ClearCourse Partnership a group of innovative technology companies providing useful, integrated software solutions, announces a deal to acquire Cymba, a provider of mobile marketing solutions to businesses and charities. The acquisition strengthens ClearCourse’s not-for-profit and online payments offering and sees the Company joining the Group’s Business Services division.
Founded in 2004, Cymba provides solutions to help leading charities as well as big-name brands connect with their audiences through mobile marketing. The Company offers its clients a wide range of services such as mobile messaging, competitions and mobile donations for the charity sector. As part of the Group, Cymba will benefit from integration with ClearCourse’s proprietary payments platform, ClearAccept, and synergies with other brands within the Group’s charities offering.
Based in London, Cymba’s focussed team of experts services charities and global brands that are recognisable all over the world. The team offers leading systems and bespoke advice, using their extensive industry knowledge to help clients including UNICEF, the RSPCA, Guide Dogs for the Blind Association, the Royal British Legion as well as Coca-Cola drive their mobile marketing campaigns.
Gerry Gualtieri, CEO of ClearCourse, commented: “We are excited to announce our acquisition of Cymba whose team brings a great deal of industry expertise as well as impressive clients to the ClearCourse Group. The deal represents ClearCourse’s 10th acquisition in the charity and not-for-profit market and provides further opportunity for collaboration and knowledge sharing across our growing [Business Services] division.
Nevil Coleman, Managing Director of Cymba, said: “Joining the ClearCourse Group is a great opportunity for Cymba, and we’re looking forward to working with Gerry and the rest of the team. The expertise and systems that we’ll benefit from, such as ClearCourse’s payments platform ClearAccept, will help power the next phase of Cymba’s growth and development. We’re very pleased to help expand ClearCourse’s footprint in the charities space, and we can’t wait to start collaborating with businesses across the Group.”
Fast growing global provider of mobile content and commerce solutions, First Screen, has partnered with SLA Digital to enable direct carrier billing payments in the Middle East and Europe.
First Screen are experts in delivering great mobile experiences, aimed at engaging and retaining customers in the best way possible. Their massively popular services include games, education and entertainment services, each of them fully localised in 20+ languages. First Screen engage millions of users every day through their mobile devices, ensuring their experience is purely unique, compelling and enriching.
“We are delighted to partner with a company that is consistently pushing the boundaries of the mobile industry. Carrier billing allows easy access to First Screen’s engaging services and SLA Digital has enabled them to expand their reach with new mobile operator connections in the Middle East and Europe.” commented Ashley O’Kane, Head of Business Development at SLA Digital.
Joost Goeree, Chief Commercial Officer at First Screen said, “We pride ourselves on being a pioneer in enriching the mobile experience. First Screen offers branded services packed with high-entertainment value; these include m-learning, games and videotainment. Our video services are especially a hit – with live streaming sports, TV shows, musical performances, lifestyle channels and more, we offer something fun for everyone. To keep up with the demand for good entertainment, we’re constantly upgrading our content offering and adding to our portfolio.
“Our focus on emerging mobile-first countries has propelled First Screen to become the leading mobile marketing and distribution company of mobile consumer services. By partnering with SLA Digital, we have been able to significantly grow our network and process seamless and secure mobile payments for new customers.”
About SLA Digital
SLA Digital provides mobile operators and merchants with carrier billing solutions through their digital services platform. SLA Digital work with clients to help them engage with their audience and improve user acquisition and monetisation. Their team of digital experts are headquartered in the UK and Malaysia and have been serving clients for over 15 years, throughout Europe, the Middle East and Asia. For further information, visit www.sla-digital.com
About First Screen
First Screen is a global player in digital entertainment, offering the best value to stakeholders in the mobile ecosystem. Their value-driven approach ensures that operators and mobile-driven businesses increase their customer reach and revenue. As digital marketing mavericks, they excellently manage user satisfaction, retention and income generation. For more information, visit 1screen.com