Fonix announces intention to float on AIM

Fonix Mobile plc (“Fonix”), the UK focused mobile payments and messaging company enabling businesses to charge users’ mobile bills and send users SMSs via their Carrier today announces that it has undertaken a secondary placing and sought admission of its entire issued ordinary share capital to trading on AIM, the London Stock Exchange’s growth market.

Founded in 2006, Fonix allows mobile network operators to provide additional services in the form of Carrier Billing, SMS Billing, Messaging and Voice Shortcodes. Fonix has over 100 Clients including ITV, Bauer Media, BT, Global and BBC Children in Need across a range of multi-billion pound sectors such as media, gaming, charity, ticketing and digital services.  

The company will be admitted to trading on AIM at 8.00am on Monday 12th October 2020.

Rob Weisz, Chief Executive of Fonix Mobile plc commented:

“We are delighted to announce the proposed Admission to AIM of Fonix. Admission to AIM will help raise the profile of the Company as we look to deliver on our growth ambitions.

We continue to deliver on our growth strategy by supporting our clients to drive transactions that occur on the platform and expanding on the content and services provided from both existing and new Clients.

We would like to thank our existing shareholders for their ongoing support and welcome our new shareholders at this exciting time for the Company

We would also like to thank all of our staff and partners who have supported the business over the last few years. This is a really exciting step for the business which will further our ability to provide high quality products and support to our partners.”

mGage delivers a world-first Mobile Payments within RCS Messaging solution

mGage delivers a world-first Mobile Payments within RCS Messaging solution to offer a conversational commerce channel

London UK, 1 September 2020 – mGage, a leading global mobile messaging provider, today launched the first-of-its-kind solution to bring Mobile Payments within the Rich Communication Services (RCS) channel. This advanced and pioneering technology creates a seamless and richer experience for customers while delivering a strong ROI for brands. By leveraging the high engagement rates of RCS and the increased conversion rates of mobile payments it provides a ground-breaking solution within one platform.

By working closely with UK Mobile Network Operators (MNOs) and the Phone-paid Services Authority (PSA) – the UK regulator for content, goods and services charged to a phone bill – mGage has inaugurated its industry-leading, innovative solution that marries the proven capabilities of RCS and Mobile Payments into a single industry-compliant solution.

With this ground-breaking solution, RCS is now a truly conversational commerce channel that brings innovative and new ways for brands to monetise their services and allow for purchases to be made seamlessly within the RCS messaging app,” said Nick Millward, VP Europe at mGage. “By working closely with UK Mobile Operators and Regulators, charities and enterprises alike now have access to a game-changing solution that will enable them to offer fast and seamless payment journeys for additional services without compromising on the customer experience.”

According to ITProPortal, mobile commerce is forecast to account for 53.3 percent of the total commerce value by 2021. Enterprises need to seriously consider solutions that allow customers to make quick and easy payments without the need to push consumers to other applications as 80 percent of consumers admit that they would abandon online payments if pushed to another site.

By bringing together RCS and Mobile Payments, end-users are now able to purchase on-demand subscription services, make charitable donations and enter competitions in a seamless and quick way. With in-built brand verification within RCS channels, consumers also have peace of mind knowing who the message is from.

With this latest capability of RCS messaging, brands are able to achieve a strong return on investment with conversion rates seven times higher when compared to the manual input of credit card details. With RCS messaging already achieving nationwide rollout across the UK and the US, organisations of all sizes will soon be able to adopt this next-generation solution and monetise their services.

To find out more about the solution and to request a demo, please visit: mGage RCS & Mobile Payments.

Evina: The DCB Story and Proximus Case Study

Article written by Evina

THE DCB STORY HAS A BEGINNING AND AN END YOU PROBABLY DON’T KNOW

Mobile operators the world over will recognise the beginning of the story we outline below. Few, however, ever pay attention to how it ends. Let’s begin…

Our story starts in those early, euphoric days of Direct Carrier Billing. Back then, DCB seemed to be the ideal business opportunity for cash-hungry Mobile Network Operators experiencing the effects of declining Average Revenue Per User.

DCB appeared easy to implement, with high margins, and was very much in demand by merchants for its high acquisition rates. Suddenly, mobile operators were payment operators and the sky seemed to be the limit.

Unfortunately, the rash of consumer complaints that followed this honeymoon period very quickly exploded the payments bubble. Anxious to preserve their image and tired of dealing with complaints, the MNOs saw no choice but to severely restrict the use of DCB.

