aimm will be at World Telemedia in Marbella

aimm will be at World Telemdia Marbella, and members can secure their discount on ticket prices.

DRIVING MOBILE PAYMENTS, DIGITAL CONTENT & ADVERTISING

Connect with the leading innovators in mobile payments, digital content, and advertising

Join the World Telemedia event in Marbella, October 5-7, 2025

This is your chance to meet face-to-face with key players and drive your business forward. Experience three days of dynamic networking, valuable insights, and unparalleled business opportunities. Get their solutions directly onto your customer devices and increase engagement, conversion, on-boarding and content monetisation.

World Telemedia represents the absolute “sweet spot” – where the mService value chain clicks. Make sure you’re at the very centre of this uniquely energised crowd and book your all-inclusive event pass today.

aimm are pleased to be supporting and speaking at this years Marbella event. Come and listen to our talk about the opportunities that are now opening up in the UK market with a new Regulator at the helm. You can find us on Tuesday 7th at 14:00 at Level 1, Studio 1 discussing  – UK Market Focus – Open for Business

Hear from the most influential companies in the telemedia ecosystem and discover how to maximise ROI in the right markets, with the right products and services.

The conference includes talks on Business Management, covering topics such as:

  • CRM & the cost of complaints
  • Customer flows
  • Legal issues & regulation
  • Performance marketing issues
  • MNO’s
  • Refunds & debt recovery
  • Optimising global advertising

Business Development area will focus on strategies for growth and look at areas such as:

  • DCB market research / data
  • New Verticals for content & Apps
  • Retail & e-money
  • Messaging Opportunities
  • Ticketing, Vouchers & Couponing
  • 5G & The Consumer
  • New Markets for Voice

The conference will also include product and service demos. Hear from market leaders as they present a “deep dive” into the latest products and service that you should be signing up for at the show.

  • Integrating New Technologies
  • Monetisation Strategies
  • Content / Service Innovations
  • Data Analytics
  • Engagement & Retention
  • Marketing & Advertising Platforms

 

aimm Members can secure a 20% discount off on ‘The Day’ prices, so contact the aimm team for your discount code.
See you in Marbella (5-7 Oct) for three days of dynamic business opportunities, commercial intelligence gathering, and unparalleled networking events.

marbella.wtevent.com

Join AIMM at World Telemedia Marbella this October

Takeaways and insights from the Global Carrier Billing & Mobile Payments Summit

UK Panel members from AIMM, EE and DCB stand by the Global Carrier Billing Summit banner ahead of the talks.

Key insights from this years’ Global Carrier Billing & Mobile Payments Summit in Amsterdam

Joanna Cox, General Manager of AIMM, gives her takeaways and insights from the expert panels she was on, at the Global Carrier Billing & Mobile Payments Summit this month. 

 

Panel 1 – Redefining Compliance: From Reactive Policing to Proactive Design

This panel – representing 5 unique territories from across the globe – discussed the shifting compliance landscape, where checks ‘at the door’ are becoming more commonplace, enabling a culture of trust and certainty from the start of every partnership. 

No longer an irritating by-product of the carrier billing lifecycle, compliance is now front and centre when designing products and services where the cost is added to your phone bill. 

In the current climate, regulators set the rules, watch the market and then evolve the rules as required to safeguard consumers and businesses alike. Alongside this, Trade Associations are being used to demystify the changing regulations and facilitate frameworks around them, to enable businesses to operate effectively whilst staying compliant. AIMM continues to work closely with the industry regulators, to be on the forefront of these changes. Ensuring that members’ collaborative views on regulation are heard, while we simultaneously keep our members updated of important and necessary regulation changes as they happen.

Businesses are now carefully choosing best in show partners, and delivering excellent experiences, to delight their customers – bringing repeat business and showing a direct correlation between compliance and commercial opportunity. 

Industry growth is important and the panel explained that where there are negligible complaint numbers, it follows that consumer trust is at an all-time high and can be built on, which is worth celebrating. 

In terms of a proactive approach to future compliance, it was agreed that a passive approach will no longer work. Industry needs to stay alert, watch for themes of concern and get ahead of them. 

If you’re proven to be operating at the highest level, for the benefit of consumers, those who make the rules will listen when you have something to say. Proactive compliance means that you’ll make your voice heard.

 

Panel 2 – Unlocking New Horizons: Exploring UK Opportunities with the Arrival of a New Regulator

The UK centric panel – which consisted of a UK MNO, an Aggregator and a Trade Association –  focused on changes to the UK regulatory framework since the Summit last year. The new industry regulator, Ofcom, who succeeded the PSA earlier this year, now has overall responsibility for setting the rules for Premium Rate Services in this territory.

The panel discussed the changes that have occurred since the start of the year, highlighting risk management and the appointment of a Generally Authorised Person for every business as key areas of importance. 

