Member News

aimm says goodbye to Rory

Posted on by Andrea Putnam-Moorcroft

Changes to the Executive structure at aimm

As announced to aimm members last month, the new aimm Board has decided to change the Executive Team structure to ensure that the diverse needs and the concerns of all of the aimm membership are understood and accurately reflected.

Rory Maguire, after 5 years at the helm of aimm will be stepping back at the end of June to focus on his consultancy business, handing the baton to General Manager Joanna Cox who starts in August.

The aimm Board and the Executive team will be working together to look at the strategy and focus of aimm going forwards, to ensure that all our members continue to feel their voice is heard through their trade association, and aimm continues to support its membership through this period of progression.

We would like to thank Rory for all his hard work during these past years. He has worked tirelessly on important regulatory and business issues which has resulted in improvements and changes across industry, benefiting our members businesses and the wider industry as a whole.

MCP Insight now monitoring in the Kingdom of Saudi Arabia, Pakistan and Iraq

Posted on by Andrea Putnam-Moorcroft

MCP Insight recently launched Mobile Advertising Compliance Monitoring in 3 new territories across the Middle East. As well as ad monitoring, we are delighted to announce the addition of Fraud Blocking and Service Testing in the Kingdom of Saudi Arabia, Pakistan and Iraq.

MCP Insight Director Declan Pettit commented: ‘We are pleased to extend our monitoring services and augment our existing MENA coverage in UAE, Kuwait, Egypt and Iran. We intend to continue our ethos of co-operating in a transparent and joined up way with the mobile billing industry to help resolve the increased fraud threat in these territories.’

Text-to-donate raises over £9.5 million in one day for Comic Relief’s 2017 appeal

Posted on by Andrea Putnam-Moorcroft

 

 

 

 

 

Mobile payments company Fonix has announced that it processed over £9.5m worth of text donations, on live night for the Red Nose Day fundraiser.

The live show took place on 24th March, and the £9.5m processed surpassed the 2015 total and helped contribute to the £19.5m total raised on the night.

This year saw the public dig deep to raise money for those in need across the world. Via text-to-donate, donations were gathered with on-screen promotions in £10 and for the first time, £20 amounts.

 On the night, the £20 price point alone generated a huge £5.4 million in mobile donations, out of the total £9.5 million raised via mobile – this was 57% of the total amount raised by mobile.

 

Campaign Manager at Comic Relief, Jules Thorne said:

 “Red Nose Day was a record-breaker for us; we saw an increase of almost £4 million of mobile donations from the 2015 campaign. We couldn’t have achieved this without Fonix’s expertise and our excellent collaborative approach to running the £20 price point.

 “Fonix understands the importance of making donations as simple and effortless as possible, which is why there was such a fantastic result for mobile donations on live night – people love being able to donate from their mobile devices.

 “Most importantly, it’s so encouraging that people are clearly willing to give more to charity – the £20 price point raised almost £1.3 million more than the £10 donation option.”

Rob Weisz, CEO of Fonix commented:

“ It’s great to be supporting Comic Relief in powering mobile donations for the third year in a row.  

 “The staggering amount raised really demonstrates the power of mobile in combination with emotive content. There was a peak in the campaign where our platform processed over 18,000 donations, all in the space of a minute. It’s a real credit to our great team who really went above and beyond in the months running up to event and on site at the BBC.”

Fonix wins at Drum MOMA Awards

Posted on by Andrea Putnam-Moorcroft

 

 

 

 

Fonix have won at the Drum MOMA Awards, in the Not-For Profit/Charity Mobile Strategy/Campaign category.

In 2016, Fonix delivered a UK first by providing Children in Need with a £20 mobile text donation solution for their campaign.

To read the full story click HERE.