The Global Carrier Billing Summit begins tomorrow and aimm will feature prominently through the afternoon (6th October).
Joanna Cox our General Manager will be conducting an interview with Ana-Rosa Broster from Telefonica discussing ‘Building and balancing consumer confidence with the ease of doing business‘, she then takes part in a lively panel discussion with our Vice Chair Rob Weisz from Fonix, Joel Stern from Global and Peter Garside from EE, discussing how industry can lower the barrier for entry for new merchants.
Then don’t forget to tune in for the Carrier Billing Awards at the end of the afternoon where the winners from across the awards categories will be announced.
aimm members can claim their 10% discount off their passes by using our Media Partnership discount code: AIMM10
Fonix has partnered with Global, the Media & Entertainment Group and Google in promoting Zing Flowers, a Global owned company, using Rich Communication Services (RCS).
The RCS marketing campaign launched just before Valentine’s Day across Global’s Capital FM and Radio X opted-in database of listeners to promote the purchase of flowers for loved ones.
RCS allows businesses to implement branded, two-way rich communications. The technology delivers interactive elements such as carousels, suggested response buttons, video and high-resolution images on mobile phones.
RCS is now fully enabled in the UK and with momentum continuously building and customer demand increasing, RCS is well on its way to becoming the primary next-gen messaging tool for today’s B2C messaging.
Joel Stern, Commercial Enterprise Director at Global said: “We always strive to lead the way and with a proud record of mobile innovation, we’re very excited about the opportunity RCS represents. As compatible handsets grow, so will the number of consumers we can reach and this could completely transform the way we communicate with our listeners.”
Stephen George, Commercial Director at Fonix added: “We’re thrilled to be working with Global – it’s been great to showcase the exciting work that we’ve been doing behind the scenes to drive RCS forwards.
“If everyone comes together and gets moving: mobile operators and RCS Messaging hubs (e.g., Google, Samsung, etc.), the industry, brands, and enterprises have a real promising opportunity ahead.”
Heart, the UK’s most loved commercial radio brand, is giving away the biggest single prize on UK radio – one million pounds!
Launching today, Heart’s brand-new game, Heart’s Make Me A Millionaire, will see one lucky listener walk away with an unbelievable sum of money at the start of May. However, before contestants are entered into the enormous cash giveaway, they will be faced with a huge decision to be in with a chance of winning the life-changing cash.
Every weekday morning on Heart Breakfast with Jamie Theakston & Amanda Holden, listeners will have the chance to win a daily cash prize by identifying when a specific artist is played on air. They will then have to choose whether to keep the money or go into the draw to win an incredible one million pounds.
After 11 weeks of Heart’s Make Me a Millionaire on Thursday May 7th, Jamie and Amanda on Heart Breakfast, the biggest show on commercial radio with 9.5 million listeners, will announce the winner of the massive cash prize.
Heart Breakfast’s Amanda Holden said: “This is so exciting – we’re so thrilled to kick off the biggest game on the radio! Thanks to Heart, one amazing listener will walk away with an incredible one million pounds… bring on the final!”
Jamie Theakston said: “This is the largest amount of money we’ve ever given away to one listener on Heart. This is life-changing cash, making an instant millionaire – we can’t wait to make and meet the lucky winner!
Tune into Heart on 96 – 107 FM, on DAB digital radio right across the UK, on mobile via the Heart app or Global Player, online at heart.co.uk, on your smart speaker by saying “play Heart”.
For more details about how to play Heart’s Make Me a Millionaire visit www.heart.co.uk/win/make-me-a-millionaire/
Global, the Media & Entertainment Group have launched an innovative energy switching and management service, under the new brand Bounce, with the service built and operated by technology business Ideavate.
Bounce is a white label version of Ideavate’s Energy Switching Solution, and provides first to market capabilities in a number of ways, all designed to make the consumer’s life easier:
- Consumers are able to securely provide access to their current energy account, so that they don’t need to figure out their current tariff and consumption.
- Consumers are provided with a free energy report, which visually shows the impact of switching on their monthly costs.
- As well as helping consumers save money right away, they have an unprecedented set of options for managing ongoing switches, so they can overcome the hassle of switching and never overpay in future.
- Consumers can choose from:
- Self-service: automatic reminders at the right time to come back to the app and switch
- Auto-switch: be automatically switched once the criteria are met (amount of savings available, customer service rating, renewable energy source, etc.)
- One-click switching: receives texts or emails in future with deals which meet their criteria, and upon confirming they wish to go ahead, the switch is automatically undertaken.
Check out how to switch with Bounce here.
Congratulations to Global’s Make Some Noise, the official charity partner of Global, The Media & Entertainment Company, for winning a 2018 Effective Mobile Marketing Award (EMMA) for use of their ‘Text to Win & Donate’ mechanic.
The judges awarded Global’s entry ‘Most Effective Charity Campaign/Solution’ due to the creative way of running charity-based competitions on radio, together with high conversion rates and a +20% increase on the amount donated with each engagement.
To find out more, visit: https://mobilemarketingmagazine.com/2018-awards-preview-most-effective-charity-campaign-or-solution