Global Radio

Heart listener wins £1,000,000 live on air in heart’s make me a millionaire final

Posted on by Andrea Putnam-Moorcroft

Shelley Humphries, burger van owner & mum of five, from Northampton won the life-changing sum in the live final of £1,000,000. Shelley plans to donate to great Ormond Street & treat her family with her winnings.

Heart’s Make Me a Millionaire is  the biggest competition on UK radio hosted by heart breakfast’s Jamie Theakston & Amanda Holden

Heart listener Shelley Humphries was crowned Britain’s newest millionaire live on Heart Breakfast with Jamie Theakston and Amanda Holden this morning (Friday 28th May), when she won a life-changing £1,000,000 in Heart’s Make Me A Millionaire competition.

Shelley Humphries, a burger van owner and mum of five from Northampton, scooped the biggest prize in UK radio after entering the competition which has seen hundreds of winners take home prizes ranging from £1,000 to £20,000 over the past 13 weeks.

In an extraordinary morning on Heart Breakfast, Shelley took home the grand prize of £1,000,000 after originally turning down £10,000 for the chance to be in the draw – one of the biggest prize funds to be turned down by any finalist.

Speaking about her win, Shelley Humphries said: “I’m on top of the world right now, it’s so surreal. To win £1million means so much to me, it will make such a difference to my life and it’ll open up so many opportunities for me and my family. It means I’ll be able to say yes to my children more often.”

Shelley told Heart listeners why Great Ormond Street is so special to her as they treated her nieces from when they were tiny babies. Now she plans on donating to Great Ormond Street telling Jamie and Amanda: “I have two nieces that they helped at a very, very young age, at six weeks old both of them… I nearly lost my dad … and I just can’t thank them enough and being able to say thank you to them is a first and a must.”

Shelley also hopes to take her family on holiday, telling Heart: “I’ve never had all my children with me together on one holiday before and so I’m hoping to be able to go on a family holiday to Portugal. I’d also like to upgrade my burger van – I’d love one with a bit of heating in or maybe even a café where you can have the heating on permanently!”

Heart’s Make Me a Millionaire launched on 1st March and over the past three months each winner has faced an ultimatum – to take that day’s prize fund or forgo the money to enter into the Million Pound Final for the chance to win £1million. The dramatic live final took place in a specially constructed vault live on Heart Breakfast this morning and began with 38 contestants in the running to win the life-changing sum. Some finalists had turned down cash prizes of up to £13,000 for the chance to be in the Million Pound Final.

A lottery machine randomly selected the final nine contestants for the Grand Final, with the tenth place then won live on air as listeners played one final round of the Heart’s Make Me A Millionaire game. In the order they were selected at random by the lottery machine, the final contestants were then invited to choose a numbered, securely sealed safety deposit box, which was then opened by Amanda Holden live on air and on Global Player. Nine out of ten boxes in the vault contained the message ‘Heart Make Me £1,000 richer’, with one box holding the Million Pound message.

Winner Shelley Humphries was eighth to select a box from the vault, and revealed that the numbers she had originally planned to choose had already been taken by other contestants who picked before her.

All safety deposit boxes were securely sealed and kept under strict lock and key, with only the independent adjudicator aware of their contents. The nation tuned in as the drama unfolded live on Heart, Global Player, Twitter, and Facebook.

Heart brought back the hugely popular competition for a second year for 2021, following its enormous success in 2020.

Amanda Holden and Jamie Theakston dressed up in celebration of the momentous occasion, with Amanda wearing a spectacular red jewel encrusted dress and Jamie donning a matching bow tie.

Heart Breakfast’s Jamie Theakston said: “This morning was very special on Heart Breakfast as we crowned the winner of Heart’s Make Me a Millionaire. It was a great honour to share this life-changing moment with Shelley. Make Me a Millionaire is the biggest competition in UK radio and the suspense and drama that we’ve witnessed over the past 13 weeks has captivated listeners. We’d like to thank everyone who took part and we send huge congratulations to Shelley.”

Heart Breakfast’s Amanda Holden said: “We are so thrilled for our wonderful winner Shelley. It truly has been the most incredible and emotional morning on Heart Breakfast, and it was our great privilege to crown Shelley as our very worthy winner. All of us at Heart send all our best wishes and many congratulations to Shelley and her family.”

VIDEO: Watch the emotional moment the winner was crowned HERE  

 

Heart is the largest commercial radio brand in the UK, and part of Global

www.global.com

@global

Heart Launches ‘HEART’S MAKE ME A MILLIONAIRE’ – the Biggest Game on UK Radio

Posted on by Andrea Putnam-Moorcroft

 

Heart, the UK’s most loved commercial radio brand, is giving away the biggest single prize on UK radio – one million pounds!

Launching today, Heart’s brand-new game, Heart’s Make Me A Millionaire, will see one lucky listener walk away with an unbelievable sum of money at the start of May. However, before contestants are entered into the enormous cash giveaway, they will be faced with a huge decision to be in with a chance of winning the life-changing cash.

