Member News

A message from the Chairman of aimm

Posted on by Andrea Putnam-Moorcroft

I hope that everyone is having a great summer both professionally and personally.

As some of you will already know, today sees our new GM, Joanna Cox, start her tenure with AIMM. I’m really pleased that we were able to get someone of her calibre to lead us through the changes we want to make to the way that AIMM operates in the next few months.

First, a few words about Joanna.

Joanna has a wealth of experience in our industry. She has worked in several companies in our sector, heading up client services at both Telecom Express and Spoke Interactive and also with Channel 5, controlling both the commercial partnerships and interactive services divisions. This included management of Big Brother PRS, social media and App voting. This experience of running services means that she has a great understanding of the opportunities and the challenges that our industry faces.

One of the first things that Joanna will be doing from today is to come round to our members and spend some time understanding how AIMM can help you. Whether by phone, in person or through a questionnaire, she will be reaching out to everyone in the AIMM family to understand how we can best serve the industry. We want to help our members find the opportunities in the market as well as navigate the threats it poses. I would ask that you spend the time to give her as much constructive feedback as you can.

This is the first step in our plan to ensure that AIMM is being truly representative of the whole of our membership and will allow us to collect the information we need to structure our activities. We want to ensure that we are being relevant to all of our members and that we are focusing on the issues that really matter and that will make a difference to you.

Our purpose at AIMM is to help our member companies grow their businesses. This means getting all parts of the value chain to recognize the size of the opportunity and creating an environment where services can launch quickly, be operated simply and be regulated fairly. That is what we intend to work towards and Joanna’s role will be integral to that challenge.

I hope you all join me in welcoming her to AIMM and I look forward to a bright future for our industry.

Kind regards

Neil Johnson

aimm says goodbye to Rory

Posted on by Andrea Putnam-Moorcroft

Changes to the Executive structure at aimm

As announced to aimm members last month, the new aimm Board has decided to change the Executive Team structure to ensure that the diverse needs and the concerns of all of the aimm membership are understood and accurately reflected.

Rory Maguire, after 5 years at the helm of aimm will be stepping back at the end of June to focus on his consultancy business, handing the baton to General Manager Joanna Cox who starts in August.

The aimm Board and the Executive team will be working together to look at the strategy and focus of aimm going forwards, to ensure that all our members continue to feel their voice is heard through their trade association, and aimm continues to support its membership through this period of progression.

We would like to thank Rory for all his hard work during these past years. He has worked tirelessly on important regulatory and business issues which has resulted in improvements and changes across industry, benefiting our members businesses and the wider industry as a whole.

MCP Insight now monitoring in the Kingdom of Saudi Arabia, Pakistan and Iraq

Posted on by Andrea Putnam-Moorcroft

MCP Insight recently launched Mobile Advertising Compliance Monitoring in 3 new territories across the Middle East. As well as ad monitoring, we are delighted to announce the addition of Fraud Blocking and Service Testing in the Kingdom of Saudi Arabia, Pakistan and Iraq.

MCP Insight Director Declan Pettit commented: ‘We are pleased to extend our monitoring services and augment our existing MENA coverage in UAE, Kuwait, Egypt and Iran. We intend to continue our ethos of co-operating in a transparent and joined up way with the mobile billing industry to help resolve the increased fraud threat in these territories.’

Text-to-donate raises over £9.5 million in one day for Comic Relief’s 2017 appeal

Posted on by Andrea Putnam-Moorcroft

 

 

 

 

 

Mobile payments company Fonix has announced that it processed over £9.5m worth of text donations, on live night for the Red Nose Day fundraiser.

The live show took place on 24th March, and the £9.5m processed surpassed the 2015 total and helped contribute to the £19.5m total raised on the night.

This year saw the public dig deep to raise money for those in need across the world. Via text-to-donate, donations were gathered with on-screen promotions in £10 and for the first time, £20 amounts.

 On the night, the £20 price point alone generated a huge £5.4 million in mobile donations, out of the total £9.5 million raised via mobile – this was 57% of the total amount raised by mobile.

 

Campaign Manager at Comic Relief, Jules Thorne said:

 “Red Nose Day was a record-breaker for us; we saw an increase of almost £4 million of mobile donations from the 2015 campaign. We couldn’t have achieved this without Fonix’s expertise and our excellent collaborative approach to running the £20 price point.

 “Fonix understands the importance of making donations as simple and effortless as possible, which is why there was such a fantastic result for mobile donations on live night – people love being able to donate from their mobile devices.

 “Most importantly, it’s so encouraging that people are clearly willing to give more to charity – the £20 price point raised almost £1.3 million more than the £10 donation option.”

Rob Weisz, CEO of Fonix commented:

“ It’s great to be supporting Comic Relief in powering mobile donations for the third year in a row.  

 “The staggering amount raised really demonstrates the power of mobile in combination with emotive content. There was a peak in the campaign where our platform processed over 18,000 donations, all in the space of a minute. It’s a real credit to our great team who really went above and beyond in the months running up to event and on site at the BBC.”