Obligations around consumer protection, customer care and vulnerable persons, as well as the process of getting systems in processes in place to be compliant – and the order of doing so – before going live – was explained to the audience.

The UK market is dedicated to offering consumers a great experience, and that starts with awareness of carrier billing. The group discussed what understanding consumers have of the process of carrier billing, and shared details of a new aimm Working Group to be launched this Autumn, chaired by Naomi Maggs from EE; which will be dedicated to educating consumers about these payment services, answering their questions and giving advice in how to better use carrier billing with confidence.

The panel reiterated that for any businesses interested in entering the UK market, there couldn’t be a better time to get involved. The rules are clear, the regulator can be easily understood and there are a wealth of people who can help get the process started for you.

Alongside that, your Trade Association and Aggregator are both available to help make the process of offering your products and services to an audience in the UK quicker and smoother.

 

 

UK opportunities and how to redefine compliance

Learn how Trade Associations can help shape and enforce standards for all interactive businesses across the value chain.

Global Carrier Billing & Mobile Payments Summit panel session discussing the value of compliance in your business framework

aimm are glad to announce that Joanna Cox is part of the speaker line-up of the MEF Global Carrier Billing & Mobile Payments Summit, hosted by Mobile Ecosystem Forum. The Summit is taking place in Amsterdam on 9th and 10th of September.

Joanna will be speaking on two separate expert panels on the 10th, so pop over for a listen if you are coming. Get your ticket today and join us.

*aimm members can still secure their 10% member discounts on tickets so reach out to the aimm team for more details.

 

10:10 Redefining Compliance: From Reactive Policing to Proactive Design

  • Dario Betti, CEO – MEF
  • Frank van Rotterdam, Regulator – Mobile Payments in the Netherlands
  • Joanna Cox, General Manager – Association for Interactive Media and Micropayments (AIMM)
  • Pierre Trocme, Program Director – af2m
  • Wim de Meyer, Managing Director – Etis
  • David Ashman, Head of Compliance – MCP

With regulatory expectations rising and markets becoming more fragmented, compliance is no longer a back-office function — it’s a strategic pillar of product design. This session explores how mobile operators, content providers, aggregators, and platforms are embedding user protection, consent, and transparency into the mobile payment journey from the outset.

The conversation will also include the growing role of self-regulatory bodies and industry associations in shaping and enforcing standards. From codes of conduct to complaint handling frameworks, these groups are helping to create shared accountability models that reduce friction, build trust, and enable responsible growth across diverse markets.

 

14:25 2025 UPDATE – Unlocking New Horizons: Exploring UK Opportunities with the Arrival of a New Regulator

  • Joanna Cox , General Manager – Association for Interactive Media and Micropayments, (AIMM)
  • Victoria Hull, Business Development Director – Dynamic Mobile Billing
  • Naomi Maggs, Senior Product Manager – EE 

This session will explore how recent regulatory changes have created a clearer, more stable framework for carrier billing in the UK. Panellists will discuss what has changed in the past year, the impact of a stronger regulator, and why the new regime is easier to navigate. The session will also provide practical guidance on entering the UK market, including available support, onboarding processes, and why this is now a prime time for new services to launch in a predictable, business-friendly environment.

aimm panel session at Global Carrier Billing & Mobile Payments Summit 2025 discussing UK opportunities with arrival of new regulator.

Find out more and get your tickets

UK Regulation – the biggest change in a decade for mobile paid services?

The UK is open for business and the time for opportunity is now

Joanna Cox of aimm on the right of the image chairs a panel of experts to discuss changes in the UK regulation and new business opportunities at the Carrier Billing & Mobile Payments Summit

Experts discuss some of the biggest shifts to hit the UK mobile paid-for content and carrier billing services market in a decade.

 

Summary of Carrier Billing & Mobile Payment Summit Panel

UK Regulation – are you ready for the  biggest change in a decade? With Ofcom taking on the regulation of the interactive media, mobile and carrier billing services from next year, are businesses ready?

“The UK is very focused on regulation because we’ve had to be, and there has been lots of change in the last 5 years but most of it for the better.” The UK has now created an environment focused on consumer trust and longevity around mobile paid-for content and carrier billing services.

 We’re coming to the end of a long regulatory  journey and this is why it is a good time to join the UK market. We’re now in a place where we have collaboratively produced a market that is healthy and sustainable.

Consumer complaints have reduced by over 90% in the last few years due to regulatory changes AND those made by industry. The focus is now analysing how customers feel about and respond to 3rd party content and continually widening and improving the offering.

Upcoming changes in Regulation

With the change in regulators from the PSA ( who have been the incumbent for decades) to Ofcom, there will be some differences, but with such a strong base the market will continue to be a healthy environment in which to do business. Ofcom taking over the regulatory space is the right direction for industry. 

Risk Management and Due Diligence is a focus for Ofcom and all those in the value chain now take on this responsibility. However there is lots of guidance available on getting this right. aimm have run several workshops over the last two years for our members, making sure there is clear understanding of the requirements.

