Sam Media earns the Malaysia International Business Awards for Telecommunications

The company is using data science to prevent fraud in Direct Carrier Billing.

Sam Media won in the Telecommunications category of the Malaysia International Business Awards 2020, which honours exceptional international businesses based in Malaysia.

The company connects the world to premium digital services. Sam Media develops apps and browser-based digital products, like e-learning software and interactive entertainment portals. Together with monitoring partners like the French company Evina (https://www.evina.com), they are one of the pioneers in the fight against carrier billing fraud.

As a leader in innovation, it is the company’s mission to make digital products accessible to everybody on any device type. They are also growing their reach by using alternative payment solutions like carrier billing, so their suite of products can be enjoyed by all users, even those who don’t have access to traditional payment methods, such as bank accounts or credit cards.

Sam Media boasts in unlocking new markets with alternative payment methods and multi-platform compatibility. Their experienced media buy team knows how to reach millions of consumers, whilst having a strong focus on data science to improve user experience and to track down fraudulent activities.

In 2018, the company started recruiting data scientists to its Malaysian office, focusing on the analysis of consumer behavior in order to improve users’ experience within its digital products. Now, Sam Media’s data science team has picked up on another great challenge in monitoring transacties and marketing activities.

As with any payment method, fraud remains a constant companion and a source of concern.

Wherever transactions and billing are happening on a larger scale, there’s a growing likelihood that fraudsters will attempt to take a piece of the pie. Carrier billing has been no exception.

Recognizing this, the company looked for external solutions to protect its business. However, they noticed that trusting exclusively external anti-fraud solutions only gives a false sense of security. Thus, their Malaysian data science team started to connect all the dots, combining the data of the external anti-fraud solutions with the firm’s own data to better protect users.

In the past years, Sam Media has been developing its own analytical tools to get ahead of what the industry requires. Their tools are being updated and altered continuously based on the requirements in the market, whilst their data science team sets ambitious goals to keep innovating.

Alexis Bartels, CEO of Sam Media, responds to winning this award: As a company, we have a recognition and reward culture, so we are extremely happy with this award. All credit to our data science team. I am very proud of our people.

Linkedin: https://www.linkedin.com/company/sam-media.

Evina: The DCB Story and Proximus Case Study

Article written by Evina

THE DCB STORY HAS A BEGINNING AND AN END YOU PROBABLY DON’T KNOW

Mobile operators the world over will recognise the beginning of the story we outline below. Few, however, ever pay attention to how it ends. Let’s begin…

Our story starts in those early, euphoric days of Direct Carrier Billing. Back then, DCB seemed to be the ideal business opportunity for cash-hungry Mobile Network Operators experiencing the effects of declining Average Revenue Per User.

DCB appeared easy to implement, with high margins, and was very much in demand by merchants for its high acquisition rates. Suddenly, mobile operators were payment operators and the sky seemed to be the limit.

Unfortunately, the rash of consumer complaints that followed this honeymoon period very quickly exploded the payments bubble. Anxious to preserve their image and tired of dealing with complaints, the MNOs saw no choice but to severely restrict the use of DCB.

Now this is where many operators believe the story ends and that’s a real tragedy. DCB is far from just another empty pot of gold in a long list of mobile mirages.

Testimony to this is the fact that some forward-thinking MNOs recognised DCB for the promising mobile opportunity that it remained and decided to see where they could go with it.

These innovators blazed a trail and reaped the rewards. Their experiments with refining DCB saw their complaint rates collapse and their revenues increase sharply. We saw this with Proximus in Belgium and Bouygues in France. So, what happened and how did they do it?

Firstly, these operators clearly identified the problem which is the proper starting point in successfully overcoming any challenge. They realised that high complaint rates were not, most of the time, due to dishonest merchants or payment aggregators fleecing an efficient payment system.

Quite the opposite. It turned out that merchants and aggregators were likewise the victims of massive fraud. While fraud is to be expected in any monetary system, the good news is that it is not an insurmountable problem. It can be managed in DCB, just as it is managed in the credit card ecosystem.

Secondly, successful MNOs like the two mentioned above recognise that only fraud experts can beat fraudsters. And we’re not talking about just any, run-of-the-mill experts. Too many generalist companies sell what should be anti-fraud solutions offered by specialists. Even fraudsters sell anti-fraud solutions. Clearly, this is untenable.

In order to be properly secured, MNOs need to be protected by a specialist anti-fraud expert that meets three essential criteria:
·      Independence – The solution cannot belong to an advertiser so there is never any doubt as to why a transaction is validated or refused.
·      Cybersecurity focus – Too many players in the sector are unable to do all the services they provide equally well.
·      Expertise in fraud – The world of mobile payment fraud is a unique environment that requires specific expertise that can only be the result of extended practical experience and serious R&D.

By collaborating with Evina, Proximus and Bouygues soon realised their new specialist anti-fraud provider ticked all the boxes above. The result was that, for them, DCB became the wonderful opportunity it was meant to be from the very beginning.

To explain to all operators how to take full advantage of DCB, and make it a source of substantial profit, we have just published a case study detailing our collaboration with Proximus, including a study of the impact on their revenues and their complaint rate.

It can be freely downloaded here: https://docs.evina.com/case-study-proximus-x-evina

This case study reinforces one of our strongest convictions: by approaching fraud in the right way, DCB can be transformed from the payment method of the past to that of the future.

First Screen Connects with SLA Digital for Direct Carrier Billing in the Middle East and Europe

Fast growing global provider of mobile content and commerce solutions, First Screen, has partnered with SLA Digital to enable direct carrier billing payments in the Middle East and Europe.

