New vacancy from ITV on our Vacancies Board

We are looking for a Commercial Data Analyst to support ITV Interactive, ITV’s competitions team, in achieving their creative and financial targets in attracting, engaging and retaining consumers. We need a confident and capable individual to ensure that key data is analysed and presented to provide insights in line with the strategic goals for ITV Win.

To view the details please visit our Vacancies Board or view it on LinkedIn

Fonix partners with Soccer Aid for Unicef, allowing viewers to donate to the charity via SMS

Fonix, the tech company for acquiring and engaging consumers through their mobile phones, has announced today that it will be providing a mobile donation mechanic for Soccer Aid for Unicef, the biennial British charity football match which raises money in aid of UNICEF UK.

The game kicks off at Old Trafford on 10th June, and both the England and World XI teams include a host of impressive celebrities – including Usain Bolt, Sir Mo Farah, Gordon Ramsay, Michael Owen and Jamie Redknapp.

Fonix will be providing a mobile payment mechanic to the charity, allowing viewers to give to the charity via SMS in £10 and for the first time, £20 amounts. Fonix will also be managing Gift Aid donations, by sending reminders to donors to add Gift Aid as well as building a dedicated microsite for them to make a Gift Aid declaration.

The UK government will match every £1 donated by the public through its UK Aid Match scheme, doubling the difference for children in danger around the world.

Fiona Robertson, Head of Charity Projects at ITV said “We chose to work with Fonix on Soccer Aid for Unicef because we know that they have extensive experience running large-scale mobile charity campaigns.”

“Mobile billing has been incredibly effective with regards to donating to charity. Consumers clearly like to make payments via SMS, and for Soccer Aid for Unicef it will certainly have a positive impact upon conversions and the overall amount raised.”

Stephen George, Business Development Director at Fonix, said “Soccer Aid for Unicef is such a fantastic campaign. We’re so pleased to be introducing the £20 price point this year, as it clearly demonstrates that consumers want to give more to charity by mobile. Most importantly, we can’t wait to watch the game!”

Suzanne Ryder Richardson, Program Lead at UNICEF UK said “We know the public really get behind Soccer Aid for Unicef and that it’s a tremendously popular show, particularly with the fantastic line-up that it has. Encouraging viewers to donate to the charity is easy when there’s a frictionless payment mechanic that simply allows them to text to donate – it makes so much difference.

“Equally, the Gift Aid reminders and the landing page for collecting Gift Aid will increase the overall amount donated and this can only be good news for Unicef”.

International Development Secretary, Penny Mordaunt, said: “We are excited to be involved once again this year in what promises to be the biggest Soccer Aid for Unicef to date. The UK government will match public donations pound-for-pound, meaning that, together, we can double the difference for children around the world.”

The international friendly match will take place at Old Trafford on Sunday 10th June, just four days before the FIFA World Cup in Russia begins. Tickets are on sale now and the game will be broadcast live on ITV. Kick-off is scheduled for 20:00 BST.

Soccer Aid for Unicef is the original England vs. Soccer Aid World XI charity match. It was launched and co-founded in 2006 by Unicef UK Ambassador Robbie Williams and Jonathan Wilkes and has previously featured A-list stars such as Will Ferrell, Woody Harrelson, Mike Myers and Niall Horan, plus footballing royalty including Maradona, ZinedineZidane, Luis Figo and Ronaldinho.

Unicef, the world’s leading organisation for children, has joined forces with ITV to make the pro-celebrity football match bigger and better than ever, with more potential to raise money and vital support for children in danger. Soccer Aid for Unicef is produced by Initial, part of Endemol Shine UK, for ITV.

100% of all public donations to Soccer Aid for Unicef will be doubled by the UK government, up to a total of £5 million through its UK Aid Match scheme, and will go towards supporting the vital work protecting children around the world. So far £24 million has already been raised through Soccer Aid over the last 12 years.

Visit to find out more and follow @SoccerAid on Twitter and Instagram, ‘Soccer Aid’ on Facebook and use the hashtag #SoccerAid for regular player and match updates.

Welcome to our new Board




On the 15th February we were pleased to announce our new Board members.

Our new members are:

  • Abi Hillman
  • James MacFarlane
  • Jonny Brown  
  • Kevin Dawson
  • Oliver Cooke

You can learn more about our new Board from their candidate information page HERE.

They join the rest of our existing Board, and you can see all our Board from our page HERE.

We look forward to working with them over the next couple of years.

aimm Team


ITV partners with Spoke as Text Santa increases Charity donations

Customer engagement specialist Spoke provided automated donation processing for ITV’s recent Text Santa campaign to allow viewers to pledge donations of differing amounts via the 03 number which was promoted as part of the Text Santa appeal.  The number featured on a range of ITV programmes in December, as well as the actual event night of Text Santa 2014. Across all the donation platforms, over £6.3 million was raised for Text Santa 2014’s six UK-based charities.

Spoke has worked on many high profile charity appeals in the past, and following recent platform improvements saw the Text Santa campaign reach an all-time high for effective calls to date for this type of activity. Darren Worrell, Head of Technical Services Director at Spoke commented, “We were delighted with the outcome of this campaign. During 2014 we made a significant investment in our platform and it was great that we saw such high effective call rates, as this had a direct impact on the money raised for Text Santa”.

Spoke’s PCI solution provides charities with a secure facility to take donations at all times of day, as illustrated during Philip Schofield’s unique 24-hour presenting challenge, where calls were received and donations processed through the night.

Fiona Robertson, ITV’s Head of Charity Projects, commented “Our key objective with Text Santa is to maximise donations for our six chosen charities.  Having robust, efficient, cost effective platforms for processing donations is at the centre of our requirements and we welcome Spoke’s excellent contribution to our most successful Text Santa campaign to date.”

Damon Russell, Chief Executive at Spoke, added “We’re very proud to be part of ITV’s successful 2014 Text Santa campaign which allowed us to illustrate our ability to provide both technology platforms and management services for automated donation processing”.




About Spoke

Spoke ( are consumer engagement experts, specialising in mobile and interactive solutions for brands, agencies, media owners and charities. Spoke provide everything from strategy to implementation, management and analysis for a broad range of interactive and mobile services, Social TV and donation and payment solutions. Clients include BBC, Channel 5, UKTV, STV, Time Inc. News International and many others.

About Text Santa

Text Santa is ITV’s annual charity fundraiser appeal, raising money and awareness for six UK based charities each year. The selected charities for the 2014 appeal were Alzheimer’s Society, Guide Dogs, Marie Curie Cancer Care, Teenage Cancer Trust, Together for Short Lives and WellChild. 100% of donations made by ITV viewers are evenly distributed to the chosen charities, and over £21 million has been raised in the last four years.

Sponsor Spotlight: ITV

  ITV logo Interactive services at ITV offer the viewer exciting and varied solutions designed to compliment the in-show experience as well as provide an additional level of value to the customer. These services enable a more direct dialogue and relationship between the broadcaster and viewer which further serves to enhance the overall experience. To learn more about the services that ITV offer read their article:?ITV Interactive Services Feature