Every weekday morning on Heart Breakfast with Jamie Theakston & Amanda Holden, listeners will have the chance to win a daily cash prize by identifying when a specific artist is played on air. They will then have to choose whether to keep the money or go into the draw to win an incredible one million pounds.

After 11 weeks of Heart’s Make Me a Millionaire on Thursday May 7th, Jamie and Amanda on Heart Breakfast, the biggest show on commercial radio with 9.5 million listeners, will announce the winner of the massive cash prize.

Heart Breakfast’s Amanda Holden said: “This is so exciting – we’re so thrilled to kick off the biggest game on the radio! Thanks to Heart, one amazing listener will walk away with an incredible one million pounds… bring on the final!”

Jamie Theakston said: “This is the largest amount of money we’ve ever given away to one listener on Heart. This is life-changing cash, making an instant millionaire – we can’t wait to make and meet the lucky winner!

Tune into Heart on 96 – 107 FM, on DAB digital radio right across the UK, on mobile via the Heart app or Global Player, online at heart.co.uk, on your smart speaker by saying “play Heart”.

For more details about how to play Heart’s Make Me a Millionaire visit www.heart.co.uk/win/make-me-a-millionaire/

@thisisheart

#HeartMillionaire

Global wins Most Effective Charity Campaign

Posted on by Andrea Putnam-Moorcroft

Congratulations to Global’s Make Some Noise, the official charity partner of Global, The Media & Entertainment Company, for winning a 2018 Effective Mobile Marketing Award (EMMA) for use of their ‘Text to Win & Donate’ mechanic.

The judges awarded Global’s entry ‘Most Effective Charity Campaign/Solution’ due to the creative way of running charity-based competitions on radio, together with high conversion rates and a +20% increase on the amount donated with each engagement.

To find out more, visit: https://mobilemarketingmagazine.com/2018-awards-preview-most-effective-charity-campaign-or-solution

 

aimm launches a new UK call to action for society lotteries

Posted on by Andrea Putnam-Moorcroft

26Sept 2017, Farnham.

The Association for Interactive Media and Micropayments (aimm), launched a major new call to action initiative for society lotteries on 22nd September 2017.  This exciting new channel could transform results for society lotteries if it performs anything like it has for charities.

Society lotteries are lotteries and raffles run for charitable benefit, licensed through the Gambling Commission or via local authority licenses. These lotteries and raffles provide a vital income source for charities.

Text short codes, which are 5 digit number starting with a 70 prefix, have been used with phenomenal success by charities over the last three years.  Short codes generate over £115m in donations per annum.  In many cases texting to a short code has become the most popular call to action for donors due to ease and simplicity. They have shown to generate incremental funds rather than cannibalisation from other, more mature, methods to donate such as online or by phone to a call centre. It also attracts a new, often younger, audience.

aimm has been working across its members to develop a similar facility for society lotteries. It works in the following way:  The society lottery manager or charity uses an advertising campaign to draw attention to its lottery with the call to action being text a word (such as WIN) to a short number starting 72 (e.g. 72123).  The advertising will include the price of the entry and the lottery terms.  A consumer sees the campaign and texts their entry using their mobile phone to gain entry into a lottery or raffle.  The lottery manager or charity uses its procedures to check the consumer is over 16 and then the cost of entry is charged to the consumer’s mobile phone bill.  It’s simple, quick and immediate. An efficient communication channel is now established with the consumer for follow up in-service messages and winner information.

With the near 100% penetration of text capable phones in the UK every British consumer over 16 can participate in a society lottery or raffle.  No other engagement and payment product has this penetration.

The launch conference was kindly hosted by Cancer Research UK and sponsored by Dynamic Mobile Billing (both of whom are aimm members), whose sponsorship enabled complimentary tickets to be given to those charities and lottery managers who wished to join us. It was extremely well attended by external lottery managers (ELM’s) and charities with excellent presentations from charity Oxfam, campaign enabler Cymba, Charity Funding and Promoter (CFP), Global’s Make some Noise, regulator Phone-paid Services Authority, payment intermediary Dynamic Mobile Billing (DMB) and mobile network operator EE.

Kevin Dawson, CEO of DMB said “It was great to talk to an audience who were clearly so excited about this new opportunity.  Based on our successful experiences in operating mobile payment lotteries in others markets across the globe, I am totally confident the UK market will be as successful for society lotteries as it has been for charities and giving campaigns, so DMB hope to work with the markets key players and share our experiences to deliver a mutually rewarding commercial partnership. The UK is getting more and more familiar with short code based services. It is positive for the whole ‘charge to mobile’ industry, opening up a new market for everyone up and down the value chain whilst being great for consumers who want to participate. It’s a win-win-win.”

The event showed that there were differing levels of understanding across the society lottery managers about how the text based call to action and mobile payment mechanism could be made to work. It is clear there is a need for enhanced education across this market.  aimm will be working closely with the Gambling Commission and the PSA on behalf of members to ensure that all regulatory requirements are covered.

Overall it is great to see a growth opportunity where the potential is being recognised. There is enormous enthusiasm across the board.  One lottery manager stated “This initiative has been the most exciting development in this industry since the postage stamp!” It is likely society lotteries will be trialling the new short code range before Christmas.