2018

Mobile Arts launches Direct Carrier Billing with SLA Digital

Posted on by Andrea Putnam-Moorcroft

Mobile Arts, a technology provider in the Middle East, has partnered with SLA Digital to further grow their revenues with Direct Carrier Billing for their premium gaming and utility applications.

Direct Carrier Billing (DCB) is an alternative digital payment channel to traditional forms of payment like credit and debit card. The solution is seamless, secure and offers a user-friendly customer experience. Customers add transactions to their monthly mobile bill or deduct from their prepaid credit.

Ashley O’Kane, Head of Marketing at SLA Digital commented, “By leveraging Direct Carrier Billing, content providers like Mobile Arts are able to quickly and easily enter new markets and access a large pool of potential customers.”

Rabih Jreish, Business Development at Mobile Arts commented, “Having the right Direct Carrier Billing partner like SLA Digital, we can help merchants and content providers to quickly and easily start in-app subscriptions in new and existing markets. Our innovative solution, “APP-IT UP”, converts any content portal to a mobile application-based subscription product by integrating our smart SDK.”

SLA Digital continues to work with Mobile Arts on expanding its connectivity through SLA Digital’s portfolio of Mobile Operators across the Middle East and Asia.

For the full story please read their press release here:

Introducing MCP Insight’s bespoke Fraud Detection and Fraud Blocking Solution

Posted on by Andrea Putnam-Moorcroft

MCP Shield provides real-time fraud detection and blocking with an intuitive analytics portal and a simple implementation process. The tool operates by detecting unexpected changes and actions on your service landing or payment page. It determines whether a payment request is legitimate or fraudulent by monitoring the activity of the alleged consumer and by logging whether the consent is bot or human in a transaction assessment.

MCP Shield provides the information you need to decide whether or not to block.

MCP Shield Dashboard

  • Monitors 100+ variables grouped into fraud categories
  • Provides statistics on APK and Browsing fraud on your advertising traffic
  • Provides transactional detail and statistics
  • Real-time transaction assessment results available on request
  • You decide when and what to block

MCP Shield Implementation

  • Fill out a simple form to add your services to the MCP Shield dashboard
  • Add a snippet of code to your landing or payment pages to deploy MCP Shield on your service

To find out more contact MCP Insight.

World Telemedia Invites Entrepreneurs to pitch to investors

Posted on by Andrea Putnam-Moorcroft

The telemedia industry has long been driven by entrepreneurs and has thrived on turning great ideas and technology into money making services – and the World Telemedia Show has always been the showcase for unveiling these developments.

Now in its 29th year, the show is looking to further drive this entrepreneurial spirit by running a series of lunches at the next event in Marbella in October where those with great ideas or businesses that need to take that next step can pitch to Investors.

Focusing on value added services (VAS), buyers, sellers, investors and mentors will all be introduced to each other over a 5-star lunch.  A total of six companies will be given the opportunity to privately pitch their ideas.  Investor pitch proposals should be submitted in writing to Jarvis Todd jarvis@wtevent.co.uk by 21 July 2018

“We believe that the people who attend World Telemedia are the early adopters and adaptors of new technology who are focused on the and look for the practical money making application of technology within the Value Added Services Sector,”  says Jarvis Todd, CEO, World Telemedia Ltd. “By connecting those with great new ideas or existing fledgling businesses with those with the knowledge and business acumen to take their ideas to the next level, World Telemedia is driving VAS both now and into the future.”

World Telemedia looks forward to another successful event in Marbella on 8-10 October.  An enlightening series of seminars and country updates, a deal-making expo hub and the most glamourous business networking around has been planned as the backdrop for serious deal making on-site.  A must attend event since 1989, World Telemedia is focused on Driving Value Added Services and Monetising Content.

World Telemedia Event

World Telemedia is for any business that wishes to engage and commercialize “connected consumers” whilst they use mobile devices and telephones; to interact with value added service and content propositions.

The only European event that showcases how carrier billing and other alternative payment platforms are evolving (in partnership with Service Providers and Aggregators) to create a dynamic “Telemedia” value chain which is typically driven by minutes, messages and traffic.

