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10 reasons not to miss the B2B Marketing Expo this month

Posted on by Andrea Putnam-Moorcroft
Media Partnership promotion


 

Here are 10 reasons why you can’t afford to miss B2B Marketing Expo on 16th & 17th November, ExCeL London.

1)  Alastair Campbell – Keynote Day 1 – 12.45pm
An unmissable opportunity to see LIVE Tony Blair’s former right hand man and the ‘King of Spin’ as he gives his take on what it takes to be a successful leader!

 2)  Hannah Fry – Keynote Day 2 – 10am
Award winning TV presenter and professor examines if we’re collecting too much data, the incredible insights it can provide, but also the biases within it!

3)  Mark Wright – Keynote Day 1 – 3pm
The Apprentice winner and award-winning entrepreneur with the UK’s fastest growing digital agency tells you how you can leverage the best out of  digital marketing no matter what size your business.

4)  Panel Debates – DMA, BCMA, and BPMA
Industry leading association thrash out the most pertinent topics shaping their specialist areas so you know what the future holds. Join the DMA, BCMA, and BPMA in their gripping debates.

5)  280+ leading suppliers on your doorstep
The industry leading suppliers in sales and marketing will be on hand with demos, advice and insight for you on the latest market trends, products and solutions.

6)  Unmissable Seminar Programme
Make sure you’re ahead of the game with all the latest strategies, tools, technology and techniques of marketing as industry leaders talk about future techniques and more.

7)  CPD Accreditation
We understand your time is precious, so we have made the content sessions CPD accredited enabling you to develop professionally, improve your marketing and gain continued competence points.

8)  Masterclasses
Fully interactive and enable you to apply the latest solutions from the world of marketing to real-world business scenarios. Don’t just settle for the theory, discover the outcome!

9)  Networking
It’s about who you know sometimes! Engage with, and learn from, like-minded professionals to develop their professional knowledge, industry insight, and cultivate invaluable new business contacts.

10) VIP Lounge – By Invite Only
Look out for your badge that we’ll send you to see if you’ve been
upgraded to a VIP and enjoy the benefits of networking in a relaxed
and hospitable environment with like minded professionals.

11) Happy Hour – A bonus reason to attend!
Enjoy a refreshing free beer and snack at selected exhibitor stands as you network with delegates and suppliers on 16th November 3pm-5pm.

 

Register FREE for B2B Marketing Expo 16th & 17th November, ExCeL London!

 

ClearCourse acquires mobile marketing services provider Cymba

Posted on by Andrea Putnam-Moorcroft

ClearCourse Partnership a group of innovative technology companies providing useful, integrated software solutions, announces a deal to acquire Cymba, a provider of mobile marketing solutions to businesses and charities. The acquisition strengthens ClearCourse’s not-for-profit and online payments offering and sees the Company joining the Group’s Business Services division.

Founded in 2004, Cymba provides solutions to help leading charities as well as big-name brands connect with their audiences through mobile marketing. The Company offers its clients a wide range of services such as mobile messaging, competitions and mobile donations for the charity sector. As part of the Group, Cymba will benefit from integration with ClearCourse’s proprietary payments platform, ClearAccept, and synergies with other brands within the Group’s charities offering.

Based in London, Cymba’s focussed team of experts services charities and global brands that are recognisable all over the world. The team offers leading systems and bespoke advice, using their extensive industry knowledge to help clients including UNICEF, the RSPCA, Guide Dogs for the Blind Association, the Royal British Legion as well as Coca-Cola drive their mobile marketing campaigns.

Gerry Gualtieri, CEO of ClearCourse, commented: “We are excited to announce our acquisition of Cymba whose team brings a great deal of industry expertise as well as impressive clients to the ClearCourse Group. The deal represents ClearCourse’s 10th acquisition in the charity and not-for-profit market and provides further opportunity for collaboration and knowledge sharing across our growing [Business Services] division.

Nevil Coleman, Managing Director of Cymba, said: “Joining the ClearCourse Group is a great opportunity for Cymba, and we’re looking forward to working with Gerry and the rest of the team. The expertise and systems that we’ll benefit from, such as ClearCourse’s payments platform ClearAccept, will help power the next phase of Cymba’s growth and development. We’re very pleased to help expand ClearCourse’s footprint in the charities space, and we can’t wait to start collaborating with businesses across the Group.”

 

Heart listener wins £1,000,000 live on air in heart’s make me a millionaire final

Posted on by Andrea Putnam-Moorcroft

Shelley Humphries, burger van owner & mum of five, from Northampton won the life-changing sum in the live final of £1,000,000. Shelley plans to donate to great Ormond Street & treat her family with her winnings.

