ITV extends mobile interactive services partnership with Fonix

Fonix are delighted to announce that ITV has agreed to gradually extend its commercial partnership with Fonix to include SMS billing payments, alongside the existing relationship for carrier billing and charity services.

Fonix will continue to support all mobile carrier billing across the ITV competition portal and gradually extend to supporting all competition interactivity for its on-air formats including high-profile shows such as Dancing on Ice, I’m A Celebrity, Good Morning Britain, Lorraine, ITV Sport, Love Island and This Morning.

We’re thrilled that all of the hard work at Fonix has enabled us to deliver a growing and closer relationship with ITV into the future. Mobile interactivity and payments have always represented a great opportunity to extend the viewing experience for broadcasters from an engagement and monetisation perspective and we’re delighted to be supporting ITV with their strategy in this space.

At Fonix, we’ve always taken great pride in the quality services and support that we’re able to deliver for major brands and broadcasters like ITV, so it’s fantastic to have that recognised with this partnership!

Fonix to power mobile donations for The Prince’s Trust Awards on ITV

Fonix logo in blue

 

Today, Fonix announced that it will be providing the text donation mechanic for The Prince’s Trust Awards. SMS will feature on the awards for the first time in its history. Hosted by Ant & Dec, The Prince’s Trust Awards will air today on ITV.

The Awards recognise young people who have succeeded against all the odds, improved their chances in life and had a positive impact on their local community.

Fonix will be working with The Prince’s Trust and ITV to provide a text-to-donate platform, enabling donors to send a text message to donate either £10, £20, £30 or £40, all charged to their mobile phone bills.

The Prince’s Trust helps young people from disadvantaged communities to get their lives back on track by giving them the confidence and skills to live, learn and earn. Founded by HRH The Prince of Wales in 1976, the charity supports 11 to 30-year-olds across the UK who are unemployed, those struggling at school or at risk of exclusion. Since its inception The Trust has supported more than one million young people in the UK.

Clare Charles, Head of Client Management, said: “At Fonix, we have seen the huge impact of text donations across televised campaigns and are delighted that this will feature on The Prince’s Trust Awards show. We’re looking forward to seeing the results and the difference it makes to help support young people.”

Jessica Mitchell, Individual Supporters Manager for The Princes Trust, said: “Each year, The Prince’s Trust Awards allows us to celebrate the achievements and admire the resilience of young people across the UK and internationally. Incorporating fundraising into the show for the very first time is a natural and exciting addition for us. Fonix’s experience within the charity sector and continued success with text-to-donate made the partnership an exciting prospect.”

Text-to-donate raises over £6.8m in mobile donations for the Ukraine Humanitarian Appeal

Fonix logo in blue

 

Fonix has been the mobile donation partner for the Disasters Emergency Committee (DEC) Ukraine Humanitarian Appeal.

More than £6.8m has been raised by the UK public via text-to-donate so far, to support the aid effort in Ukraine and in neighbouring countries.

Since the beginning of March text-to-donate has been promoted across the BBC, ITV, Channel 4, Channel 5, Sky, Radiocentre, BT Sport and Co-op to name a few.

Concert for Ukraine, which took place in the UK on 29 March, raised more than £4.9m in mobile donations, helping contribute to the £13.4m raised on the night of the Appeal.

The two-hour show brought together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal. The live show was broadcast across ITV, STV, ITV Hub and STV Player.

The show promoted text-to-donate, allowing donors to donate via text at one of four price points: £10, £20, £30 and £40. Donations were charged to a donor’s mobile phone bill.

Rob Weisz, CEO of Fonix, said: “We are so very proud to be able to work with the Disasters Emergency Committee (DEC) to help the humanitarian effort to support those affected by the crisis in Ukraine.”

Simon Beresford, Director of Fundraising and Marketing of DEC, added: “We’re thankful to Fonix for enabling mobile donations so quickly and to the generous UK public whose donations will go on to make such a difference. As humanitarian needs continue to grow, the money raised will help to provide vital support to families caught up in this devastating conflict.”