A key destination for Media & Marketing Groups, SPs, Aggregators, Network Operators, Convergent Technology and Billing Specialists who want seamless micropayment solutions and engagement tools to drive sales and convert customers across a globally expanding range of media, affiliate and advertising networks.   www.wtevent.co.uk

 

Change of Executive structure at aimm

Posted on by Andrea Putnam-Moorcroft

As announced to members last month, the new aimm Board has decided to change the executive structure to ensure that the diverse needs and the concerns of all of the aimm membership are understood and accurately reflected.

Rory Maguire, after 5 years at the helm of aimm will be stepping back at the end of June to focus on his consultancy business, handing the baton to General Manager Joanna Cox who starts in August.

Fonix partners with Soccer Aid for Unicef, allowing viewers to donate to the charity via SMS

Posted on by Andrea Putnam-Moorcroft

Fonix, the tech company for acquiring and engaging consumers through their mobile phones, has announced today that it will be providing a mobile donation mechanic for Soccer Aid for Unicef, the biennial British charity football match which raises money in aid of UNICEF UK.

The game kicks off at Old Trafford on 10th June, and both the England and World XI teams include a host of impressive celebrities – including Usain Bolt, Sir Mo Farah, Gordon Ramsay, Michael Owen and Jamie Redknapp.

Fonix will be providing a mobile payment mechanic to the charity, allowing viewers to give to the charity via SMS in £10 and for the first time, £20 amounts. Fonix will also be managing Gift Aid donations, by sending reminders to donors to add Gift Aid as well as building a dedicated microsite for them to make a Gift Aid declaration.

The UK government will match every £1 donated by the public through its UK Aid Match scheme, doubling the difference for children in danger around the world.

Fiona Robertson, Head of Charity Projects at ITV said “We chose to work with Fonix on Soccer Aid for Unicef because we know that they have extensive experience running large-scale mobile charity campaigns.”

“Mobile billing has been incredibly effective with regards to donating to charity. Consumers clearly like to make payments via SMS, and for Soccer Aid for Unicef it will certainly have a positive impact upon conversions and the overall amount raised.”

Stephen George, Business Development Director at Fonix, said “Soccer Aid for Unicef is such a fantastic campaign. We’re so pleased to be introducing the £20 price point this year, as it clearly demonstrates that consumers want to give more to charity by mobile. Most importantly, we can’t wait to watch the game!”

Suzanne Ryder Richardson, Program Lead at UNICEF UK said “We know the public really get behind Soccer Aid for Unicef and that it’s a tremendously popular show, particularly with the fantastic line-up that it has. Encouraging viewers to donate to the charity is easy when there’s a frictionless payment mechanic that simply allows them to text to donate – it makes so much difference.

“Equally, the Gift Aid reminders and the landing page for collecting Gift Aid will increase the overall amount donated and this can only be good news for Unicef”.

International Development Secretary, Penny Mordaunt, said: “We are excited to be involved once again this year in what promises to be the biggest Soccer Aid for Unicef to date. The UK government will match public donations pound-for-pound, meaning that, together, we can double the difference for children around the world.”

The international friendly match will take place at Old Trafford on Sunday 10th June, just four days before the FIFA World Cup in Russia begins. Tickets are on sale now and the game will be broadcast live on ITV. Kick-off is scheduled for 20:00 BST.

Soccer Aid for Unicef is the original England vs. Soccer Aid World XI charity match. It was launched and co-founded in 2006 by Unicef UK Ambassador Robbie Williams and Jonathan Wilkes and has previously featured A-list stars such as Will Ferrell, Woody Harrelson, Mike Myers and Niall Horan, plus footballing royalty including Maradona, ZinedineZidane, Luis Figo and Ronaldinho.

Unicef, the world’s leading organisation for children, has joined forces with ITV to make the pro-celebrity football match bigger and better than ever, with more potential to raise money and vital support for children in danger. Soccer Aid for Unicef is produced by Initial, part of Endemol Shine UK, for ITV.

100% of all public donations to Soccer Aid for Unicef will be doubled by the UK government, up to a total of £5 million through its UK Aid Match scheme, and will go towards supporting the vital work protecting children around the world. So far £24 million has already been raised through Soccer Aid over the last 12 years.

Visit socceraid.org.uk to find out more and follow @SoccerAid on Twitter and Instagram, ‘Soccer Aid’ on Facebook and use the hashtag #SoccerAid for regular player and match updates.