Global

Heart Launches ‘HEART’S MAKE ME A MILLIONAIRE’ – the Biggest Game on UK Radio

Posted on by Andrea Putnam-Moorcroft

 

Heart, the UK’s most loved commercial radio brand, is giving away the biggest single prize on UK radio – one million pounds!

Launching today, Heart’s brand-new game, Heart’s Make Me A Millionaire, will see one lucky listener walk away with an unbelievable sum of money at the start of May. However, before contestants are entered into the enormous cash giveaway, they will be faced with a huge decision to be in with a chance of winning the life-changing cash.

Every weekday morning on Heart Breakfast with Jamie Theakston & Amanda Holden, listeners will have the chance to win a daily cash prize by identifying when a specific artist is played on air. They will then have to choose whether to keep the money or go into the draw to win an incredible one million pounds.

After 11 weeks of Heart’s Make Me a Millionaire on Thursday May 7th, Jamie and Amanda on Heart Breakfast, the biggest show on commercial radio with 9.5 million listeners, will announce the winner of the massive cash prize.

Heart Breakfast’s Amanda Holden said: “This is so exciting – we’re so thrilled to kick off the biggest game on the radio! Thanks to Heart, one amazing listener will walk away with an incredible one million pounds… bring on the final!”

Jamie Theakston said: “This is the largest amount of money we’ve ever given away to one listener on Heart. This is life-changing cash, making an instant millionaire – we can’t wait to make and meet the lucky winner!

Tune into Heart on 96 – 107 FM, on DAB digital radio right across the UK, on mobile via the Heart app or Global Player, online at heart.co.uk, on your smart speaker by saying “play Heart”.

For more details about how to play Heart’s Make Me a Millionaire visit www.heart.co.uk/win/make-me-a-millionaire/

@thisisheart

#HeartMillionaire

Next-generation energy switching management, with Bounce – from Global and Ideavate

Posted on by Andrea Putnam-Moorcroft

Global, the Media & Entertainment Group have launched an innovative energy switching and management service, under the new brand Bounce, with the service built and operated by technology business Ideavate.

Bounce is a white label version of Ideavate’s Energy Switching Solution, and provides first to market capabilities in a number of ways, all designed to make the consumer’s life easier:

  • Consumers are able to securely provide access to their current energy account, so that they don’t need to figure out their current tariff and consumption.
  • Consumers are provided with a free energy report, which visually shows the impact of switching on their monthly costs.
  • As well as helping consumers save money right away, they have an unprecedented set of options for managing ongoing switches, so they can overcome the hassle of switching and never overpay in future.
  • Consumers can choose from:
    • Self-service: automatic reminders at the right time to come back to the app and switch
    • Auto-switch: be automatically switched once the criteria are met (amount of savings available, customer service rating, renewable energy source, etc.)
    • One-click switching: receives texts or emails in future with deals which meet their criteria, and upon confirming they wish to go ahead, the switch is automatically undertaken.

Check out how to switch with Bounce here.

 

Global wins Most Effective Charity Campaign

Posted on by Andrea Putnam-Moorcroft

Congratulations to Global’s Make Some Noise, the official charity partner of Global, The Media & Entertainment Company, for winning a 2018 Effective Mobile Marketing Award (EMMA) for use of their ‘Text to Win & Donate’ mechanic.

The judges awarded Global’s entry ‘Most Effective Charity Campaign/Solution’ due to the creative way of running charity-based competitions on radio, together with high conversion rates and a +20% increase on the amount donated with each engagement.

To find out more, visit: https://mobilemarketingmagazine.com/2018-awards-preview-most-effective-charity-campaign-or-solution