ITV

ITV extends interactive services partnership with Fonix into its 10th year

Posted on by Andrea Putnam-Moorcroft

ITV PLC, the UK’s leading commercial broadcaster, has entered into an agreement to extend its partnership with Fonix PLC, continuing a long-standing relationship focused on delivering mobile interactive services across ITV’s portfolio of programmes since 2017.

Under the extended agreement, Fonix will continue to power mobile carrier billing across ITV’s competition portfolio, while supporting SMS payments and interactive services across a range of flagship programmes, including I’m a Celebrity Get me out of Here, Love Island, Britain’s Got Talent, Good Morning Britain, This Morning and ITV Sport.

Leveraging its Campaign Manager platform, Fonix provides secure, scalable SMS engagement infrastructure alongside real-time data insights, helping ITV enhance audience participation and deliver more dynamic, engaging viewer experiences.

Peter Mossman, Director of Production and Strategic Delivery at ITV, said:
 “Our partnership with Fonix has played an important role in shaping our interactive services. As audience behaviours continue to shift, it’s vital that we work with partners who can combine reliability with innovation. Fonix brings both, and we’re excited to continue building on what we’ve achieved together.”

Rob Weisz, CEO of Fonix, added:
 “Extending our work with ITV reflects the strength of the relationship we’ve built together, as well as a shared ambition to keep improving the viewer experience. Interactivity continues to play a key role in broadcast, and we’re proud to provide the technology and insight that helps ITV engage audiences at scale.”

 

Headquartered in London, Fonix is a fast-growing, innovation-driven company, trusted by industry leaders such as ITV, Bauer Media, RTÉ, Global, Comic Relief, and BBC Children in Need. With a strong focus on technology and consumer experience, Fonix continues to shape the future of mobile payments and interactivity.

 

ITV extends mobile interactive services partnership with Fonix

Posted on by Andrea Putnam-Moorcroft

Fonix are delighted to announce that ITV has agreed to gradually extend its commercial partnership with Fonix to include SMS billing payments, alongside the existing relationship for carrier billing and charity services.

Fonix will continue to support all mobile carrier billing across the ITV competition portal and gradually extend to supporting all competition interactivity for its on-air formats including high-profile shows such as Dancing on Ice, I’m A Celebrity, Good Morning Britain, Lorraine, ITV Sport, Love Island and This Morning.

We’re thrilled that all of the hard work at Fonix has enabled us to deliver a growing and closer relationship with ITV into the future. Mobile interactivity and payments have always represented a great opportunity to extend the viewing experience for broadcasters from an engagement and monetisation perspective and we’re delighted to be supporting ITV with their strategy in this space.

At Fonix, we’ve always taken great pride in the quality services and support that we’re able to deliver for major brands and broadcasters like ITV, so it’s fantastic to have that recognised with this partnership!

Fonix to power mobile donations for The Prince’s Trust Awards on ITV

Posted on by Andrea Putnam-Moorcroft

Fonix logo in blue

 

Today, Fonix announced that it will be providing the text donation mechanic for The Prince’s Trust Awards. SMS will feature on the awards for the first time in its history. Hosted by Ant & Dec, The Prince’s Trust Awards will air today on ITV.

The Awards recognise young people who have succeeded against all the odds, improved their chances in life and had a positive impact on their local community.

Fonix will be working with The Prince’s Trust and ITV to provide a text-to-donate platform, enabling donors to send a text message to donate either £10, £20, £30 or £40, all charged to their mobile phone bills.

The Prince’s Trust helps young people from disadvantaged communities to get their lives back on track by giving them the confidence and skills to live, learn and earn. Founded by HRH The Prince of Wales in 1976, the charity supports 11 to 30-year-olds across the UK who are unemployed, those struggling at school or at risk of exclusion. Since its inception The Trust has supported more than one million young people in the UK.

Clare Charles, Head of Client Management, said: “At Fonix, we have seen the huge impact of text donations across televised campaigns and are delighted that this will feature on The Prince’s Trust Awards show. We’re looking forward to seeing the results and the difference it makes to help support young people.”

Jessica Mitchell, Individual Supporters Manager for The Princes Trust, said: “Each year, The Prince’s Trust Awards allows us to celebrate the achievements and admire the resilience of young people across the UK and internationally. Incorporating fundraising into the show for the very first time is a natural and exciting addition for us. Fonix’s experience within the charity sector and continued success with text-to-donate made the partnership an exciting prospect.”

Text-to-donate raises over £6.8m in mobile donations for the Ukraine Humanitarian Appeal

Posted on by Andrea Putnam-Moorcroft

Fonix logo in blue

 

Fonix has been the mobile donation partner for the Disasters Emergency Committee (DEC) Ukraine Humanitarian Appeal.

More than £6.8m has been raised by the UK public via text-to-donate so far, to support the aid effort in Ukraine and in neighbouring countries.

Since the beginning of March text-to-donate has been promoted across the BBC, ITV, Channel 4, Channel 5, Sky, Radiocentre, BT Sport and Co-op to name a few.

Concert for Ukraine, which took place in the UK on 29 March, raised more than £4.9m in mobile donations, helping contribute to the £13.4m raised on the night of the Appeal.

The two-hour show brought together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal. The live show was broadcast across ITV, STV, ITV Hub and STV Player.

The show promoted text-to-donate, allowing donors to donate via text at one of four price points: £10, £20, £30 and £40. Donations were charged to a donor’s mobile phone bill.

Rob Weisz, CEO of Fonix, said: “We are so very proud to be able to work with the Disasters Emergency Committee (DEC) to help the humanitarian effort to support those affected by the crisis in Ukraine.”

Simon Beresford, Director of Fundraising and Marketing of DEC, added: “We’re thankful to Fonix for enabling mobile donations so quickly and to the generous UK public whose donations will go on to make such a difference. As humanitarian needs continue to grow, the money raised will help to provide vital support to families caught up in this devastating conflict.”

New vacancy from ITV on our Vacancies Board

Posted on by Andrea Putnam-Moorcroft

We are looking for a Commercial Data Analyst to support ITV Interactive, ITV’s competitions team, in achieving their creative and financial targets in attracting, engaging and retaining consumers. We need a confident and capable individual to ensure that key data is analysed and presented to provide insights in line with the strategic goals for ITV Win.

To view the details please visit our Vacancies Board or view it on LinkedIn