ITV partners with Spoke as Text Santa increases Charity donations

Customer engagement specialist Spoke provided automated donation processing for ITV’s recent Text Santa campaign to allow viewers to pledge donations of differing amounts via the 03 number which was promoted as part of the Text Santa appeal.  The number featured on a range of ITV programmes in December, as well as the actual event night of Text Santa 2014. Across all the donation platforms, over £6.3 million was raised for Text Santa 2014’s six UK-based charities.

Spoke has worked on many high profile charity appeals in the past, and following recent platform improvements saw the Text Santa campaign reach an all-time high for effective calls to date for this type of activity. Darren Worrell, Head of Technical Services Director at Spoke commented, “We were delighted with the outcome of this campaign. During 2014 we made a significant investment in our platform and it was great that we saw such high effective call rates, as this had a direct impact on the money raised for Text Santa”.

Spoke’s PCI solution provides charities with a secure facility to take donations at all times of day, as illustrated during Philip Schofield’s unique 24-hour presenting challenge, where calls were received and donations processed through the night.

Fiona Robertson, ITV’s Head of Charity Projects, commented “Our key objective with Text Santa is to maximise donations for our six chosen charities.  Having robust, efficient, cost effective platforms for processing donations is at the centre of our requirements and we welcome Spoke’s excellent contribution to our most successful Text Santa campaign to date.”

Damon Russell, Chief Executive at Spoke, added “We’re very proud to be part of ITV’s successful 2014 Text Santa campaign which allowed us to illustrate our ability to provide both technology platforms and management services for automated donation processing”.




About Spoke

Spoke ( are consumer engagement experts, specialising in mobile and interactive solutions for brands, agencies, media owners and charities. Spoke provide everything from strategy to implementation, management and analysis for a broad range of interactive and mobile services, Social TV and donation and payment solutions. Clients include BBC, Channel 5, UKTV, STV, Time Inc. News International and many others.

About Text Santa

Text Santa is ITV’s annual charity fundraiser appeal, raising money and awareness for six UK based charities each year. The selected charities for the 2014 appeal were Alzheimer’s Society, Guide Dogs, Marie Curie Cancer Care, Teenage Cancer Trust, Together for Short Lives and WellChild. 100% of donations made by ITV viewers are evenly distributed to the chosen charities, and over £21 million has been raised in the last four years.