The Big Night In Appeal raised more than £10.3m via mobile donations

Fonix has announced today that more than £10.3m has been processed in mobile donations for The Big Night In Appeal.

The three-hour show took place on 23rd April and saw BBC Children in Need and Comic Relief join forces for the first time. The £10.3m processed through text donations helped contribute to the £27.3m raised on the night of the Appeal. Funds raised will be split equally between BBC Children in Need and Comic Relief and will go on to support vital local charities and projects in the UK who are providing essential help to those most in need.

The show promoted text-to-donate, allowing donors to donate via text at a range of price points: £5, £10, £20 and £30. Three competitions were also promoted on the night including the David Walliams prize draw, Little Mix prize draw and a chance to win a Morgan car. The Morgan prize draw was the top competition for the night and was sourced by Fonix.

Donations for the competitions were charged to the entrants mobile phone bill. Using Fonix’s delayed donation technology entrants had the choice to opt-out without being charged within 60 minutes of entering.

Clare Charles, Director of Media and Charity at Fonix, said: “It’s been such an honor to work with Comic Relief and BBC Children in Need for this great cause. It’s also amazing to see the impact of running competitions – the money donated was rather astonishing!”

Kerry Howard, Head of Operations Appeal for BBC Children in Need, said: We’re so thankful to Fonix for enabling mobile donations so quickly and to the generous public whose donations will go on to make such a difference. A huge amount of money has been raised to help projects around the country that are doing vital work to support people throughout the pandemic.”

Jules Thorne, Campaign Co-director at Comic Relief, said: “Thanks to Fonix’s support and the enormous generosity of the public, both our charities will now make sure that this desperately needed funding supports vulnerable people, as quickly and efficiently as possible.”

Global wins Most Effective Charity Campaign

Congratulations to Global’s Make Some Noise, the official charity partner of Global, The Media & Entertainment Company, for winning a 2018 Effective Mobile Marketing Award (EMMA) for use of their ‘Text to Win & Donate’ mechanic.

The judges awarded Global’s entry ‘Most Effective Charity Campaign/Solution’ due to the creative way of running charity-based competitions on radio, together with high conversion rates and a +20% increase on the amount donated with each engagement.

To find out more, visit: https://mobilemarketingmagazine.com/2018-awards-preview-most-effective-charity-campaign-or-solution

 

Golf just got good!

We are pleased to introduce our two sponsors for the day mGage and Enarpee. Our Golf Day is only two weeks ago now and our teams are booked and ready to go, and our sponsors are making this event extra special with their involvement .

mGage have kindly provided the awards for both the Longest Drive and Nearest the Pin competitions, and have organised the golf balls that will be given to our players at the start of the day in their survival packs, to help the day get started with a swing!

Enarpee will be in charge of the refreshments buggy this year, making sure our players have chilled drinks and snacks to keep them going as they make their way across the course.

We would like to thank both our sponsors for their support with this day, and hope that everyone has a good time on the green.