audience engagement

Fonix and Global extend mobile interactivity partnership with new three-year agreement

Posted on by Andrea Putnam-Moorcroft

Mobile payments and messaging solutions provider Fonix plc has announced a three-year contract extension to its partnership with Global, the Media & Entertainment group, deepening a collaboration that has powered mobile interactivity and audience engagement across the broadcaster’s radio brands since 2017.

Fonix’s technology powers interactive campaigns across some of the UK’s most recognised radio brands, including Heart, Capital and Radio X, supporting listener competitions and messaging to deliver seamless audience experiences across broadcast, digital and connected platforms.

The extension reflects continued success of the partnership and a shared commitment to delivering innovative, scalable and reliable audience engagement solutions.

 

Jo Baldwin, Managing Director, Consumer Enterprises at Global said: “Fonix has been an integral part of how audiences connect with our brands for nearly a decade. Their reliability, expertise and commitment to innovation make them the ideal partner as we continue to develop the next generation of listener experiences. We’re thrilled to be extending our partnership for a further three years.”

 

Rob Weisz, CEO of Fonix, said: “We’re delighted to extend our exclusive partnership with Global. We’ve built a strong and highly collaborative relationship supporting some of the UK’s biggest and most-loved radio brands with mobile engagement solutions that deliver real value for audiences and broadcasters alike. This extension reflects the success of what we’ve built together and our shared ambition to keep raising the bar. We’re excited for what comes next.”

 

 

Fonix is a leading provider of mobile payments and messaging solutions, enabling businesses to connect, engage, and transact seamlessly through mobile technology.

Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company. 

Speaker Spotlight: Richard Reeves and The AOP Digital Publishing Convention

Posted on by Andrea Putnam-Moorcroft

Print

On the 7th and 8th November in London you will be provided with the essential opportunity for progressive digital publishers to get to grips with the issues that will drive profitability in an attention economy.

AIME Members can claim their 10% discount by using the code provided in the event information pack.

Key topics to be discussed include:

  • The challenges of product development
  • New monetisation models
  • Advertiser needs
  • Data complexity
  • Audience engagement
  • Hyper-competition

 

We are pleased to announce that our MD Rory Maguire will be speaking at the Convention on the 8th November, and we will then welcome key speaker Richard Reeves from the AOP to address audiences at our Power50 Conference the following day.

Speaker Spotlight: 

richard-reeves-crop

Richard Reeves is leading the evolution of the AOP, providing a voice for the online publishing industry, through his role as Managing Director. He is responsible for the operational management of the digital trade body, as well as delivering a programme of targeted initiatives, research, and events.

Richard has worked within the media and advertising industry for more than 30 years, holding senior roles across a variety of sectors including publishing, broadcast, events, digital content, and digital vendor technology businesses.

Having worked with a number of leading UK and international publisher brands – starting at Centaur Communications in the mid eighties – Richard has gone on to work with Dennis Publishing, News International, and the FT, and also held positions at National Geographic and Turner Broadcasting.

Richard later transitioned from his senior sales management role within the broadcast division of CNN International to lead the roll out of CNN.com to international markets, becoming CNN’s first dedicated digital resource outside of the US.

Subsequently, Richard joined the – then – embryonic C Squared Networks to launch the widely respected international events series ‘The Festival of Media.’ After four years expanding the festival into multiple regions, Richard was responsible for establishing the European operations of leading technology businesses, looking to extend beyond the US.

Prior to his appointment by the AOP to Managing Director, Richard has been a consultant to a number of businesses – of which the AOP was one.