In an exciting milestone for the charities sector, mGage, in partnership with Oxfam GB, has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement.
At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises. With positive results when compared to a standard Premium SMS send , this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters.
“With a simplified payment flow, a donation amount can be selected at the click of a button and added to the mobile bill, providing a truly seamless experience. This solution really is a gamechanger, especially at a time when so many charities need our support,” said Nick Millward, Vice President Europe at mGage. “RCS payments provide the ultimate convenience and an appealing experience for customers, who increasingly want organisations to contact them via mobile messaging. With more than 1.31 billion mobile payment users expected by 2023, it is a service that is soaring in popularity.”
Additionally, the service’s Verified Sender feature offers absolute peace of mind and builds trust between both charities and supporters. Accompanied by branding, users can be assured that a message sent to them is legitimate, protecting against fraud and the reputation of the sender.
“We are engaging with our supporters in a completely new way thanks to this innovative rich messaging channel, which allows for more choice and tailored, flexible content embedded directly into mobile messages,” said Drew Hickling, Supplier Relationship Manager, at Oxfam GB. “Working with mGage we have created an RCS and Mobile Billing flow that provides a simple and seamless experience for our supporters with increased levels of potential engagement.”
We chatted with Adam Maxted, CEO of Supported Business, to learn more about their digital and payment capabilities through their Supported Giving and Supported Health services, and their full solution range at InverOak.
With a focus on helping charities develop a solution for recovering unclaimed Gift Aid, and also live video consultation services, they have plans for developing new verticals built on their existing capabilities over the next few months.
You can find more about their services from our Spotlight Interview.
During this time with the country at home, and unable to shop the usual way, a survey by nfpSynergy has found that online charitable giving has doubled from 2019. It found that those charities that were set up to accept online giving had benefited during this time, highlighting the importance of having an online presence and the ability to react quickly to changes. Online donations were collected via charities websites and Direct Debits but also saw an increase in text giving.
“It’s about making it as easy as possible for the public to give so that charities can achieve more.” Simon Baines MD of the Access Group
It was also reported that while donation levels were down generally, the average donation amount had increased by approx £10 per person from January.
Quote taken from: https://www.civilsociety.co.uk/news/number-of-people-giving-to-charity-during-lockdown-lowest-in-a-decade-poll-finds.html
Fonix, the mobile messaging and payments specialist, today announced that it has extended its partnership with Cancer Research UK, one of the world’s leading cancer charities dedicated to saving lives through research.
Fonix first started working with Cancer Research UK in 2017 for the Stand Up To Cancer campaign, a joint national fundraiser from Cancer Research UK and Channel 4, seamlessly enabling mobile donations and Gift Aid. This continued in 2018 with Fonix successfully processing SMS donations to Stand Up To Cancer made during the live show on Channel 4 – significantly contributing to the record £24.6 million raised on the night.
This extended contract will see Fonix power the mobile donations across all of the charity’s fundraising activity, including Race for Life, other challenge events such as Shine Night Walk and the Great Hike and also as a direct response to indoor and outdoor print advertising.
Kathryn Toner, Head of Individual Giving at Cancer Research UK said: “With a proven track record across all high-profile charity campaigns, Fonix’s experience and expertise in the charity sector speaks for itself.
“Text to donate is a great fundraising mechanic for the charity as it is a quick and easy way that the public can donate to the charity and help us bring forward the day when all cancers are cured. Cancer Research UK receives no government funding for its life saving research and relies entirely on the generosity of the public. We’re always looking for new ways that the public can donate to the charity such as raising donations via competitions.”
Clare Charles, account director at Fonix added: “It’s been such a privilege to work with Cancer Research UK over the past two years and in this time we’ve seen how our shared passion for innovation has positively impacted the amount raised for such a good cause.
“The extended partnership was the obvious next step for Fonix and Cancer Research UK, and we look forward to driving mobile donations and seeing the results across all fundraising activity.”
UK focused new business development role to position Dynamic Mobile Billings’s billing products and services.
Portfolio includes Direct Carrier Billing (PayForIt), SMS & Voice Short Codes, Credit Card, Voice & IVR.
Applicants will ideally have a working knowledge and contacts within identified key sectors for growth. These sectors include – Charities, Broadcast and Media, Society Lotteries, Ticketing, Parking, Hospitality, Gaming and e-commerce.
UK – Flexible (home based). Travel to company offices (Birmingham HQ), client, partner or event locations being expected in order to support your role success.
Dynamic Mobile Billing (DMB) is an established, technology focused payment solutions business with global offices and operations.
Find more details about the role and how to apply HERE. Closing date: 15th March