New vacancy from ITV on our Vacancies Board

We are looking for a Commercial Data Analyst to support ITV Interactive, ITV’s competitions team, in achieving their creative and financial targets in attracting, engaging and retaining consumers. We need a confident and capable individual to ensure that key data is analysed and presented to provide insights in line with the strategic goals for ITV Win.

To view the details please visit our Vacancies Board or view it on LinkedIn

Fonix partners with Soccer Aid for Unicef, allowing viewers to donate to the charity via SMS

Fonix, the tech company for acquiring and engaging consumers through their mobile phones, has announced today that it will be providing a mobile donation mechanic for Soccer Aid for Unicef, the biennial British charity football match which raises money in aid of UNICEF UK.

The game kicks off at Old Trafford on 10th June, and both the England and World XI teams include a host of impressive celebrities – including Usain Bolt, Sir Mo Farah, Gordon Ramsay, Michael Owen and Jamie Redknapp.

Fonix will be providing a mobile payment mechanic to the charity, allowing viewers to give to the charity via SMS in £10 and for the first time, £20 amounts. Fonix will also be managing Gift Aid donations, by sending reminders to donors to add Gift Aid as well as building a dedicated microsite for them to make a Gift Aid declaration.

The UK government will match every £1 donated by the public through its UK Aid Match scheme, doubling the difference for children in danger around the world.

Fiona Robertson, Head of Charity Projects at ITV said “We chose to work with Fonix on Soccer Aid for Unicef because we know that they have extensive experience running large-scale mobile charity campaigns.”

“Mobile billing has been incredibly effective with regards to donating to charity. Consumers clearly like to make payments via SMS, and for Soccer Aid for Unicef it will certainly have a positive impact upon conversions and the overall amount raised.”

Stephen George, Business Development Director at Fonix, said “Soccer Aid for Unicef is such a fantastic campaign. We’re so pleased to be introducing the £20 price point this year, as it clearly demonstrates that consumers want to give more to charity by mobile. Most importantly, we can’t wait to watch the game!”

Suzanne Ryder Richardson, Program Lead at UNICEF UK said “We know the public really get behind Soccer Aid for Unicef and that it’s a tremendously popular show, particularly with the fantastic line-up that it has. Encouraging viewers to donate to the charity is easy when there’s a frictionless payment mechanic that simply allows them to text to donate – it makes so much difference.

“Equally, the Gift Aid reminders and the landing page for collecting Gift Aid will increase the overall amount donated and this can only be good news for Unicef”.

International Development Secretary, Penny Mordaunt, said: “We are excited to be involved once again this year in what promises to be the biggest Soccer Aid for Unicef to date. The UK government will match public donations pound-for-pound, meaning that, together, we can double the difference for children around the world.”

The international friendly match will take place at Old Trafford on Sunday 10th June, just four days before the FIFA World Cup in Russia begins. Tickets are on sale now and the game will be broadcast live on ITV. Kick-off is scheduled for 20:00 BST.

Soccer Aid for Unicef is the original England vs. Soccer Aid World XI charity match. It was launched and co-founded in 2006 by Unicef UK Ambassador Robbie Williams and Jonathan Wilkes and has previously featured A-list stars such as Will Ferrell, Woody Harrelson, Mike Myers and Niall Horan, plus footballing royalty including Maradona, ZinedineZidane, Luis Figo and Ronaldinho.

Unicef, the world’s leading organisation for children, has joined forces with ITV to make the pro-celebrity football match bigger and better than ever, with more potential to raise money and vital support for children in danger. Soccer Aid for Unicef is produced by Initial, part of Endemol Shine UK, for ITV.

100% of all public donations to Soccer Aid for Unicef will be doubled by the UK government, up to a total of £5 million through its UK Aid Match scheme, and will go towards supporting the vital work protecting children around the world. So far £24 million has already been raised through Soccer Aid over the last 12 years.

Visit socceraid.org.uk to find out more and follow @SoccerAid on Twitter and Instagram, ‘Soccer Aid’ on Facebook and use the hashtag #SoccerAid for regular player and match updates.