMM & MCP INSIGHT collaborate to help industry improve their Google Ads marketing

Posted on by Andrea Putnam-Moorcroft

 

aimm and MCP Insight logos overlaid on background with keyboard for the release of the Google Ads Best Practice Document.

28th January 2025

aimm the specialist UK trade association for the interactive media industry are pleased to announce the release of their Google Responsive Display Ads Best Practice Guidance to help businesses not only prosper but stay compliant while they are doing it.

The guidance provides broad principles as a foundation to understanding better ad design for Google Responsive Design Ads (RDA) and to improve compliance with approved industry standards.

Google RDAs is big business, so getting it right is important. Reaching a larger audience and optimising your conversions and boosting click through rates is the goal for any business wanting to advertise. Which is why so many businesses are now turning to RDA’s to do just that.

Google Responsive Display Ads (RDAs) offer advertisers significant benefits by automating the ad creation process, enabling ads to adjust in size, format, and layout to fit various placements across the Google Display Network.

However, this flexibility can create issues when key information or contextual elements, aligned with regulator and MNO codes, are omitted or not displayed in a sufficiently prominent manner. These kinds of issues can lead to consumer confusion, increasing the likelihood of consumer complaints and potentially result in regulatory action.

Industry Guidance

That’s why aimm has created their Best Practice Guide, that came from their new Google Ads Working Group. The Google Ads Working Group formed by aimm and co-chaired by MCP Insight, is for its members to understand the correct requirements, and mitigate any increase in regulatory interest from the incorrect use of Google Responsive Display Ads (RDA).

By following this guidance, Advertisers, including those entering the market for the first time, can help ensure compliance with industry standards. Therefore reducing the risk of regulatory intervention, and protect the long-term sustainability of this advertising channel as a viable and trusted marketing tool.

Joanna Cox, General Manager of aimm said: “aimm’s remit is to work with its members to negotiate the regulatory environment in which they operate. We’re delighted to publish this document, in conjunction with MCP Insight, which is a perfect example of member collaboration, where Merchants across Industry, have come together to proactively create agreed best practices for the good of the consumer and the longevity of the market.”

Some of the topics covered in the paper include key recommendations for ad design, how Google RDAs work, Google Ad policies and examples of advertising flows, as well as an overview of the regulatory requirements for this area to help guide businesses about the best choices available.

The aimm Google RDAs Best Practice guidance is a live document which will continue to be updated as Google polices, and regulatory requirements are renewed to ensure it is a valuable resource for industry for the foreseeable future.

Kev Dawson – Director at MCP Insight added: “MCP are delighted to have worked closely with aimm and its members to gather considered views to enable the publication of this best practice document for Google RDAs. At MCP Insight, we see first-hand how important responsible advertising is – not just for protecting consumers, but also for ensuring a fair, trusted and sustainable market for everyone. This collaborative effort is a great step towards helping businesses navigate the complexities of advertising compliance, while maintaining growth alongside positive consumer experiences.”

Our Google Responsive Display Ads Best Practice Guidance is currently available to aimm members.

To learn more about becoming an aimm Member please visit our information page: https://aimm.co/benefit-table/