Ofcom Consultation October release date

Ofcom logo

Ofcom have provided an update about the release of their pending consultation to industry.

It had been expected at the start of September, but they have now confirmed that they are working to publish their document in early to middle of October. The consultation period is expected to be 8 weeks long. There is however, the potential that this may get pushed back due to the Parliamentary Recess taking place during this time.

This consultation represents the biggest regulatory change in 10 years, and industry are looking to this document to see what the regulatory landscape will look like going forwards, though Ofcom have confirmed they hope to keep as much of Code 15 as possible.

aimm’s Code 15 training is available for companies who wish to ensure that their business and staff are compliant under this Code. This comprehensive training provides a look at the key elements of Code 15 and the Standards a Provider is required to operate under. If this is something you would like to learn more about and how this could benefit your business get your copy of the information pack above.

aimm are running a series of Workshops through November to allow members to provide feedback and thoughts that will contribute to aimm’s consultation response.

We will continue to keep industry updated on this and the timelines for this release. If you wish to receive occasional industry and regulatory updates for your business please use our contact form to request to join our mailing list.

Learn more about the transition of the PSA into Ofcom and the Ofcom Consultation

Improving Customer Care for the Interactive Media Industry

aimm has always championed best practice across the industry, and ensuring that customer care is the focus to help improve consumers’ experience of interactive services has been at the top of the agenda. 

Our extensive and comprehensive Customer Care Best Practice Guide was created to reduce customer escalations to mobile network operators and regulators in the UK. This is intended to work in tandem with the Phone-paid Services Authority’s (PSA) own general guidance on complaint handling. 

The Mobile Ecosystem Forum (MEF) is now compiling a similar guide and will be using key elements from our best practice to ensure there is continuity surrounding customer care for the interactive media and micropayments industries. 

Joanna Cox, General Manager of aimm said The purpose of aimm is to create an environment of consumer confidence and trust within which our members’ commerce can flourish, inside a framework of a strong members’ code of ethics.  aimm has several working groups that bring together the entire interactive media value chain, with a view to making that happen. Our Internal Standards and External Education Working Group is proud to share its Customer Care Guide with our friends at MEF. Sharing best practice in this way can only help Industry self regulate and raise standards, which in turn will benefit the consumer and build trust in phone paid services.”

Ross Flynn from MEF commented “In this succinct White paper, aimm lays down the current obfuscations that lay between the buyer and the relevant merchant and how, through collaboration, each individual player in the Direct Carrier Billing ecosystem can come together to improve the consumer experience through improved clarity and customer support.”

Our Customer Care Best Practice Guide has been well received across our membership value chain, and we are pleased to be able to now share this more widely across industry.

If you are interested in getting your own copy of our best practice guide please contact aimm.

aimm response to PSA announcement (future of phone-paid services)

While we are surprised by this announcement, (regulatory responsibility will transfer from the PSA to Ofcom in late 2023) coming less than a month after the launch of a new Code of Practice, we do understand the reasons that have been put forward for the absorption of the PSA into Ofcom.

Huge progress has been made through collaboration across Industry and ongoing communication with the PSA – in particular the ability to liaise with the regulator on highly technical matters – and we look forward to continuing this relationship with Ofcom.

As the transition develops, we will continue to work with our members to ensure that they are consulted and able to input into the regulatory changes at every stage. In building a new relationship with Ofcom, we are keen that we can help refine further a regulatory landscape that is proportionate and allows for innovation and opportunity in our changing market.

For full details regarding the announcement by the PSA on their merger with Ofcom please see their press release.

The future of phone-paid services

 

The Phone-paid Services Authority, the organisation which regulates premium rate services, and Ofcom have announced today that regulatory responsibility will transfer to Ofcom in late 2023, subject to further DCMS approval. From that point, the PSA would cease to operate as an independent body.

This proposed transfer of regulatory responsibilities has been approved by the Ofcom board.

For full details of the story please visit the PSA website: The Future of Phonepaid services

mGage delivers a world-first Mobile Payments within RCS Messaging solution

mGage delivers a world-first Mobile Payments within RCS Messaging solution to offer a conversational commerce channel

London UK, 1 September 2020 – mGage, a leading global mobile messaging provider, today launched the first-of-its-kind solution to bring Mobile Payments within the Rich Communication Services (RCS) channel. This advanced and pioneering technology creates a seamless and richer experience for customers while delivering a strong ROI for brands. By leveraging the high engagement rates of RCS and the increased conversion rates of mobile payments it provides a ground-breaking solution within one platform.

By working closely with UK Mobile Network Operators (MNOs) and the Phone-paid Services Authority (PSA) – the UK regulator for content, goods and services charged to a phone bill – mGage has inaugurated its industry-leading, innovative solution that marries the proven capabilities of RCS and Mobile Payments into a single industry-compliant solution.

With this ground-breaking solution, RCS is now a truly conversational commerce channel that brings innovative and new ways for brands to monetise their services and allow for purchases to be made seamlessly within the RCS messaging app,” said Nick Millward, VP Europe at mGage. “By working closely with UK Mobile Operators and Regulators, charities and enterprises alike now have access to a game-changing solution that will enable them to offer fast and seamless payment journeys for additional services without compromising on the customer experience.”

According to ITProPortal, mobile commerce is forecast to account for 53.3 percent of the total commerce value by 2021. Enterprises need to seriously consider solutions that allow customers to make quick and easy payments without the need to push consumers to other applications as 80 percent of consumers admit that they would abandon online payments if pushed to another site.

By bringing together RCS and Mobile Payments, end-users are now able to purchase on-demand subscription services, make charitable donations and enter competitions in a seamless and quick way. With in-built brand verification within RCS channels, consumers also have peace of mind knowing who the message is from.

With this latest capability of RCS messaging, brands are able to achieve a strong return on investment with conversion rates seven times higher when compared to the manual input of credit card details. With RCS messaging already achieving nationwide rollout across the UK and the US, organisations of all sizes will soon be able to adopt this next-generation solution and monetise their services.

To find out more about the solution and to request a demo, please visit: mGage RCS & Mobile Payments.