engagement

Fonix launches CRM Automation: a personalised consumer experience with messaging campaigns

Posted on by Andrea Putnam-Moorcroft

Today, Fonix announced the launch of CRM Automation: a set of customer engagement automation tools for its clients to deliver mobile interactive services.

Some of the UK’s largest radio and TV broadcasters work with Fonix to deliver mobile interactive services to their audiences, with messaging used as highly effective channel for generating audience engagement.

Fonix’s platform enables its clients to configure predefined campaign start and end times, cost per mobile interaction and more. Now, Fonix has added a set of new functionalities to enable broadcasters to provide a more tailored experience for audiences when creating marketing communications, to maximise engagement and effectiveness for those campaigns.

Clients will be able to schedule automated responses at predefined times for users based on their previous interactions with a campaign, meaning that clients will be able to target individuals uniquely with relevant message content in a timely manner and within sociable hours driving both optimal experience for users and engagement for the brands.

CEO of Fonix, Rob Weisz commented: “This is such an exciting development for Fonix product suite. CRM Automation will allow for more targeted campaigns, providing those that love engaging with services an experience that is focussed upon their interaction habits. It will drive engagement and crucially, help our clients to avoid sending unwanted messages to their audiences.

“The functionality has a strong focus upon upholding a fantastic consumer experience, which is so important to Fonix and those that we work with. We’re excited to see the impact that this has upon our clients and to hear about the results that this has for their consumers!”

 

Oxygen8 announce major changes

Posted on by Andrea Putnam-Moorcroft

Oxygen8 are delighted to confirm exciting changes to their business and to its core areas of focus moving forward.

Oxygen8 has now commenced a re-brand exercise to Dynamic Mobile Billing (DMB).

With an experienced management team across the globe, DMB have an established footprint in its key billing markets such as Australia, Canada, Caribbean, Ireland, Kenya, Mozambique, Rwanda, South Africa, Tanzania, Uganda and the UK whilst it continues to expand its footprint further in Africa throughout 2017.

Kev Dawson steps into the role of CEO for the DMB business, a well known face within our industry and current board member of AIME, he will spearhead a billing centric, globally operating business that will support DMB’s established and new clients in the micro-payments landscape as it evolves, develops and grows.

Supporting multiple payment and engagement technologies across SMS, USSD, DCB, Voice and E-Money solutions, underpinned by local regional offices and personnel that deliver ‘best in class’ levels of support, DMB will continue to be the market leading, optimised and trusted billing partner of choice to valued merchants.

DMB are re-branded, re-focused and re-energised to open new dialogue with VAS merchants.  Speak with them to explore a more successful partnership in the future.

To learn more visit their site: www.dynamicmobilebilling.com

 

Putting Customer Data to Use in a Mobile World with mGage

Posted on by Andrea Putnam-Moorcroft

AIME Member News

Consumers are constantly bombarded with irrelevant messages from multiple brands, across numerous channels, which means increasingly few messages get through and activated upon.  So the question is: what can you do about it?

Mobile messaging provides a breath of fresh air when it comes to trying to solve these issues. Concise, targeted and instantly effective, it opens up a new channel on which to build a relationship with consumers based on the communication they actually want to receive.

Download the Messaging and Loyalty Whitepaper and mGage we will be sharing their experience from helping different industries with their mobile messaging strategies and will also share the results of their recent survey on Messaging and Loyalty.

Here are the key takeaways:

– What consumers want: what are the channels we use the most and how do we want brands to engage with us

– Actionable insights:

– Retargeting: re-engage with customers that abandon their baskets or that have been inactive for a long period of time

– Engagement and Loyalty: provide a one-way channel for your customers to interact with you, being it questions about products/services, order notifications or feedback on a recenlty purchased product

– Drive traffic to your stores/app and increase sales: give that extra push your customers sometimes need to enter your store/app and look at what’s new

Come and hear AIME’s views at World Telemedia this month

Posted on by Andrea Putnam-Moorcroft

worldtelemediamarbella-logo2016

Rory Maguire, MD of AIME will be speaking to audiences over the course of the 3 days at World Telemedia on various topics. Come and have a listen if you are around.

Tuesday 18th October

17.30 – Keynote – The Growing Importance of VAS to MNO’s

18.30 – UK Telemedia “State of the Nation”

Wednesday 19th October

12.00 – Carrier Billing to engage and convert

18.15 – Workshop – Managing Consumers

Thursday 20th October

15.30 – Regulation – One size does not fit all

9th September 2015 – Late Summer Networking Event

Posted on by Andrea Putnam-Moorcroft

Late Summer Party

It is that time when you get to make the most of the late summer evening’s and relax after work with some food and drink while chatting and networking with other people from the mobile and interactive media industries. This popular event is back in Kings Cross again this year for another roof top evening.

Come and join us for a selection of delicious food and drink while enjoying views over London before getting down to a serious spot of networking and catching up with business colleagues in a relaxed and friendly environment.

Tickets are £30.00 + VAT pp 

Ticket price includes entry ticket into the event, an evening of networking with Industry professionals, food and 2 drinks. Tickets can be ordered by emailing andrea@aimm.co 

Food for the evening will be: AIME Late Summer Networking Evening menu

This networking event is open to everyone and is not exclusive to AIME members, and as we often find with these events the more the merrier. If you are looking to extend your network of contacts than this is the place to do it. Last year we had attendees from the large mobile network operators including Vodafone, broadcasters, and service providers from all the different interactive media environments.

If you want to get the best from this networking opportunity than we can offer event sponsorship, that raises your brand awareness and increases engagement during the event. There are several levels of event sponsorship to suit everyone so please download our Sponsorship pack here for more information. AIME Event Sponsor Pack – Late Summer Networking Event 2015

Sponsorship can include an exclusive and personalised invitee list so you can tailor your list to maximise your networking opportunities. This would be the perfect time to invite a new or prospective client or customer to be your guest for the evening; as well as taking advantage of the full branding on the scrolling evening AV presentation. Personalised beer mats are also a way to ensure that your brand is seen by everyone at the event, and is a great way to promote your own event or product launch.