Fonix

BBC Children in Need break text donation record with Harvest Media UK and Fonix

Posted on by Andrea Putnam-Moorcroft

Fonix’s mobile billing and campaign management platforms provided audiences with the opportunity to donate and interact via mobile. The 2014 campaign delivered a record ‘on the night total’ for BBC Children in Need, with over £5m generated over text.

“We are delighted with the record breaking results” said Susan Johnston, Director of Operations and Finance, BBC Children in Need.  “We had a very collaborative relationship with Harvest and Fonix who embraced our desire to innovate and optimize both donation levels and gift aid conversion. Working collaboratively with suppliers in this fragmented mobile ecosystem is essential”

Data-driven CRM and mobile marketing mechanics allowed BBC Children in Need to provide consumers with a tailored experience, resulting in over a third of users declaring their eligibility for Gift Aid.

Rob Weisz, CEO of Fonix Mobile commented, “The 2014 Children in Need campaign was a huge success which we were delighted to be a part of.  We understand the importance of engaging donation mechanics with high conversion of gift aid declarations, something we continue to optimize. We worked on solutions that focused on specific objectives and were thrilled with the results achieved”.

Edward Boddington, CEO of Harvest added, “ Since we started working with BBC Children in Need in 2011, the charity has always strived to innovate.  Using mobile text short codes for charity telethons is a high growth area as it allows charities to keep 100% of whatever the donor texts, in this case £5 and £10 price points.”

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Fonix Mobile is the UK’s leading mobile messaging, mobile payments and interactive services business.   For more information, please email hello@fonix.com

Harvest Media is the UK’s leading provider of participation media services and is the preferred partner for many large media companies in the industry. For more information, please visit www.hmg.tv

The BBC Children in Need Appeal is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK. For further information about BBC Children in Need, please visit www.bbc.co.uk/Pudsey

 

CHANNEL 5 SELECT FONIX FOR TWO YEAR AGREEMENT FOR ALL MOBILE INTERACTIVE SERVICES

Posted on by Andrea Putnam-Moorcroft

 

LONDON, UK — August 2014 — Fonix, leaders in mobile messaging, payments and telephony and Channel 5, one of Britain’s largest commercial broadcasters, today announce a two year partnership.

The partnership is focused on developing engagement between Channel 5’s audience through interactive services, driving returns for the broadcaster and value to the audience.

Using a suite of Fonix solutions including mobile messaging and payments layered with data analytics and marketing services, Channel 5 is providing viewers with an opportunity to interact and engage with formats through an increasingly optimised and value added experience.

“We have some of the most popular interactive formats that TV has to offer. We need our partners to be technically and operationally flawless whilst supporting us strategically around new initiatives. We have undergone a market wide supplier review process and are very pleased to have appointed Fonix to work with us moving forward.’’ said Joanna Cox, Acting Head of Commercial Partnerships, Channel 5.

Rob Weisz, CEO of Fonix Mobile commented, “Channel 5 is forward thinking, innovative and expert in the interactive mobile space. Our relationship with Channel 5 allows us to work collaboratively to drive key objectives and introduce new initiatives like data driven marketing and optimisation – we have a number of very exciting initiatives to introduce over the coming months.”

About Fonix

Fonix Mobile have recently announced their merger with Orca Digital to create the UK’s leading mobile messaging, mobile payments and interactive services business – coming together under the unified brand Fonix.

Fonix offer a wide range of products including SMS, PSMS, Mobile Billing, Voice Shortcode and Telephony services. Our ambition is to bring an exciting, new, fresh approach to the mobile payments and interactive industry – determined to drive market leading products into a variety of exciting sectors including media, broadcast, entertainment, enterprise and consumer markets.

For more information, please email hello@fonix.com

www.fonix.com

ABOUT CHANNEL 5:

Channel 5 launched as Britain’s fifth terrestrial broadcaster in March 1997. It currently attracts well over 42 million viewers a month.

 

Channel 5 acquires the best of international drama –Under the Dome, Person of Interest, Castle, CSI, Law & Order, The Mentalist, NCIS, Wentworth Prison and Love/Hate. Aussie soaps Neighbours and Home and Away continue to delight. For sports fans Channel 5 is the terrestrial home of all England Cricket summer Internationals and regular title boxing.

 

It delivers programmes that combine creative flair and popular appeal, and continues to bring viewers a mix of smart new shows that sit alongside popular long running series such as Killers Behind Bars, Botched Up Bodies and Benidorm ER. Big Brother and Celebrity Big Brother are well established in the schedule – and stripped of any pretentiousness about “social experiments” are focused on real life entertainment. They sit alongside ratings stalwarts like The Hotel Inspector.

 

5 News Tonight debates the main topics of the day, while the channel is committed to children’s programing with their award winning strand Milkshake!. Sister channels 5* and 5USA compliment Channel 5 with a mix of must see entertainment and US Drama.

 

Demand 5 is Channel 5’s free video-on-demand service. It’s currently available on over 20 platforms and devices – smart TVs, set-top boxes, games consoles, mobiles, tablet and web – more than any other on-demand service from a commercial broadcaster in the UK. Popular Demand 5 shows include Big Brother, Neighbours, Home and Away, Peppa Pig and US dramas such as The Mentalist, Person of Interest and CSI. Since the start of the year Demand 5 has averaged 15m streams a month.

 

For all the latest about Channel 5, follow us @channel5press and @channel5_tv

DMG Media selects Fonix for Mobile Messaging & Interactive Services

Posted on by Andrea Putnam-Moorcroft

DMG Media part of Daily Mail & General Trust plc has partnered with Fonix Interactive for mobile messaging, marketing and interactive services across their core media brands and publications including the Daily Mail, the Mail on Sunday and Metro

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 LONDON, UK — June, 2014 — Fonix Interactive (Fonix) who specialise in mobile messaging, payment and interactive mobile services and DMG Media one of Europe’s largest media groups have announced an exclusive 2 year partnership. Fonix has been appointed as the mobile services provider, using Fonix’s state of the art mobile messaging gateway delivering interactive mobile services across DMG’s publishing portfolio.

The partnership is focused on driving innovative and interactive mobile campaigns that engage audiences, add value and foster engagement.

Jonathan Creber, Commercial Director of DMG Media Mobile and TV said “We have a very loyal and interactive audience that engages with our brands through various channels. Offering interactive mobile services allows us to provide added value to, and develop deeper relationships with, our consumers in addition to building an even richer profile of our core audience.”

Rob Weisz, CEO of Fonix Interactive said, “DMG Media has a great range of content and has been running successful mobile interactive services for a number of years. We are thrilled to have been selected to be their partner of choice to drive engagement and revenue through interactive mobile campaigns and performance optimisation marketing. We believe the way we analyse direct and contextually relevant data associated with the services to increase the performance through CRM and marketing is unrivalled in this market space.’’

 

About Fonix

Fonix offer mobile messaging and payment solutions through proprietary and contemporary technology and platforms. They provide a strategic managed service that focuses on operational processes, performance optimisation, generating interactivity and revenue for customer partners.

 

About DMG Media

DMG Media is the consumer business of Daily Mail & General Trust plc – an international group quoted on the London Stock Exchange with a portfolio of market leading digital, information, media and events businesses.

DMG Media comprises the Daily Mail, the Mail on Sunday, Metro, Jobsite, Wowcher and Zoopla Property Group.