charities

Making Interactive Media Pay at World Telemedia

Posted on by Andrea Putnam-Moorcroft

This week many of the interactive media companies from across Europe have converged in Marbella to take part in World Telemedia. With 3 days packed with speakers, presentations, and companies to meet across the venue it is one of the popular autumn destinations for businesses who want to learn more about monetising and improving carrier billing  and value added services.

Spotlight Sessions are running over the event with a variety of speakers and topics to suit everyone’s tastes. If you are at World Telemedia why not go along and listen to our very own Joanna Cox speak at 10.00am tomorrow (Wednesday) on ‘Making Interactive Media Pay’.

The engagement landscape has changed beyond recognition but the desire to interact has never been stronger. From game shows, to lotteries and from interactive TV to charities, how can your business fit into a winning format; with ‘must have’ interaction and fair monetisation that keeps the audience coming back for more?

Fonix partners with OMG to bring society lotteries into the 21st Century

Posted on by Andrea Putnam-Moorcroft

 

22nd August 2018, London – Fonix, the mobile payments and messaging specialist, today announced that it has partnered with Open Mobile Global to provide a mobile operator billing mechanic for its clients that run society lotteries.

Fonix and OMG will be launching society lotteries that operate with a mobile payment mechanic for the very first time with The Alzheimer’s Society.

Society lotteries are run by charities, with the proceeds going to charitable causes. Traditionally, participants have entered into lotteries by purchasing a paper ticket, and this evolved over the years to encompass credit and debit card payments.

The Fonix and OMG partnership brings society lotteries into the 21st century and will allow consumers to enter these lotteries simply by sending an SMS to the service. This removes the need for entering banking details as only the mobile number is required to take the payment.

Simon King, Head of Product Development at OMG said of the partnership “We’ve worked with Fonix to deliver SMS donations for clients with great success, and since enabling society lotteries to use phone payment has been approved by the Payment Service Authority, it was a natural progression to collaborate with Fonix on this and add mobile payments to the mix.

“We know there’s a demand for this sort of service, with some society lotteries having proceeds in excess of £250,000 in any one year. Introducing mobile payments will allow our clients to meet their fundraising goals more readily.”

Clare Charles, Account Director of Fonix comments, “We love making it easier for consumers to donate to charities, and society lotteries provide a really exciting opportunity for both OMG and Fonix.”

Mobile donations have been hugely popular amongst our charity clients and donors. As a payment mechanic, it’s easy, convenient and secure –  supporters can have absolute confidence in it. We can’t wait to see the results that running mobile operator billing amongst OMG’s client base for society lotteries brings.”

Julia Freeman joins the AIME Executive

Posted on by Andrea Putnam-Moorcroft

AIME is delighted to announce the arrival of Julia Freeman as Head of Business Development and Communications.

Julia has extensive experience in the direct marketing and direct response advertising fields and spent much of her career in London working at key agencies such as Proximity and Rapier.

During her career Julia has worked across most industry sectors including charities.

Julia’s role with AIME will be to develop AIME’s communication strategies both to members and to the external world where AIME and its member services are little known.  She will increase PR opportunities for AIME and its members and work with the five mobile operator members on the productisation and merchant awareness of Charge to Mobile.

Julia will also look at market development opportunities with the intention to increase membership and deliver to existing members improvements in their operating environments.

Julia met some of you at the networking event last week and looks forward to meeting other members very soon.

Charity Text Seminar a Success!

Posted on by Andrea Putnam-Moorcroft

Charity Text Donation Seminar a Success

AIME and PhonepayPlus jointly ran a free one day Charity Text Donation Seminar in London on Friday 19th February. This was well attended by many small charities who came to learn more about how to use text donations to improve their fundraising, make sure that their marketing campaigns are compliant, learn the importance of increasing donations by Gift Aid and to ensure the audit standards are good.

As well as regulatory updates from PhonepayPlus, there were highly informative presentations from Telefonica, OpenMarket, Instagiv, Cymba, Vir2, Open Fundraising, Fonix and BBC Children in Need.

With positive feedback from the attendees it has been suggested that this event is run on an annual basis to ensure the spread of the successful intelligence sharing. A link to the presentations for the day is here.

You can also read about the event on PhonepayPlus’ blog here.

Feedback from the day:

I attend the Charity Seminar last week and I just wanted to say thank you for such a well-organised, informative day. It was really useful and I hope there will be a similar seminar next year! Samaritans

Thank you for organising Friday. It felt like a good session, let’s do it again soon. Open Fundraising

Great event. Informative, relevant and enjoyable. Can’t ask for more! OpenMarket

Well done on organising such a great day. RSM2000

 This event was so informative and useful, and should definitely be an annual event! Parkinsons UK

19th Feb 2016 Charity Text Donation Seminar

Posted on by Andrea Putnam-Moorcroft

Download your Seminar information pack here: Charity Text Donations Seminar Event pack 19Feb16

This one day free seminar organised jointly by the Premium Rate Regulator PhonepayPlus and the Association for Interactive Media and Entertainment (AIME) provides the opportunity for charities to learn how to get started and maximise text based donations, Gift Aid, post donation marketing, regular gifting and competitions.

Text fundraising has grown to a £120 million pound opportunity with most charities finding new donors and differing demographics through this easy mechanism. Are you maximising your donation footprint in this growth market?

During this seminar, you will learn about:

  • Why 70xxx shortcodes are important
  • How to get started with text donations
  • Codes of practice for text donations
  • Latest developments in Gift Aid
  • The emerging role of a Gift Aid intermediary
  • Improving marketing footprint
  • Effective post-donation marketing
  • Competitions with donation elements
  • Proposed changes to regular donations

If you don’t currently use text donation for your fundraising, this seminar will provide a good introduction for you.

If you are already using text donations, this event will be looking at improving your skills and maximising your donation and Gift Aid opportunities.

With several expert speakers already lined up and more to be announced this will be an informative day not to be missed.

If you are a charity you can get your FREE tickets (maximum 2 per charity) here: Seminar Tickets

Download your Seminar information pack here: Charity Text Donations Seminar Event pack 19Feb16