gift aid

Charity Text Seminar a Success!

Posted on by Andrea Putnam-Moorcroft

Charity Text Donation Seminar a Success

AIME and PhonepayPlus jointly ran a free one day Charity Text Donation Seminar in London on Friday 19th February. This was well attended by many small charities who came to learn more about how to use text donations to improve their fundraising, make sure that their marketing campaigns are compliant, learn the importance of increasing donations by Gift Aid and to ensure the audit standards are good.

As well as regulatory updates from PhonepayPlus, there were highly informative presentations from Telefonica, OpenMarket, Instagiv, Cymba, Vir2, Open Fundraising, Fonix and BBC Children in Need.

With positive feedback from the attendees it has been suggested that this event is run on an annual basis to ensure the spread of the successful intelligence sharing. A link to the presentations for the day is here.

You can also read about the event on PhonepayPlus’ blog here.

Feedback from the day:

I attend the Charity Seminar last week and I just wanted to say thank you for such a well-organised, informative day. It was really useful and I hope there will be a similar seminar next year! Samaritans

Thank you for organising Friday. It felt like a good session, let’s do it again soon. Open Fundraising

Great event. Informative, relevant and enjoyable. Can’t ask for more! OpenMarket

Well done on organising such a great day. RSM2000

 This event was so informative and useful, and should definitely be an annual event! Parkinsons UK

19th Feb 2016 Charity Text Donation Seminar

Posted on by Andrea Putnam-Moorcroft

Download your Seminar information pack here: Charity Text Donations Seminar Event pack 19Feb16

This one day free seminar organised jointly by the Premium Rate Regulator PhonepayPlus and the Association for Interactive Media and Entertainment (AIME) provides the opportunity for charities to learn how to get started and maximise text based donations, Gift Aid, post donation marketing, regular gifting and competitions.

Text fundraising has grown to a £120 million pound opportunity with most charities finding new donors and differing demographics through this easy mechanism. Are you maximising your donation footprint in this growth market?

During this seminar, you will learn about:

  • Why 70xxx shortcodes are important
  • How to get started with text donations
  • Codes of practice for text donations
  • Latest developments in Gift Aid
  • The emerging role of a Gift Aid intermediary
  • Improving marketing footprint
  • Effective post-donation marketing
  • Competitions with donation elements
  • Proposed changes to regular donations

If you don’t currently use text donation for your fundraising, this seminar will provide a good introduction for you.

If you are already using text donations, this event will be looking at improving your skills and maximising your donation and Gift Aid opportunities.

With several expert speakers already lined up and more to be announced this will be an informative day not to be missed.

If you are a charity you can get your FREE tickets (maximum 2 per charity) here: Seminar Tickets

Download your Seminar information pack here: Charity Text Donations Seminar Event pack 19Feb16