Heart’s Make Me a Millionaire is  the biggest competition on UK radio hosted by heart breakfast’s Jamie Theakston & Amanda Holden

Heart listener Shelley Humphries was crowned Britain’s newest millionaire live on Heart Breakfast with Jamie Theakston and Amanda Holden this morning (Friday 28th May), when she won a life-changing £1,000,000 in Heart’s Make Me A Millionaire competition.

Shelley Humphries, a burger van owner and mum of five from Northampton, scooped the biggest prize in UK radio after entering the competition which has seen hundreds of winners take home prizes ranging from £1,000 to £20,000 over the past 13 weeks.

In an extraordinary morning on Heart Breakfast, Shelley took home the grand prize of £1,000,000 after originally turning down £10,000 for the chance to be in the draw – one of the biggest prize funds to be turned down by any finalist.

Speaking about her win, Shelley Humphries said: “I’m on top of the world right now, it’s so surreal. To win £1million means so much to me, it will make such a difference to my life and it’ll open up so many opportunities for me and my family. It means I’ll be able to say yes to my children more often.”

Shelley told Heart listeners why Great Ormond Street is so special to her as they treated her nieces from when they were tiny babies. Now she plans on donating to Great Ormond Street telling Jamie and Amanda: “I have two nieces that they helped at a very, very young age, at six weeks old both of them… I nearly lost my dad … and I just can’t thank them enough and being able to say thank you to them is a first and a must.”

Shelley also hopes to take her family on holiday, telling Heart: “I’ve never had all my children with me together on one holiday before and so I’m hoping to be able to go on a family holiday to Portugal. I’d also like to upgrade my burger van – I’d love one with a bit of heating in or maybe even a café where you can have the heating on permanently!”

Heart’s Make Me a Millionaire launched on 1st March and over the past three months each winner has faced an ultimatum – to take that day’s prize fund or forgo the money to enter into the Million Pound Final for the chance to win £1million. The dramatic live final took place in a specially constructed vault live on Heart Breakfast this morning and began with 38 contestants in the running to win the life-changing sum. Some finalists had turned down cash prizes of up to £13,000 for the chance to be in the Million Pound Final.

A lottery machine randomly selected the final nine contestants for the Grand Final, with the tenth place then won live on air as listeners played one final round of the Heart’s Make Me A Millionaire game. In the order they were selected at random by the lottery machine, the final contestants were then invited to choose a numbered, securely sealed safety deposit box, which was then opened by Amanda Holden live on air and on Global Player. Nine out of ten boxes in the vault contained the message ‘Heart Make Me £1,000 richer’, with one box holding the Million Pound message.

Winner Shelley Humphries was eighth to select a box from the vault, and revealed that the numbers she had originally planned to choose had already been taken by other contestants who picked before her.

All safety deposit boxes were securely sealed and kept under strict lock and key, with only the independent adjudicator aware of their contents. The nation tuned in as the drama unfolded live on Heart, Global Player, Twitter, and Facebook.

Heart brought back the hugely popular competition for a second year for 2021, following its enormous success in 2020.

Amanda Holden and Jamie Theakston dressed up in celebration of the momentous occasion, with Amanda wearing a spectacular red jewel encrusted dress and Jamie donning a matching bow tie.

Heart Breakfast’s Jamie Theakston said: “This morning was very special on Heart Breakfast as we crowned the winner of Heart’s Make Me a Millionaire. It was a great honour to share this life-changing moment with Shelley. Make Me a Millionaire is the biggest competition in UK radio and the suspense and drama that we’ve witnessed over the past 13 weeks has captivated listeners. We’d like to thank everyone who took part and we send huge congratulations to Shelley.”

Heart Breakfast’s Amanda Holden said: “We are so thrilled for our wonderful winner Shelley. It truly has been the most incredible and emotional morning on Heart Breakfast, and it was our great privilege to crown Shelley as our very worthy winner. All of us at Heart send all our best wishes and many congratulations to Shelley and her family.”

VIDEO: Watch the emotional moment the winner was crowned HERE  

 

Heart is the largest commercial radio brand in the UK, and part of Global

www.global.com

@global

Fonix announces intention to float on AIM

Posted on by Andrea Putnam-Moorcroft

Fonix Mobile plc (“Fonix”), the UK focused mobile payments and messaging company enabling businesses to charge users’ mobile bills and send users SMSs via their Carrier today announces that it has undertaken a secondary placing and sought admission of its entire issued ordinary share capital to trading on AIM, the London Stock Exchange’s growth market.

