During this time with the country at home, and unable to shop the usual way, a survey by nfpSynergy has found that online charitable giving has doubled from 2019. It found that those charities that were set up to accept online giving had benefited during this time, highlighting the importance of having an online presence and the ability to react quickly to changes. Online donations were collected via charities websites and Direct Debits but also saw an increase in text giving.
“It’s about making it as easy as possible for the public to give so that charities can achieve more.” Simon Baines MD of the Access Group
It was also reported that while donation levels were down generally, the average donation amount had increased by approx £10 per person from January.
Quote taken from: https://www.civilsociety.co.uk/news/number-of-people-giving-to-charity-during-lockdown-lowest-in-a-decade-poll-finds.html
Fonix, the mobile messaging and payments specialist, today announced that it has extended its partnership with Cancer Research UK, one of the world’s leading cancer charities dedicated to saving lives through research.
Fonix first started working with Cancer Research UK in 2017 for the Stand Up To Cancer campaign, a joint national fundraiser from Cancer Research UK and Channel 4, seamlessly enabling mobile donations and Gift Aid. This continued in 2018 with Fonix successfully processing SMS donations to Stand Up To Cancer made during the live show on Channel 4 – significantly contributing to the record £24.6 million raised on the night.
This extended contract will see Fonix power the mobile donations across all of the charity’s fundraising activity, including Race for Life, other challenge events such as Shine Night Walk and the Great Hike and also as a direct response to indoor and outdoor print advertising.
Kathryn Toner, Head of Individual Giving at Cancer Research UK said: “With a proven track record across all high-profile charity campaigns, Fonix’s experience and expertise in the charity sector speaks for itself.
“Text to donate is a great fundraising mechanic for the charity as it is a quick and easy way that the public can donate to the charity and help us bring forward the day when all cancers are cured. Cancer Research UK receives no government funding for its life saving research and relies entirely on the generosity of the public. We’re always looking for new ways that the public can donate to the charity such as raising donations via competitions.”
Clare Charles, account director at Fonix added: “It’s been such a privilege to work with Cancer Research UK over the past two years and in this time we’ve seen how our shared passion for innovation has positively impacted the amount raised for such a good cause.
“The extended partnership was the obvious next step for Fonix and Cancer Research UK, and we look forward to driving mobile donations and seeing the results across all fundraising activity.”
12th December 2018, London – Fonix, the mobile payments and messaging specialist, has announced today that it processed £12.9 million in mobile donations for BBC Children in Need.
BBC Children in Need is the BBC’s UK charity, raising money for disadvantaged children and young people around the country. Fonix has worked with the charity since 2014, providing a mobile payment mechanic which allows the public to donate via SMS, seamlessly charging the costs to their mobile phone bills.
This year, Fonix and BBC Children in Need collaborated to introduce the first ever £30 price point (alongside the traditional price points of £20, £10 and £5). This was introduced for the Children in Need Rocks concert with great success, and implemented on the live annual Appeal Show which aired on 16th November.
BBC Children in Need also ran multiple text-to-donate competitions for the first time, including the chance to see Bruce Springsteen on Broadway which featured on the Chris Evans Breakfast Show. A one-off voluntary donation of £10 was made to BBC Children in Need, but the public were able to opt out by replying CANCEL to their entry confirmation text within 60 minutes.
Clare Charles, Director of Media and Charity for Fonix, commented “We’re proud to have worked with BBC Children in Need this year. Since 2014 we’ve worked with the charity to refine and improve the mobile donation process.
“It’s clear that the public are willing to donate larger amounts via text-to-donate, and allowing them to do this by introducing the £30 price point has been great for raising money for such a good cause.”
Karen Bass, Chief Operating Officer at BBC Children in Need said “Mobile is such an important channel for maximising donations, helping us to raise as much money as possible to support disadvantaged children and young people around the UK. Donating by text is a quick and simple way for people to help change young lives. We’re grateful to Fonix for enabling this and to all of our generous supporters whose donations will go on to make such a difference.”
On the 21st September Fonix announced that it will be providing the mobile payment mechanic for Stand Up To Cancer 2017. Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4, which funds game-changing research to ultimately save more lives.
Fonix will be working with Cancer Research UK to provide a text-to-donate platform, enabling donors to send a text message to donate either £5, £10 or £20, which will be charged to their mobile phone bills.
Fonix will be launching the mechanic with Stand Up To Cancer’s Great Canoe Challenge on Monday 25th September. The challenge will see a handful of inspiring supporters, who have all been affected by cancer, row five marathons in five days. The team will set off from Chester on Monday 25 September, and will finish the challenge at the Alberts Docks in Liverpool on Friday 29 September. The team will be accompanied by some famous faces each day to help them reach the finish line.
Stand Up To Cancer has also partnered with Fonix’s client Bauer Media to broadcast radio shows across their portfolio of stations in the UK, and both the on-screen and radio programmes will be supported by Fonix’s text-to-donate mechanic.
Clare Charles, Client Director for Media and Charity at Fonix, said “We love working with forward-thinking charities that value the importance of mobile within the sector. Cancer Research UK clearly recognises the growing consumer trust in mobile payments and the simplicity of text-to-donate. We’re looking forward to seeing the results and the difference that it makes to the Stand Up To Cancer campaign.”
Ana Maria Flores, Senior Programme Manager for Stand Up To Cancer at Cancer Research UK, said: “We know that our supporters are increasingly keen to give via their mobile phones. In 2016, 80% of donations to Stand Up To Cancer were text donations. It is important to us that we use the most reliable, robust and user-friendly mechanic possible to cater to this growing demand. Fonix’s experience within the charity sector and continual success with text-to-donate made the partnership an obvious choice.”
About Stand Up To Cancer (UK)
Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4
The campaign returns this autumn with a variety of fundraising activities and a series of special programming on Channel 4
Launched in the UK in 2012, Stand Up To Cancer funds game-changing research that accelerates new cancer treatments and tests to UK patients, and across the world, to ultimately save more lives
More than £38 million has been raised in the UK to date and over 40 trials and projects have been funded, that will involve more than 10,000 cancer patients
Research projects include the development of the ‘chemo-package’ to deliver treatment at the best time for the patient; testing arsenic as a weapon to make cancer self-cannibalise; using viruses to seek and destroy cancer cells while boosting the immune system, and much, much more!
Stars such as Naomi Campbell, Noel Gallagher, Nicole Scherzinger, Pharrell Williams, Tom Hardy, Gillian Anderson, Britney Spears, Idris Elba, Andy Murray, Bradley Cooper, Taylor Swift, Martin Freeman, Jamie Oliver, Kathy Burke, Miranda Hart, Paul O’Grady, Richard Ayoade, Chiwetel Ejiofor, Jack O’Connell, Lily James, Rosamund Pike, Sophie Turner, Stephen Graham, Toby Jones and Will Poulter are just some of the talent who have supported Stand Up To Cancer
To find out more about fundraising activities visit Standuptocancer.org.uk or channel4.co.uk/SU2C or follow them on Facebook, Twitter or Instagram