Globally the rest of the world can learn from the UK model. The UK is often where regulatory changes happen first but that means that now we have a commercial marketplace that will welcome and nurture quality business.

This new UK regulator and regulatory model offers new opportunities that will provide a stable foundation for many years to come. With a Statutory Instrument now coming into force there is stability in the regulation ahead, as this cannot be changed. This also removes any concerns about correctly interpreting regulatory codes.

What does this mean for the UK?

 What this means is that the UK is ripe for innovation and growth. Direct Carrier Billing (DCB) has grown every year, and this new regulatory framework will make it easier to understand how to enter the UK market. 

So what should merchants do to prepare? It is for important for new entrants to understand the regulation and to collaborate with others in the value chain through Trade Associations such as aimm, who are sharing knowledge, providing opportunities for collaboration and keeping communication open. Everyone from Network Operators, Intermediaries, Merchants and Anti-Fraud Providers are at the table ready to help.

There is support across industry for new merchants.  aimm will work with newcomers to be the bridge between the regulators and industry offering. We do this through our working groups, advice, best practice guides and documentation templates.

If there are businesses wanting to consider entering the UK, take the time to look at all the information that is available and we’ll help you get an understanding of the regulatory landscape. aimm has members from across the value chain and from within and outside of the UK.

There is nothing to be scared of. 

Google Ads Guidance

Industry are working together to create clarity around the expectations around Google Ad creation such as the content and quality of the adverts and the consumer journey. 

If you are new to the market this information allows you to get a head start as aimm and MCP Insight are working with members to create a live document – a handbook and guidance, so consumers are protected and businesses can make the best returns on their investments.. 

The guide will tackle the challenges faced when creating responsive banners, such as regarding the placement of key information and how it displays. Compliance and consumer protection are key here.

aimm’s new Google Ads Working Group is another example of industry collaboration which is merchant led, allowing the opportunity to react quickly when issues are identified, and be proactive in solving them. 

We want to help the responsive ads industry to understand how to address issues by sharing information and sharing experiences to improve the environment for Industry and as such, consumers. This will avoid longer term issues or unrequired regulatory management helping businesses to thrive. 

When the value chain contributes and participates in working groups and forums in this way, it creates great balance for industry and helps make regulation user friendly and easy to implement. 

Why come to the UK?

It is now a level playing field with a stable future for mobile and carrier billing services due to this new shift in regulation.

Globally new acquisitions are being turned off due to bad practice and poor regulatory practice. There is not the same concern in the UK with a new framework in place and an environment that supports teamwork.

This means that businesses are growing in the UK. Complaints have reached an all time low, and less complaints equals more repeat business which in turn brings further growth. The opportunity for carrier billing is unrivalled.

Joanna Cox of aimm summarised by stating “The UK has long been known for being robustly regulated but with this new era of regulation AND market collaboration, the time to enter our market is now.”

 

This panel at the Carrier Billing & Mobile Payments Summit was chaired by Joanna Cox, General Manager of aimm. The panel members were: David Ashman of MCP Insight, Victoria Hull of Dynamic Mobile Billing, Peter Garside of EE and Leon Dijksman of Sam Media

 

Watch the whole panel session from The Carrier Billing and Mobile Payments Summit 

 

aimm chairs panel of experts to discuss changes in UK regulation at Carrier Billing & Mobile Payments Summit in Amsterdam. Photo shows Joanna Cox of aimm beside panel banner

For more information please contact Joanna Cox at joanna@aimm.co

 

Did you catch aimm’s Panel session today?

 

This morning at the Carrier Billing & Mobile Payments Summit, Joanna Cox of aimm Chaired a panel to discuss: UK Regulation: Are you Ready for the Biggest Change in a Decade? We were be joined by David Ashman of MCP Insights Ltd, Victoria Hull, from Dynamic Mobile Billing, Peter Garside of EE and Léon Dijksman from Sam Media.

This session delved into the new regulatory model that is on the horizon in the UK. With Ofcom in the process of transitioning into regulatory power over the mobile and interactive media space, this will create change across the regulatory landscape for our industry.

aimm has been working hard to not only advise and guide members about this change with workshops, but regularly liaise with both the regulators about this transition. This knowledge sharing allows for the opportunity for growth in this market to continue while maximising consumer protection.

With updates from Ofcom expected in the next couple of months; aimm is gearing up for the next round of member meetings to share our knowledge and best practice, so that all our members can enter this next regulatory phase compliant.

During the Panel session the team also discussed best practice for effective Responsive Display Ad Marketing. This is a hot topic right now for many businesses, and the focus for one of our new Working Groups at aimm.

If you are not yet a member of aimm, and want to find out more about what is required to be compliant, as well as find new opportunities for growth, get in touch about membership and joining our mailing list for our updates.