UK

1st October Power50 Conference – Cobham Surrey

Posted on by Andrea Putnam-Moorcroft

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As the senior member of your organisation, you are invited to join cohorts from other interactive media organisations for a day of informative presentations intensive workshop discussions, deep market insights and forward planning into the development and future of the UK Interactive Entertainment and Media Industry business.

This conference is dedicated to providing the intelligence to your organisation about the likely effects of the competing environments on your business growth, how opportunities can be created from changes to consumer behaviour particularly around digital products,  opportunities from changes to European and UK regulations and how to manage and plan for these opportunities. The conference will then discuss and plan how to shape the future and plan the ideal industry roadmap to maximise on new opportunities.

Each of the sessions contains either presentations from professional industry experts in Legal, Business Development, Research, Emerging Payments, Digital Publishing and Advertising industries or are facilitated by professionals.

Speakers and their Presentations:

Dave Stephens from Vodafone                                                Sponsor and Keynote Speaker

Nick Lane from Mobile Squared                                              Driving the PRS Market Forward

Anuj Khanna from Peak State Consulting                             Statistical overview of the Digital Payments Market

Tony Craddock from Emerging Payments Association     The Future of Payments

Steve Ricketts from ATAO                                                         Emerging Technologies for Business

John Pinchbeck from Ticketing Consultancy                        Live Entertainment Impulse Purchasing

Nicholas Ralph from Dentons                                                   e-Commerce under PSD2

Roy Vella from Vella Ventures                                                 Digital Wave, Everything has Changed

With an additional digital ticketing speaker to be confirmed by the 25th September this is a line up of speakers you would expect to see at a large international conference at a fraction of the price.

To learn more about our confirmed speakers and what they will be addressing the audience on please read the speaker bios: Power50 Speaker bios

With the line up of speakers now finalised the information pack is below. It contains the agenda for the day as well as your booking form for you to reserve your place.

Bookings for this conference MUST close THIS weeks so don’t miss out! Simply complete the Reservation form below and send it back to power50@aimm.co to book your place.

AIME Power50 Agenda & speakers Info pack

Booking Reservation Form

Join these companies already signed up to attend:

BBC, Boungiorno, Cellcast TV, Empello, Fonix, Global Radio, IMImobile, ImpulsePay,  Mad4Mobile, mGage, Mobile Commerce Ltd, Monitoring Compliance Partners, Oxygen8, Safari Mobile, Studio66 TV, Square One, sb7,WMC Global, Vodafone, Zamano and 08000MumDad

This conference is sponsored by Vodafone vodafone_logo 1287x929 large

ITV partners with Spoke as Text Santa increases Charity donations

Posted on by Andrea Putnam-Moorcroft

Customer engagement specialist Spoke provided automated donation processing for ITV’s recent Text Santa campaign to allow viewers to pledge donations of differing amounts via the 03 number which was promoted as part of the Text Santa appeal.  The number featured on a range of ITV programmes in December, as well as the actual event night of Text Santa 2014. Across all the donation platforms, over £6.3 million was raised for Text Santa 2014’s six UK-based charities.

Spoke has worked on many high profile charity appeals in the past, and following recent platform improvements saw the Text Santa campaign reach an all-time high for effective calls to date for this type of activity. Darren Worrell, Head of Technical Services Director at Spoke commented, “We were delighted with the outcome of this campaign. During 2014 we made a significant investment in our platform and it was great that we saw such high effective call rates, as this had a direct impact on the money raised for Text Santa”.

Spoke’s PCI solution provides charities with a secure facility to take donations at all times of day, as illustrated during Philip Schofield’s unique 24-hour presenting challenge, where calls were received and donations processed through the night.

Fiona Robertson, ITV’s Head of Charity Projects, commented “Our key objective with Text Santa is to maximise donations for our six chosen charities.  Having robust, efficient, cost effective platforms for processing donations is at the centre of our requirements and we welcome Spoke’s excellent contribution to our most successful Text Santa campaign to date.”

