Rupen Patel joins Dynamic Mobile Billing

Dynamic Mobile Billing appoints Rupen Patel as Head of Sales and Marketing.

Rupen brings a wealth of experience, with a career that spans over 20 years, including his time as Product & Lead Commercial Manager at mobile operator Three UK, as well as previous industry experience gained at Telefónica and Mobile Ecosystem Forum (MEF).

DMB CEO Kev Dawson comments on the appointment: “Rupen joins the UK Management team at an exciting growth time for the business.  We are seeing new revenue growth opportunities across both existing and new sector clients and Rupen offers extensive experience and capability to help drive DMB UK offerings in these areas.”

Rupen adds: “I’m delighted to be joining DMB at this promising time and hoping my experience can directly contribute to the mutual success of both myself and the business.”

Rupen started his career in the Media & Advertising sector, including stints at ITV, Channel 4 and WPP covering Sales, Business Development and Account/Client/Product Management.  He’s worked across all the major Media Agency groups and managed a portfolio of clients that included BT, Vodafone, Unilever, Mars, Procter & Gamble and GlaxoSmithKlein

At Three UK, Rupen was initially hired within the Payment Services team and was responsible for managing both Direct Carrier Billing & Premium Rate Services. For the last 20 months his focus has been solely on managing and growing the Premium SMS and Voice business working within the Wholesale Team.

As DMB are a member of aimm, we look forward to working with him, and hope to see him at the working groups.

 

Member Spotlight: Meet Telecom2

We would like to introduce you to Telecom2, one of our Fixed Line providers, and also a long standing member of our Board.

We interviewed Rob Johnson the Chairman for Telecom2 and he told us they are a technical development operation specialising in telecoms and billing, and their clients include TV companies and Premiership Football Club!

You can read the full interview here: Telecom2 Spotlight Member Feature

 

Millennials and Next Gen are driving a message-focused future

By Nick Millward, Vice President Europe at mGage and Board member of aimm

 In recent years, smartphones have become the standard and with 95% of smartphones being used daily, coupled with the innovative capabilities and growing impact on our lives, it is a trend that businesses across all sectors need to pay attention to. In turn, Over-the-Top (OTT) applications, or ‘social messaging apps’ such as Facebook Messenger, WhatsApp and SMS text messaging have enabled brands to start conversations with consumers more directly and personally than ever before. However, the format and content that brands share with consumers is crucial to the success of the customer engagement.

As technology advances, smartphones continue to evolve and customer attitudes shift, brands need to consider methods that provide not only rich and engaging content via messaging but conversational commerce as a way to interact with consumers. With more than half of 25-34 year olds and 18-24 year olds favouring a messaging service or chatbot over picking up the phone to contact a business, it is evident that brands are facing a growing demand amongst the younger generation for rich conversational messaging that is not set to subside.

Despite the new technologies entering the market, text-based SMS is a communication channel that is highly unlikely to ever be replaced. This is because text messaging is still widely used and remains the preferred platform for brands to communicate with their consumers for critical applications like one-time passwords, reminders and balance updates. However,for brands to get the most out of their communication tactics they need to listen to what their consumers want. Sadly, more than half of consumers say they find marketing messages boring and would much prefer messages that are well targeted and well designed, using images and video content to bring the messages to life. This is where Rich Communications Services (RCS), the latest development in the evolution of mobile messaging, can really hold its own.

With the capability to provide a richer experience for users and the ability to encompass multimedia that incorporate offers and coupons, brands are able to open up their communication channels to consumers and offer alternatives that are personal to them. Consumers today, particularly among the younger generation, are more willing to engage via messaging that is interactive and delivers a much rich media experience. This is good news for brands wishing to expand their consumer experience.

Our latest whitepaper unearthed some interesting statistics with perhaps the most telling being that consumers of all ages wants brands to do better – to bring engaging and exciting offers and content to them in an easily-accessible format that makes them confident to buy more.   The best way to do this is to utilise rich content messaging and multimedia for marketing communications to attract the attention of consumers. RCS also brings a more conversational and interactive messaging experience in line with the demand by the younger generation to text a brand rather than pick up the phone. Utilising chatbot elements and the functionality of suggested actions and responses, brands are able to direct their consumers to the information they require more quickly and easily than trying to navigate through a clunky Interactive Voice Response (IVR).

With technology continually advancing and customer attitudes shifting towards more message-focused platforms, brands worldwide have access to innovative solutions that have the capability to transform the way that they communicate with consumers. Driven by the demands of millennials and next-gen, brands need to consider solutions that are in line with the expectations of future generations and adjust their communication strategies to meet these, if not they could see a huge impact on the success of the business.

As the adoption of more interactive and rich media messaging platforms become more prevalent, brands will be able to communicate directly with their consumers, target likely prospects more effectively, gain better campaign analytics and offer unparalleled customer service through instant responses and notifications to ensure that they give the consumers of the future the communications that they not only want but come to expect.

DOWNLOAD WHITEPAPER HERE

Member Spotlight: Meet Fonix

We are on a mission to help our members and their businesses. One the ways we are doing this is to give them an opportunity to tell us more about their business and the services they offer, and promote them however we can. Supporting our members is supporting business, and future growth across the industry.

Our first spotlight interview is with Fonix, who is a mobile payments and messaging services provider. Please feel free to reach out to them if you are interested in what they do and want to learn more.

Read the full interview: Fonix Spotlight Member Feature April 2020

PSA gives update on Business Plan and Budget

On the 27th March, the PSA provided an update on their site for their Business Plan and Budget that they initially announced to industry in December.

You can find the updates on both their consultation statement and the final document on their consultations page. They have also included all the responses received from across industry for this, which includes aimm’s response on behalf of our members.