First Screen are experts in delivering great mobile experiences, aimed at engaging and retaining customers in the best way possible. Their massively popular services include games, education and entertainment services, each of them fully localised in 20+ languages. First Screen engage millions of users every day through their mobile devices, ensuring their experience is purely unique, compelling and enriching.

We are delighted to partner with a company that is consistently pushing the boundaries of the mobile industry. Carrier billing allows easy access to First Screen’s engaging services and SLA Digital has enabled them to expand their reach with new mobile operator connections in the Middle East and Europe.” commented Ashley O’Kane, Head of Business Development at SLA Digital.

Joost Goeree, Chief Commercial Officer at First Screen said, “We pride ourselves on being a pioneer in enriching the mobile experience. First Screen offers branded services packed with high-entertainment value; these include m-learning, games and videotainment. Our video services are especially a hit – with live streaming sports, TV shows, musical performances, lifestyle channels and more, we offer something fun for everyone. To keep up with the demand for good entertainment, we’re constantly upgrading our content offering and adding to our portfolio.

Our focus on emerging mobile-first countries has propelled First Screen to become the leading mobile marketing and distribution company of mobile consumer services. By partnering with SLA Digital, we have been able to significantly grow our network and process seamless and secure mobile payments for new customers.”

 

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About SLA Digital
SLA Digital provides mobile operators and merchants with carrier billing solutions through their digital services platform. SLA Digital work with clients to help them engage with their audience and improve user acquisition and monetisation. Their team of digital experts are headquartered in the UK and Malaysia and have been serving clients for over 15 years, throughout Europe, the Middle East and Asia. For further information, visit www.sla-digital.com

About First Screen

First Screen is a global player in digital entertainment, offering the best value to stakeholders in the mobile ecosystem. Their value-driven approach ensures that operators and mobile-driven businesses increase their customer reach and revenue. As digital marketing mavericks, they excellently manage user satisfaction, retention and income generation. For more information, visit 1screen.com

World Telemedia Marbella – The Conference for Interactive Media & Micropayments

We are delighted to announce that World Telemedia 2019 is once again set to grow, with delegate numbers look set to exceed last year’s figure of 528 individuals. World Telemedia has become central to the mVAS industry providing a unique annual trading exchange for premium services, content, apps, billing and engagement solutions. This remarkable turnaround is underpinned by over 60 leading international providers, who choose to promote and sponsor another packed conference, exhibition and networking schedule.

With a new commitment to showcasing how DCB and how other new payment technologies are combining with a range of digital engagement strategies to help drive sales of value added services [VAS], monetise content and create billable interactive applications – World Telemedia has become an established destination for brands, merchants, affiliates networks, media groups and content owners. A current list of participating companies can be here.

Discount: If you are an aimm member, remember you can claim your discount, if you have not yet booked your ticket. Members will receive 10% off, by using code AIM10WT19

The conference programme has gone through a renaissance, with a high-quality speaker line up that includes the likes of Three, Media Futures, mGage, Payguru, White Label Dating, Juniper Research, Seriously Fresh Media, ROCCO Research, Traffic Partners – to name but a few. aimm will also be there speaking at the conference as well as taking advantage on the networking opportunities to meet as many new faces as possible. Please make sure you come and say hello. 

View full programme.

The World Telemedia Facebook Page has an excellent archive of videos that reveal what you can expect from this yeas event along with a host of interviews taken from last years show. Check out what a couple of “telemedia pioneers” from the affiliate world said about last year’s event;

Mobidea and Kimia Group, Mobipium , Prelinker, Opticks

Serious About Business Networking

At World Telemedia they take business networking very seriously. From meeting the next big customer, business partner or sparking a new idea, it’s all about meeting the right connections and forging relationships. The ‘Meet’ process is facilitated by a range of lavish headline parties and the ever-popular speed networking sessions but perhaps more unusually – all participants are invited to enjoy a wide range of excellent lunch events, including wine and included in the pass price of €495.

Check out the full program of networking events

Book your event pass today www.wtevent.co.uk

About World Telemedia – Billing Technologies That Drive VAS & Monetise Content

World Telemedia, 14-16 October 2019, H10 Andalucia Plaza, Marbella

World Telemedia is for any business that wishes to engage and commercialise “connected consumers” whilst they use mobile devices and telephones; to interact with value added service and content promotions.
Visit the only European event that showcases how carrier billing and other alternative payment platforms are evolving to create a dynamic “Telemedia” value chain which drives huge volumes of minutes, messages and traffic – worldwide.

 

 

Global Carrier Billing Summit 2018 – tickets still available

As the only, global, focused event specifically made for the Direct Carrier Billing (DCB) ecosystem, the Summit is a must-attend event for all mobile payments and VAS specialists, digital merchants, operators and businesses who are looking to expand their portfolio into the DCB space, which has shown steady growth over the last few years.

Taking place this 25-26 September at the Millennium Gloucester in London, this event will be covering both developed and emerging markets, the Summit showcases operator case studies, merchant perspectives, partnership models and innovative examples from other payments providers who can partner or inspire the carrier billing community. You can find out more about the summit from here: https://bit.ly/2xwTGqs

MEMBER DISCOUNT

aimm members can get a 10% discount on their 2 day pass prices by using the link: https://tmt.knect365.com/global-carrier-billing-summit/purchase/select-package?vip_code=GCBAIMM10

The discount will be applied once you click on the Add to Basket button.

If you are an operator or merchant you could qualify for a free pass to attend the summit.

To apply for your pass click here: https://bit.ly/2xwTGqs