aimm is Chairing this afternoon at Carrier Billing Summit

If you are heading to the Carrier Billing Summit today remember to keep an eye out for our General Manager Joanna Cox who will be Chairing some of the proceedings today.

You can find Joanna speaking across the afternoon at the sessions featured below:

Brexit – Why Free Trade in Services Should Not Be Feared

Enarpee have written an engaging article on what opportunities could be available for the services industry after Brexit;

The UK could be headed towards a more integrated, EU-centric trade deal.

It’s the safe bet to some, but to those who see the bigger picture, a potentially huge loss for the services industry here in the UK, of which we form a very small part. Free trade agreements (FTAs) could open up huge new markets and economic potential for the UK and aren’t be something to be feared, and here’s why:” Brexit and the Services industry October 2018 Enarpee

Fonix launches CRM Automation: a personalised consumer experience with messaging campaigns

Today, Fonix announced the launch of CRM Automation: a set of customer engagement automation tools for its clients to deliver mobile interactive services.

Some of the UK’s largest radio and TV broadcasters work with Fonix to deliver mobile interactive services to their audiences, with messaging used as highly effective channel for generating audience engagement.

Fonix’s platform enables its clients to configure predefined campaign start and end times, cost per mobile interaction and more. Now, Fonix has added a set of new functionalities to enable broadcasters to provide a more tailored experience for audiences when creating marketing communications, to maximise engagement and effectiveness for those campaigns.

Clients will be able to schedule automated responses at predefined times for users based on their previous interactions with a campaign, meaning that clients will be able to target individuals uniquely with relevant message content in a timely manner and within sociable hours driving both optimal experience for users and engagement for the brands.

CEO of Fonix, Rob Weisz commented: “This is such an exciting development for Fonix product suite. CRM Automation will allow for more targeted campaigns, providing those that love engaging with services an experience that is focussed upon their interaction habits. It will drive engagement and crucially, help our clients to avoid sending unwanted messages to their audiences.

The functionality has a strong focus upon upholding a fantastic consumer experience, which is so important to Fonix and those that we work with. We’re excited to see the impact that this has upon our clients and to hear about the results that this has for their consumers!”

 

New rules to combat high call costs from 070 numbers

Ofcom have stated that phone users will be protected from high charges for calling ‘070’ numbers – which are often mistaken for mobiles, but cost much more to call.

Ofcom will be placing a cap on 070 numbers which will be aligned with the existing cap set by Ofcom for calls to mobile numbers – currently around 0.5 pence per minute.

Before the new price cap is introduced, providers who offer 070 number services may need to change the way they run their businesses, to comply with the new rules. This may include changing their billing systems and contacting their customers, or even moving to a different number range. So there will be a 12-month implementation period to make these changes before the new price cap comes into effect.

Full details from the Ofcom press release is available for information

IMImobile strengthens position as leading mobile solution provider by acquiring TextLocal

IMI Logo- new 2014 web sized

IMImobile have  announced the acquisition of TxtLocal Limited (TextLocal), an award winning self-service, cloud based, mobile messaging business.

To read the full press release with the details of this exciting acquisition please read here: PR_IMImobile_Acquires_TextLocal