mGage delivers a world-first Mobile Payments within RCS Messaging solution

mGage delivers a world-first Mobile Payments within RCS Messaging solution to offer a conversational commerce channel

London UK, 1 September 2020 – mGage, a leading global mobile messaging provider, today launched the first-of-its-kind solution to bring Mobile Payments within the Rich Communication Services (RCS) channel. This advanced and pioneering technology creates a seamless and richer experience for customers while delivering a strong ROI for brands. By leveraging the high engagement rates of RCS and the increased conversion rates of mobile payments it provides a ground-breaking solution within one platform.

By working closely with UK Mobile Network Operators (MNOs) and the Phone-paid Services Authority (PSA) – the UK regulator for content, goods and services charged to a phone bill – mGage has inaugurated its industry-leading, innovative solution that marries the proven capabilities of RCS and Mobile Payments into a single industry-compliant solution.

With this ground-breaking solution, RCS is now a truly conversational commerce channel that brings innovative and new ways for brands to monetise their services and allow for purchases to be made seamlessly within the RCS messaging app,” said Nick Millward, VP Europe at mGage. “By working closely with UK Mobile Operators and Regulators, charities and enterprises alike now have access to a game-changing solution that will enable them to offer fast and seamless payment journeys for additional services without compromising on the customer experience.”

According to ITProPortal, mobile commerce is forecast to account for 53.3 percent of the total commerce value by 2021. Enterprises need to seriously consider solutions that allow customers to make quick and easy payments without the need to push consumers to other applications as 80 percent of consumers admit that they would abandon online payments if pushed to another site.

By bringing together RCS and Mobile Payments, end-users are now able to purchase on-demand subscription services, make charitable donations and enter competitions in a seamless and quick way. With in-built brand verification within RCS channels, consumers also have peace of mind knowing who the message is from.

With this latest capability of RCS messaging, brands are able to achieve a strong return on investment with conversion rates seven times higher when compared to the manual input of credit card details. With RCS messaging already achieving nationwide rollout across the UK and the US, organisations of all sizes will soon be able to adopt this next-generation solution and monetise their services.

To find out more about the solution and to request a demo, please visit: mGage RCS & Mobile Payments.

PSA gives update on Business Plan and Budget

On the 27th March, the PSA provided an update on their site for their Business Plan and Budget that they initially announced to industry in December.

You can find the updates on both their consultation statement and the final document on their consultations page. They have also included all the responses received from across industry for this, which includes aimm’s response on behalf of our members.

Cancelled: PSA Forum 12th March

Coronavirus calls halt to Forum

Dear Members

We have just been informed by the PSA that in light of the changing situation with coronavirus and the fact that some people are no longer able to travel to Canary Wharf on Thursday, they have decided to cancel the forum. The purpose of the forum  was intended to be the first event in their programme of stakeholder engagement on the Code.  PSA have said the engagement programme will continue and they will be considering how to best to deliver on this.

They apologise for the short notice and any inconvenience this may cause.

Our workshop on the 18th is still going ahead as planned at this time and is nearly fully booked.

Kind regards

aimm Executive Team

 

PSA publishes discussion document for review of Code of Practice

The Phone-paid Services Authority (PSA) has published the discussion document for its Code of Practice review. This is the first opportunity for stakeholders to provide input into the review of the PSA’s regulatory framework.

The discussion document provides an overview of the review and includes a summary of:

  • the review’s objectives and scope
  • an assessment of the market and consumers’ behaviours, experiences and expectations
  • the PSA’s proposed assessment framework
  • the PSA’s early thinking on its future regulatory strategy.

aimm will be reaching out to members next week regarding this document and asking for feedback and views. The full discussion document can be found on PSA’s news page.

PSA adopts new Case Prioritisation Principles

The Phone-paid Services Authority (PSA) has established a Case Prioritisation Policy and Principles, in order to best focus its resources and efforts in enforcement cases.

“We need to make decisions about the best use of our resources in order to deliver the best outcomes for consumers. This involves making appropriate decisions about which cases to pursue through formal procedures, and which of those cases to prioritise.”

These Principles are outcomes-focussed and aim to ensure that their resources and enforcement approach is targeted to have the greatest regulatory effect.

You can find out more about what this involves by reading the full Principles