2018

Liz Ayto Recognised as Top 100 BAME Leader in Tech

Posted on by Andrea Putnam-Moorcroft

Liz Ayto, Head of Finance of Fonix, has today been announced as one of the top 100 most influential Black, Asian Minority Ethnic (BAME) leaders in the UK tech sector. The list, produced by board appointments firm Inclusive Boards, will be released today at the House of Commons as part of the official launch of the Inclusive Tech Alliance.

The Alliance has been set up in response to new research by Inclusive Boards that will show the sector is significantly lagging behind others on diversity within senior leadership. The founder of the Inclusive Tech Alliance (ITA), Samuel Kasumu, who is also a member of the Prime Minister’s Race Disparity Advisory Board said:

“Technology is increasingly playing an important role in driving our economy and there is a great need to ensure that everyone can fully participate in the jobs and opportunities technology brings. Liz Ayto and others featured in this list today are role models that will inspire the next generation, and hopefully help to improve diversity within the sector.”

Liz’s listing is testament to the fantastic work that she does for Fonix, Grabyo Limited and Grabyo Inc. In particular, her nomination focused upon her role within senior management teams and her invaluable experience and insight when it comes to shaping strategy. Liz also manages other employees in the Fonix and Grabyo finance teams, and has shown impressive leadership and dedication to their personal development.

Liz commented:

“It’s a privilege to be recognised for the work that I do for Fonix and Grabyo, and it’s also brilliant to be able to represent BAME leaders in tech. Inclusive Boards does such important work to promote diversity in the workplace, and this is can only benefit the technology sector when it comes to attracting the best leaders and creating the fairest working environments.”

Those featured in the top 100 include senior leaders from Facebook, LinkedIn, IBM, Twitter and financial services firm EY. Judges include Tim Sawyer CBE (COO, Innovate UK), Sandra Kerr OBE (Race Equality Director, Business in the Community), and Catherine Muirden (Director of HR, Co-Op Foods).

Dynamic Mobile Billing playing its part in Movember 2018

Posted on by Andrea Putnam-Moorcroft

Dynamic Mobile Billing (DMB) is delighted to be partnering with Spoke Interactive and The Sun on their annual Movember fundraising initiative.  DMB’s billing platform will be used for The Sun’s charity ‘Spot the Ball’ competition during Movember, which launches today, 12th November, running for one month.

The Movember Foundation is a leading charity changing the face of men’s health; addressing some of the biggest health issues faced by men: prostate cancer, testicular cancer, and mental health and suicide prevention. It’s not just about raising money, but crucially, also awareness for all the dads, brothers, sons and mates in your life. For more information about this fantastic charity please visit: Movember.com

Tom Hines, Media Services Director of Spoke-Interactive comments, “We are delighted to be to be partnering with the Sun and Movember in developing this format for such a good cause.  It’s great to take a traditional game and adapt it with a new mobile giving format that can raise money for the charity in this way.”

DMB’s platform allows consumers to enter the Spot the Ball Charity Competition free of charge, with a voluntary £1.50 donation by text. There is also the option to add a Gift Aid contribution from the UK government, taking just a few seconds.

Kevin Dawson, CEO of DMB says “We are thrilled to be associated with, and providing the mobile platform for such a well-established, high profile and global-reaching initiative like Movember.  To be that link in the chain, enabling donations and vital funds to be raised for such a good cause is something DMB is extremely proud of”

Brexit – Why Free Trade in Services Should Not Be Feared

Posted on by Andrea Putnam-Moorcroft

Enarpee have written an engaging article on what opportunities could be available for the services industry after Brexit;

“The UK could be headed towards a more integrated, EU-centric trade deal.

It’s the safe bet to some, but to those who see the bigger picture, a potentially huge loss for the services industry here in the UK, of which we form a very small part. Free trade agreements (FTAs) could open up huge new markets and economic potential for the UK and aren’t be something to be feared, and here’s why:” Brexit and the Services industry October 2018 Enarpee

Fonix launches CRM Automation: a personalised consumer experience with messaging campaigns

Posted on by Andrea Putnam-Moorcroft

Today, Fonix announced the launch of CRM Automation: a set of customer engagement automation tools for its clients to deliver mobile interactive services.

Some of the UK’s largest radio and TV broadcasters work with Fonix to deliver mobile interactive services to their audiences, with messaging used as highly effective channel for generating audience engagement.

Fonix’s platform enables its clients to configure predefined campaign start and end times, cost per mobile interaction and more. Now, Fonix has added a set of new functionalities to enable broadcasters to provide a more tailored experience for audiences when creating marketing communications, to maximise engagement and effectiveness for those campaigns.

Clients will be able to schedule automated responses at predefined times for users based on their previous interactions with a campaign, meaning that clients will be able to target individuals uniquely with relevant message content in a timely manner and within sociable hours driving both optimal experience for users and engagement for the brands.

CEO of Fonix, Rob Weisz commented: “This is such an exciting development for Fonix product suite. CRM Automation will allow for more targeted campaigns, providing those that love engaging with services an experience that is focussed upon their interaction habits. It will drive engagement and crucially, help our clients to avoid sending unwanted messages to their audiences.

“The functionality has a strong focus upon upholding a fantastic consumer experience, which is so important to Fonix and those that we work with. We’re excited to see the impact that this has upon our clients and to hear about the results that this has for their consumers!”

 

Making Interactive Media Pay at World Telemedia

Posted on by Andrea Putnam-Moorcroft

This week many of the interactive media companies from across Europe have converged in Marbella to take part in World Telemedia. With 3 days packed with speakers, presentations, and companies to meet across the venue it is one of the popular autumn destinations for businesses who want to learn more about monetising and improving carrier billing  and value added services.

Spotlight Sessions are running over the event with a variety of speakers and topics to suit everyone’s tastes. If you are at World Telemedia why not go along and listen to our very own Joanna Cox speak at 10.00am tomorrow (Wednesday) on ‘Making Interactive Media Pay’.

The engagement landscape has changed beyond recognition but the desire to interact has never been stronger. From game shows, to lotteries and from interactive TV to charities, how can your business fit into a winning format; with ‘must have’ interaction and fair monetisation that keeps the audience coming back for more?