DMG Media part of Daily Mail & General Trust plc has partnered with Fonix Interactive for mobile messaging, marketing and interactive services across their core media brands and publications including the Daily Mail, the Mail on Sunday and Metro
LONDON, UK — June, 2014 — Fonix Interactive (Fonix) who specialise in mobile messaging, payment and interactive mobile services and DMG Media one of Europe’s largest media groups have announced an exclusive 2 year partnership. Fonix has been appointed as the mobile services provider, using Fonix’s state of the art mobile messaging gateway delivering interactive mobile services across DMG’s publishing portfolio.
The partnership is focused on driving innovative and interactive mobile campaigns that engage audiences, add value and foster engagement.
Jonathan Creber, Commercial Director of DMG Media Mobile and TV said “We have a very loyal and interactive audience that engages with our brands through various channels. Offering interactive mobile services allows us to provide added value to, and develop deeper relationships with, our consumers in addition to building an even richer profile of our core audience.”
Rob Weisz, CEO of Fonix Interactive said, “DMG Media has a great range of content and has been running successful mobile interactive services for a number of years. We are thrilled to have been selected to be their partner of choice to drive engagement and revenue through interactive mobile campaigns and performance optimisation marketing. We believe the way we analyse direct and contextually relevant data associated with the services to increase the performance through CRM and marketing is unrivalled in this market space.’’
Fonix offer mobile messaging and payment solutions through proprietary and contemporary technology and platforms. They provide a strategic managed service that focuses on operational processes, performance optimisation, generating interactivity and revenue for customer partners.
About DMG Media
DMG Media is the consumer business of Daily Mail & General Trust plc – an international group quoted on the London Stock Exchange with a portfolio of market leading digital, information, media and events businesses.
DMG Media comprises the Daily Mail, the Mail on Sunday, Metro, Jobsite, Wowcher and Zoopla Property Group.