The DMWF Early Bird finishes tomorrow – 24th Feb

The upcoming Digital Marketing World Forum event; #DMWF Expo Europe which is taking place in Beurs van Berlage, Amsterdam on 3rd & 4th April has an early bird discount which ends tomorrow (Friday 24th February) – register today and save up to €250!

This year’s agenda has been expanded and features 2 Conference Tracks covering; Digital Marketing Strategies, Social Media, Influencer Marketing, Content Marketing, eCommerce, Mobile Marketing, Data & Analytics as well as Artificial Intelligence and Virtual Reality.

Latest confirmed speakers include:

  • Robert Zuidgeest, Head of Digital Marketing, The Walt Disney Company
  • Anthony Hodge, Global Content & Digital Marketing Communications Manager, Randstad Holdings
  • Paul Poels, Director of Digital Analytics, Philips
  • Selena Gabat, Director of Social Media, Sky
  • Jamie Bolding, Founder & CEO, Jungle Creations
  • Dustin-Michael Steinfort, Digital Marketing & Strategy, The Kraft Heinz Company

View the full speaker line-up here

Remember you can claim your AIME member discount by visiting our DMWF events page HERE.

Speaker Spotlight: Richard Reeves and The AOP Digital Publishing Convention

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On the 7th and 8th November in London you will be provided with the essential opportunity for progressive digital publishers to get to grips with the issues that will drive profitability in an attention economy.

AIME Members can claim their 10% discount by using the code provided in the event information pack.

Key topics to be discussed include:

  • The challenges of product development
  • New monetisation models
  • Advertiser needs
  • Data complexity
  • Audience engagement
  • Hyper-competition

 

We are pleased to announce that our MD Rory Maguire will be speaking at the Convention on the 8th November, and we will then welcome key speaker Richard Reeves from the AOP to address audiences at our Power50 Conference the following day.

Speaker Spotlight: 

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Richard Reeves is leading the evolution of the AOP, providing a voice for the online publishing industry, through his role as Managing Director. He is responsible for the operational management of the digital trade body, as well as delivering a programme of targeted initiatives, research, and events.

Richard has worked within the media and advertising industry for more than 30 years, holding senior roles across a variety of sectors including publishing, broadcast, events, digital content, and digital vendor technology businesses.

Having worked with a number of leading UK and international publisher brands – starting at Centaur Communications in the mid eighties – Richard has gone on to work with Dennis Publishing, News International, and the FT, and also held positions at National Geographic and Turner Broadcasting.

Richard later transitioned from his senior sales management role within the broadcast division of CNN International to lead the roll out of CNN.com to international markets, becoming CNN’s first dedicated digital resource outside of the US.

Subsequently, Richard joined the – then – embryonic C Squared Networks to launch the widely respected international events series ‘The Festival of Media.’ After four years expanding the festival into multiple regions, Richard was responsible for establishing the European operations of leading technology businesses, looking to extend beyond the US.

Prior to his appointment by the AOP to Managing Director, Richard has been a consultant to a number of businesses – of which the AOP was one.

Tech Expo October 2016 show offer for Members

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With the Tech Expo in London next week (24th – 25th October), we are pleased to announce a special show offer for our Members!

We can offer AIME Members a 20% discount when booking your tickets. Please use code  TT20.

To learn more about the event visit: www.the-tech-expo.com

For an event overview please see the attached press release. the-tech-expo-press-october-2016

Come and hear AIME’s views at World Telemedia this month

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Rory Maguire, MD of AIME will be speaking to audiences over the course of the 3 days at World Telemedia on various topics. Come and have a listen if you are around.

Tuesday 18th October

17.30 – Keynote – The Growing Importance of VAS to MNO’s

18.30 – UK Telemedia “State of the Nation”

Wednesday 19th October

12.00 – Carrier Billing to engage and convert

18.15 – Workshop – Managing Consumers

Thursday 20th October

15.30 – Regulation – One size does not fit all

PhonepayPlus releases three updated Guidance documents

In February, PhonepayPlus launched a public consultation on five pieces of Premium Rate Guidance that had been amended or developed afresh AIME executive and board members participated in this consultation resulting in significantly improved documents with the appropriate tone and usability.

Today PhonepayPlus publishes three out of the five pieces of Guidance and a statement following this consultation.

The Guidance documents are:

  1. Advice services
  2. Enabling consumer spend control
  3. Digital marketing and promotion

Yellow highlights in the documents indicate the changed areas.

The remaining guidance; Subscription Services and Method of Exit and still in review following the consultation.