Radio X

Fonix and Global extend mobile interactivity partnership with new three-year agreement

Posted on by Andrea Putnam-Moorcroft

Mobile payments and messaging solutions provider Fonix plc has announced a three-year contract extension to its partnership with Global, the Media & Entertainment group, deepening a collaboration that has powered mobile interactivity and audience engagement across the broadcaster’s radio brands since 2017.

Fonix’s technology powers interactive campaigns across some of the UK’s most recognised radio brands, including Heart, Capital and Radio X, supporting listener competitions and messaging to deliver seamless audience experiences across broadcast, digital and connected platforms.

The extension reflects continued success of the partnership and a shared commitment to delivering innovative, scalable and reliable audience engagement solutions.

 

Jo Baldwin, Managing Director, Consumer Enterprises at Global said: “Fonix has been an integral part of how audiences connect with our brands for nearly a decade. Their reliability, expertise and commitment to innovation make them the ideal partner as we continue to develop the next generation of listener experiences. We’re thrilled to be extending our partnership for a further three years.”

 

Rob Weisz, CEO of Fonix, said: “We’re delighted to extend our exclusive partnership with Global. We’ve built a strong and highly collaborative relationship supporting some of the UK’s biggest and most-loved radio brands with mobile engagement solutions that deliver real value for audiences and broadcasters alike. This extension reflects the success of what we’ve built together and our shared ambition to keep raising the bar. We’re excited for what comes next.”

 

 

Fonix is a leading provider of mobile payments and messaging solutions, enabling businesses to connect, engage, and transact seamlessly through mobile technology.

Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company. 

Fonix and Global lead the way with RCS for Valentine’s Day campaign

Posted on by Andrea Putnam-Moorcroft

Fonix has partnered with Global, the Media & Entertainment Group and Google in promoting Zing Flowers, a Global owned company, using Rich Communication Services (RCS).

The RCS marketing campaign launched just before Valentine’s Day across Global’s Capital FM and Radio X opted-in database of listeners to promote the purchase of flowers for loved ones.

RCS allows businesses to implement branded, two-way rich communications. The technology delivers interactive elements such as carousels, suggested response buttons, video and high-resolution images on mobile phones.

RCS is now fully enabled in the UK and with momentum continuously building and customer demand increasing, RCS is well on its way to becoming the primary next-gen messaging tool for today’s B2C messaging.

Joel Stern, Commercial Enterprise Director at Global said: “We always strive to lead the way and with a proud record of mobile innovation, we’re very excited about the opportunity RCS represents. As compatible handsets grow, so will the number of consumers we can reach and this could completely transform the way we communicate with our listeners.”

Stephen George, Commercial Director at Fonix added: “We’re thrilled to be working with Global – it’s been great to showcase the exciting work that we’ve been doing behind the scenes to drive RCS forwards.

“If everyone comes together and gets moving: mobile operators and RCS Messaging hubs (e.g., Google, Samsung, etc.), the industry, brands, and enterprises have a real promising opportunity ahead.”