Damon Russell, Chief Executive at Spoke, added “We’re very proud to be part of ITV’s successful 2014 Text Santa campaign which allowed us to illustrate our ability to provide both technology platforms and management services for automated donation processing”.

 

 

ADDITIONAL INFORMATION:

About Spoke

Spoke (www.spoke-interactive.com) are consumer engagement experts, specialising in mobile and interactive solutions for brands, agencies, media owners and charities. Spoke provide everything from strategy to implementation, management and analysis for a broad range of interactive and mobile services, Social TV and donation and payment solutions. Clients include BBC, Channel 5, UKTV, STV, Time Inc. News International and many others.

About Text Santa

Text Santa is ITV’s annual charity fundraiser appeal, raising money and awareness for six UK based charities each year. The selected charities for the 2014 appeal were Alzheimer’s Society, Guide Dogs, Marie Curie Cancer Care, Teenage Cancer Trust, Together for Short Lives and WellChild. 100% of donations made by ITV viewers are evenly distributed to the chosen charities, and over £21 million has been raised in the last four years.

BBC Children in Need break text donation record with Harvest Media UK and Fonix

Posted on by Andrea Putnam-Moorcroft

Fonix’s mobile billing and campaign management platforms provided audiences with the opportunity to donate and interact via mobile. The 2014 campaign delivered a record ‘on the night total’ for BBC Children in Need, with over £5m generated over text.

“We are delighted with the record breaking results” said Susan Johnston, Director of Operations and Finance, BBC Children in Need.  “We had a very collaborative relationship with Harvest and Fonix who embraced our desire to innovate and optimize both donation levels and gift aid conversion. Working collaboratively with suppliers in this fragmented mobile ecosystem is essential”

Data-driven CRM and mobile marketing mechanics allowed BBC Children in Need to provide consumers with a tailored experience, resulting in over a third of users declaring their eligibility for Gift Aid.

Rob Weisz, CEO of Fonix Mobile commented, “The 2014 Children in Need campaign was a huge success which we were delighted to be a part of.  We understand the importance of engaging donation mechanics with high conversion of gift aid declarations, something we continue to optimize. We worked on solutions that focused on specific objectives and were thrilled with the results achieved”.

Edward Boddington, CEO of Harvest added, “ Since we started working with BBC Children in Need in 2011, the charity has always strived to innovate.  Using mobile text short codes for charity telethons is a high growth area as it allows charities to keep 100% of whatever the donor texts, in this case £5 and £10 price points.”

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Fonix Mobile is the UK’s leading mobile messaging, mobile payments and interactive services business.   For more information, please email hello@fonix.com

Harvest Media is the UK’s leading provider of participation media services and is the preferred partner for many large media companies in the industry. For more information, please visit www.hmg.tv

The BBC Children in Need Appeal is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK. For further information about BBC Children in Need, please visit www.bbc.co.uk/Pudsey

 

Judicial Review with Ordandu and PhonepayPlus reach conclusion

Posted on by Andrea Putnam-Moorcroft

Ordanduu & Optimus Mobile v PhonepayPlus: successful judicial review and award of Francovich damages against the UK premium rate services regulator

This legal case reached conclusion today and news is starting to spread about the outcome of the case. AIME is currently analysing the potential impact of the case on PhonepayPlus and its procedures and will report directly to AIME Members.

A summary of the Judicial Review outcome is available here:

http://www.monckton.com/r-ordanduu-optimus-mobile-v-phonepayplus-2015-ewhc-50-admin-successful-judicial-review-award-francovich-damages-uk-premium-rate-services-regulator/

PhonepayPlus have also released a press statement after today’s results here: http://www.phonepayplus.org.uk/News-And-Events/News/2015/1/Ruling-on-Ordanduu-GmbH-and-Optimus-Mobile-GmbH-v-PhonepayPlus.aspx

Telemedia News commentary on the outcome can be found here: http://www.telemedia-news.com/newsitem.aspx?id=5093