Founded in 2006, Fonix allows mobile network operators to provide additional services in the form of Carrier Billing, SMS Billing, Messaging and Voice Shortcodes. Fonix has over 100 Clients including ITV, Bauer Media, BT, Global and BBC Children in Need across a range of multi-billion pound sectors such as media, gaming, charity, ticketing and digital services.  

The company will be admitted to trading on AIM at 8.00am on Monday 12th October 2020.

Rob Weisz, Chief Executive of Fonix Mobile plc commented:

“We are delighted to announce the proposed Admission to AIM of Fonix. Admission to AIM will help raise the profile of the Company as we look to deliver on our growth ambitions.

We continue to deliver on our growth strategy by supporting our clients to drive transactions that occur on the platform and expanding on the content and services provided from both existing and new Clients.

We would like to thank our existing shareholders for their ongoing support and welcome our new shareholders at this exciting time for the Company

We would also like to thank all of our staff and partners who have supported the business over the last few years. This is a really exciting step for the business which will further our ability to provide high quality products and support to our partners.”

What there is to discover at the White Label World Expo London

Posted on by Andrea Putnam-Moorcroft

With just over 4 weeks to go, the White Label World Expo is ready to take over the ExCel, London, on 27th& 28th November.

Being the UK’s largest event for professional online sellers to meet white label goods suppliers, thousands of global business leaders, entrepreneurs, online sellers, retailers, and distributors come together for the White Label World Expo in order to meet top representatives from the likes of Amazon, Ebay, and Shopify to further their business and make long lasting relationships with suppliers that will benefit their business long term.

The White Label World Expo will host 300 of the world’s top suppliers, allowing you to try, touch, and test a multitude of different products and services; all of which will benefit your business if you decide to buy them. You will find a wide range of products and services from a selection of sectors including: beauty, health and wellness, personal accessories, food and beverage, CBD, amongst many more.

The White Label World Expo not only offers the best exhibitors from the white label and private label industries, but it also possesses an unequalled seminar program, consisting of expert speakers from every walk of life.

Here’s a preview of what of the topics the incredible speakers will be discussing at ExCel:

– ‘10 Hacks for Black Friday & Cyber Monday on Amazon’ with Danny McMillan, host of Seller Sessions à Danny will walk you through 10 plus hacks on nailing Black Friday and Cyber Monday, from protecting yourself from Black Hat sellers to executing PPC and ranking strategies in the toughest window of sales.

– ‘The New Consumer – What You Really Need To Know’ with Andrew Busby, retail writer, Forbes contributor and one of the top 20 lists of global retail influencers à In this seminar Andrew will explore the new age consumer, the current state of retail and then will look at some of the trends from around the world which are responding to these demands and expectations and in doing so are beginning to push the boundaries of legacy retail.

– ‘Innovative Sales Strategy for Business Success’ with Bianca Miller-Cole & Byron Cole, award winning entrepreneurs àThis talk will outline 4 innovative sales strategies to make your business more profitable and to force you to think outside of the box as you continue along your Self-Made journey.

– ‘Keep Optimising – how to Massively Increase Your Traffic & Conversions’ with Chloë Thomasone of the Top 50 UK influencers in eCommerce and Shipping and host of the eCommerce MasterPlan Podcast àGrowing from 10 orders per month to 100 or 100 to 1000 (or beyond) means doubling your business multiple times. In this seminar Chloëwill explain how it’s all about capitalising on what you and your business are best at, eradicating your weaknesses, and constant experimentation. Chloe will take you through her model for achieving this, and give you lots of tips and case studies along the way.

– ‘Build a Brand, not a Business’ with Alan Barratt, CEO & Co-founder of Grenade àBuilding a business doesn’t create a brand, but create a brand and you can build a business. Learn with Alan the key factors and decisions that led to building one of the best known and fastest growing businesses in the UK over the last five years, Grenade.

Finally, don’t miss Huboo Technologies masterclass and learn the Do’s and Don’ts of outsourcing your fulfilment.
Huboo Technologies offer a unique and innovative approach to eCommerce fulfilment with their core focus being on reducing costs, increasing revenues and providing a first class service.
Understanding fulfilment with Huboo will give you a complete overview of all the major benefits of outsourcing your fulfilment, from the basic elements of outsourcing to detailed analysis.
With an open Q & A session to finish, their aim is to for you leave with the answers to enable you to make those business critical decisions.

Tickets to attend the White Label World Expo are free, so make sure you do not miss out on the opportunity to attend it. Register for your free tickets on their website.