aimm response to PSA announcement (future of phone-paid services)

While we are surprised by this announcement, (regulatory responsibility will transfer from the PSA to Ofcom in late 2023) coming less than a month after the launch of a new Code of Practice, we do understand the reasons that have been put forward for the absorption of the PSA into Ofcom.

Huge progress has been made through collaboration across Industry and ongoing communication with the PSA – in particular the ability to liaise with the regulator on highly technical matters – and we look forward to continuing this relationship with Ofcom.

As the transition develops, we will continue to work with our members to ensure that they are consulted and able to input into the regulatory changes at every stage. In building a new relationship with Ofcom, we are keen that we can help refine further a regulatory landscape that is proportionate and allows for innovation and opportunity in our changing market.

For full details regarding the announcement by the PSA on their merger with Ofcom please see their press release.

The future of phone-paid services

 

The Phone-paid Services Authority, the organisation which regulates premium rate services, and Ofcom have announced today that regulatory responsibility will transfer to Ofcom in late 2023, subject to further DCMS approval. From that point, the PSA would cease to operate as an independent body.

This proposed transfer of regulatory responsibilities has been approved by the Ofcom board.

For full details of the story please visit the PSA website: The Future of Phonepaid services

mGage delivers a world-first Mobile Payments within RCS Messaging solution

mGage delivers a world-first Mobile Payments within RCS Messaging solution to offer a conversational commerce channel

London UK, 1 September 2020 – mGage, a leading global mobile messaging provider, today launched the first-of-its-kind solution to bring Mobile Payments within the Rich Communication Services (RCS) channel. This advanced and pioneering technology creates a seamless and richer experience for customers while delivering a strong ROI for brands. By leveraging the high engagement rates of RCS and the increased conversion rates of mobile payments it provides a ground-breaking solution within one platform.

By working closely with UK Mobile Network Operators (MNOs) and the Phone-paid Services Authority (PSA) – the UK regulator for content, goods and services charged to a phone bill – mGage has inaugurated its industry-leading, innovative solution that marries the proven capabilities of RCS and Mobile Payments into a single industry-compliant solution.

With this ground-breaking solution, RCS is now a truly conversational commerce channel that brings innovative and new ways for brands to monetise their services and allow for purchases to be made seamlessly within the RCS messaging app,” said Nick Millward, VP Europe at mGage. “By working closely with UK Mobile Operators and Regulators, charities and enterprises alike now have access to a game-changing solution that will enable them to offer fast and seamless payment journeys for additional services without compromising on the customer experience.”

According to ITProPortal, mobile commerce is forecast to account for 53.3 percent of the total commerce value by 2021. Enterprises need to seriously consider solutions that allow customers to make quick and easy payments without the need to push consumers to other applications as 80 percent of consumers admit that they would abandon online payments if pushed to another site.

By bringing together RCS and Mobile Payments, end-users are now able to purchase on-demand subscription services, make charitable donations and enter competitions in a seamless and quick way. With in-built brand verification within RCS channels, consumers also have peace of mind knowing who the message is from.

With this latest capability of RCS messaging, brands are able to achieve a strong return on investment with conversion rates seven times higher when compared to the manual input of credit card details. With RCS messaging already achieving nationwide rollout across the UK and the US, organisations of all sizes will soon be able to adopt this next-generation solution and monetise their services.

To find out more about the solution and to request a demo, please visit: mGage RCS & Mobile Payments.

PSA gives update on Business Plan and Budget

On the 27th March, the PSA provided an update on their site for their Business Plan and Budget that they initially announced to industry in December.

You can find the updates on both their consultation statement and the final document on their consultations page. They have also included all the responses received from across industry for this, which includes aimm’s response on behalf of our members.

Cancelled: PSA Forum 12th March

Coronavirus calls halt to Forum

Dear Members

We have just been informed by the PSA that in light of the changing situation with coronavirus and the fact that some people are no longer able to travel to Canary Wharf on Thursday, they have decided to cancel the forum. The purpose of the forum  was intended to be the first event in their programme of stakeholder engagement on the Code.  PSA have said the engagement programme will continue and they will be considering how to best to deliver on this.

They apologise for the short notice and any inconvenience this may cause.

Our workshop on the 18th is still going ahead as planned at this time and is nearly fully booked.

Kind regards

aimm Executive Team