During this time with the country at home, and unable to shop the usual way, a survey by nfpSynergy has found that online charitable giving has doubled from 2019. It found that those charities that were set up to accept online giving had benefited during this time, highlighting the importance of having an online presence and the ability to react quickly to changes. Online donations were collected via charities websites and Direct Debits but also saw an increase in text giving.
“It’s about making it as easy as possible for the public to give so that charities can achieve more.” Simon Baines MD of the Access Group
It was also reported that while donation levels were down generally, the average donation amount had increased by approx £10 per person from January.