Now this is where many operators believe the story ends and that’s a real tragedy. DCB is far from just another empty pot of gold in a long list of mobile mirages.

Testimony to this is the fact that some forward-thinking MNOs recognised DCB for the promising mobile opportunity that it remained and decided to see where they could go with it.

These innovators blazed a trail and reaped the rewards. Their experiments with refining DCB saw their complaint rates collapse and their revenues increase sharply. We saw this with Proximus in Belgium and Bouygues in France. So, what happened and how did they do it?

Firstly, these operators clearly identified the problem which is the proper starting point in successfully overcoming any challenge. They realised that high complaint rates were not, most of the time, due to dishonest merchants or payment aggregators fleecing an efficient payment system.

Quite the opposite. It turned out that merchants and aggregators were likewise the victims of massive fraud. While fraud is to be expected in any monetary system, the good news is that it is not an insurmountable problem. It can be managed in DCB, just as it is managed in the credit card ecosystem.

Secondly, successful MNOs like the two mentioned above recognise that only fraud experts can beat fraudsters. And we’re not talking about just any, run-of-the-mill experts. Too many generalist companies sell what should be anti-fraud solutions offered by specialists. Even fraudsters sell anti-fraud solutions. Clearly, this is untenable.

In order to be properly secured, MNOs need to be protected by a specialist anti-fraud expert that meets three essential criteria:
·      Independence – The solution cannot belong to an advertiser so there is never any doubt as to why a transaction is validated or refused.
·      Cybersecurity focus – Too many players in the sector are unable to do all the services they provide equally well.
·      Expertise in fraud – The world of mobile payment fraud is a unique environment that requires specific expertise that can only be the result of extended practical experience and serious R&D.

By collaborating with Evina, Proximus and Bouygues soon realised their new specialist anti-fraud provider ticked all the boxes above. The result was that, for them, DCB became the wonderful opportunity it was meant to be from the very beginning.

To explain to all operators how to take full advantage of DCB, and make it a source of substantial profit, we have just published a case study detailing our collaboration with Proximus, including a study of the impact on their revenues and their complaint rate.

It can be freely downloaded here: https://docs.evina.com/case-study-proximus-x-evina

This case study reinforces one of our strongest convictions: by approaching fraud in the right way, DCB can be transformed from the payment method of the past to that of the future.

mGage Receives Principles Based Service provider status

mGage, a Vivial Company, has been awarded accreditation to deliver Principles Based Service solutions to their clients by the PayForIt Management Group – an industry organization with representation from all Mobile Network Operators in the UK (including EE, Vodafone, O2 and Three.) mGage now allows selected businesses to develop customised mobile payment web flows, creating the potential for significantly increased conversion rates.

The full press release can be found HERE.

9th September 2015 – Late Summer Networking Event

Late Summer Party

It is that time when you get to make the most of the late summer evening’s and relax after work with some food and drink while chatting and networking with other people from the mobile and interactive media industries. This popular event is back in Kings Cross again this year for another roof top evening.

Come and join us for a selection of delicious food and drink while enjoying views over London before getting down to a serious spot of networking and catching up with business colleagues in a relaxed and friendly environment.

Tickets are £30.00 + VAT pp 

Ticket price includes entry ticket into the event, an evening of networking with Industry professionals, food and 2 drinksTickets can be ordered by emailing andrea@aimm.co 

Food for the evening will be: AIME Late Summer Networking Evening menu

This networking event is open to everyone and is not exclusive to AIME members, and as we often find with these events the more the merrier. If you are looking to extend your network of contacts than this is the place to do it. Last year we had attendees from the large mobile network operators including Vodafone, broadcasters, and service providers from all the different interactive media environments.

If you want to get the best from this networking opportunity than we can offer event sponsorship, that raises your brand awareness and increases engagement during the event. There are several levels of event sponsorship to suit everyone so please download our Sponsorship pack here for more information. AIME Event Sponsor Pack – Late Summer Networking Event 2015

Sponsorship can include an exclusive and personalised invitee list so you can tailor your list to maximise your networking opportunities. This would be the perfect time to invite a new or prospective client or customer to be your guest for the evening; as well as taking advantage of the full branding on the scrolling evening AV presentation. Personalised beer mats are also a way to ensure that your brand is seen by everyone at the event, and is a great way to promote your own event or product launch.