MCP Insight now monitoring in the Kingdom of Saudi Arabia, Pakistan and Iraq

MCP Insight recently launched Mobile Advertising Compliance Monitoring in 3 new territories across the Middle East. As well as ad monitoring, we are delighted to announce the addition of Fraud Blocking and Service Testing in the Kingdom of Saudi Arabia, Pakistan and Iraq.

MCP Insight Director Declan Pettit commented: ‘We are pleased to extend our monitoring services and augment our existing MENA coverage in UAE, Kuwait, Egypt and Iran. We intend to continue our ethos of co-operating in a transparent and joined up way with the mobile billing industry to help resolve the increased fraud threat in these territories.’

Monitoring Compliance Partners (MCP) have rebranded as MCP Insight Ltd.

MCP’s foundation was built on advertising compliance monitoring and verification services for the VAS Industry. Over the last 4 years we have grown and evolved as a business. Not only are we now live in 26 territories (30 by end of Q2), we have also invested in producing deeper market intelligence to support our clients’ understanding of market trends – particularly in relation to compliance and fraud.

Our powerful monitoring and analytical tool-set makes us well equipped to provide a broader set of services to a wider marketplace. Therefore, we feel MCP Insight Ltd. better reflects our strategy for the future, as well as our value proposition over the coming years.

We look forward to continuing our work with valued clients, helping them to ensure that consumer safety and brand protection remains at the forefront of their on-line marketing strategies. Find out more about us and our services on our new website

For more information on exciting new products launching soon, follow us on Twitter & Facebook. If you would like a free demonstration of our product solution, contact us here.

12th July – AIME Golf Day 2016


This popular event is back in the beautiful Surrey countryside, and is a great  way to spend the day networking with other businesses.

This day includes:

  • Networking breakfast
  • Practice at the driving range
  • Full day of golf on 18 hole course
  • Networking drinks
  • Day’s Awards
  • BBQ

You can either make your own team or come solo. This event is open to everyone and you do not need to be a member of AIME to join us.

We have several teams already booked in, and the limited supply of golf buggies are also going, so if you plan on joining us on the relaxed networking day please get in touch! Email to book your place.

Further information and prices are available on the attached information sheet: AIME Golf Day 2016 info pack

Additional Sponsorship  opportunities are available for greater involvement on the day. See the Information pack for further info: AIME Golf Day 2016 Sponsorship packages

Golf Day Sponsors

We are pleased to announce that MCP and Vodafone will be our Refreshment Buggy Sponsors. Keep your eyes open for them on the green while they deliver cool refreshing drinks and snacks!


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Mobile Life Appoint MCP as Regulatory & Compliance Technology Partner

Mobile Life have today announced the appointment of Monitoring & Compliance Partners (MCP) to act as a Regulatory & Compliance Technology Partner for Mexico effective immediately.

MCP were formed in April 2014 as a result of a joint venture between Etx & Enarpee Services to create a new regulatory services company, offering a suite of products designed to provide peace of mind for the payments industry.

Formed in 1997 by brothers Declan and Brian Pettit, eTX’s core offering is the ‘Touchpoint’ Application Development platform, a hardware/software system that intelligently manages information/events in a real-time environment. This platform comprises proprietary technology which is the result of fifteen years research and development, and which is particularly suited to fast-moving environments. Our products such as Goverifyit, VeriAudits and Veriscanner have all been developed using this platform.
Enarpee Services are the world experts in Regulatory Advice, Due Diligence, Compliance and Product & Service Audits for companies utilising Premium Billed mechanisms in support of their services to Consumers. Run by Neil Penny and Toby Padgham, Enarpee Services are the appointed Regulatory & Compliance partner for the UK’s largest Mobile Network Operator, EE (which also incorporates the T-Mobile & Orange Mobile Network brands) as well as providing direct client support across the EU, Africa, Australia, APAC and now Central America with LatAM support available during 2015.

Commenting on the appointment, Warren Platt the CEO of Mobile Life said “We are delighted to be working with MCP to take us to the next and most exciting stage of our growth and development in the Mexican & Latin American Markets. We have an exciting strategy and see MCP as the ideal partner to assist us in achieving all our commercial objectives.”

Neil Penny & Declan Pettit from MCP issued a joint statement – “We are more than excited to be invited to assist & support Mobile Life in the Mexican market and we’re very confident our experience and expertise will deliver and exceed Mobile Life’s expectations. We’ve admired Mobile Life’s growth ever since they entered the market and to be part of their future growth is incredibly exciting”

Sponsor of the Week: Enarpee


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Enarpee Services has joined forces with eTX to create a new regulatory services company Monitoring and Compliance Partners Ltd (MCP)

MCP launch three key market support services:

  • GoVerifyit (robust verification of consumer opt-in)
  • VeriAudits (automated testing & monitoring)
  • VeriScanner (affiliate tracking & recording)


MCP will supply a full suite of regulatory services, serving international markets, where both companies are already active and growing their reach.

To learn more about their services read: MCP Press Release Nov14

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