Fonix’s innovation processes £12.9m for BBC Children in Need’s 2018 Appeal via text donations

12th December 2018, London – Fonix, the mobile payments and messaging specialist, has announced today that it processed £12.9 million in mobile donations for BBC Children in Need.

BBC Children in Need is the BBC’s UK charity, raising money for disadvantaged children and young people around the country. Fonix has worked with the charity since 2014, providing a mobile payment mechanic which allows the public to donate via SMS, seamlessly charging the costs to their mobile phone bills.

This year, Fonix and BBC Children in Need collaborated to introduce the first ever £30 price point (alongside the traditional price points of £20, £10 and £5). This was introduced for the Children in Need Rocks concert with great success, and implemented on the live annual Appeal Show which aired on 16th November.

BBC Children in Need also ran multiple text-to-donate competitions for the first time, including the chance to see Bruce Springsteen on Broadway which featured on the Chris Evans Breakfast Show. A one-off voluntary donation of £10 was made to BBC Children in Need, but the public were able to opt out by replying CANCEL to their entry confirmation text within 60 minutes.

Clare Charles, Director of Media and Charity for Fonix, commented “We’re proud to have worked with BBC Children in Need this year. Since 2014 we’ve worked with the charity to refine and improve the mobile donation process.

“It’s clear that the public are willing to donate larger amounts via text-to-donate, and allowing them to do this by introducing the £30 price point has been great for raising money for such a good cause.”

Karen Bass, Chief Operating Officer at BBC Children in Need said “Mobile is such an important channel for maximising donations, helping us to raise as much money as possible to support disadvantaged children and young people around the UK. Donating by text is a quick and simple way for people to help change young lives. We’re grateful to Fonix for enabling this and to all of our generous supporters whose donations will go on to make such a difference.”

Over £12.9m raised for BBC Children in Need appeal through SMS donations

Mobile payment specialist Fonix has announced that it processed over £12.9m worth of text donations for this year’s BBC Children in Need fundraiser.

Fonix said that the £12.9m that its payment platform processed surpassed the 2016 total of £7.64m and contributed to an overall total of £50.1m raised for BBC Children in Need on the night of the 2017 Appeal show.

Across a number of campaigns such as the Countryfile Ramble and the Rickshaw Challenge, as well as through a specially created fundraising campaign on the night of the show (Friday 17 November), mobile donations were gathered using a choice of three charity donation price points: £5, £10 and £20.

Karen Bass, Chief Operating Officer at BBC Children in Need said:

“We’ve been delighted by the response to this year’s Appeal and are grateful to everyone who has helped raise this amazing sum to support disadvantaged children and young people across the UK.  We want to make it as straightforward as possible for our supporters to make a donation and our ongoing relationship with Fonix has enabled us to achieve this through text-to-donate.”

Rob Weisz, Chief Executive of Fonix commented:

“When it comes to donating to charity, SMS has proven itself to be an ever-growing donation channel. Our solid working relationship over the last 3 years has really focused upon increasing the money raised from mobile, whilst making it as easy as possible for consumers to donate to this fantastic cause.

“For this year’s campaign, text-to-donate was promoted throughout the whole night to cater to growing demand.”

Children in Need is the BBC’s UK corporate charity, which raises money for disadvantaged children and young people around the country.

 

BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.  The charity will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.

 

BBC Children in Need is currently supporting over 2,600 projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.

 

Further information about BBC Children in Need can be found at bbc.co.uk/Pudsey 

 

Fonix wins at Drum MOMA Awards

 

 

 

 

Fonix have won at the Drum MOMA Awards, in the Not-For Profit/Charity Mobile Strategy/Campaign category.

In 2016, Fonix delivered a UK first by providing Children in Need with a £20 mobile text donation solution for their campaign.

To read the full story click HERE.

Charity Text Seminar a Success!

Charity Text Donation Seminar a Success

AIME and PhonepayPlus jointly ran a free one day Charity Text Donation Seminar in London on Friday 19th February. This was well attended by many small charities who came to learn more about how to use text donations to improve their fundraising, make sure that their marketing campaigns are compliant, learn the importance of increasing donations by Gift Aid and to ensure the audit standards are good.

As well as regulatory updates from PhonepayPlus, there were highly informative presentations from Telefonica, OpenMarket, Instagiv, Cymba, Vir2, Open Fundraising, Fonix and BBC Children in Need.

With positive feedback from the attendees it has been suggested that this event is run on an annual basis to ensure the spread of the successful intelligence sharing. A link to the presentations for the day is here.

You can also read about the event on PhonepayPlus’ blog here.

Feedback from the day:

I attend the Charity Seminar last week and I just wanted to say thank you for such a well-organised, informative day. It was really useful and I hope there will be a similar seminar next year! Samaritans

Thank you for organising Friday. It felt like a good session, let’s do it again soon. Open Fundraising

Great event. Informative, relevant and enjoyable. Can’t ask for more! OpenMarket

Well done on organising such a great day. RSM2000

 This event was so informative and useful, and should definitely be an annual event! Parkinsons UK