Today PhonepayPlus has announced the new members of their Adjudication Panel.
The new panel, which comprises legally qualified and lay members, will replace the current Code Compliance Panel and make rulings independently of the PhonepayPlus executive.
The legally qualified members of the CAP are Julian Weinberg, Robin Callender Smith and Linda Lee. The lay members, who have been chosen for their experience in an adjudicatory capacity and in dealing with complex factual situations will be, Andrew Ellam, Tony Moss, Dame Elizabeth Neville, Elisabeth Ribbans, Ian Walden, Peter Wrench and Martin Wrigley. The members of the new panel have a variety of expertise across areas including: law, technology, operations, business, consumer matters and media, and include: a former President of the Law Society, a former Police Chief Constable, a Professor of Information and Communications Law and a former Managing Editor of The Guardian.
The new 14th Code of Practise comes into force on the 12th July.
Read more here about the latest adjudication: http://www.phonepayplus.org.uk/for-business/tribunal-adjudications/latest-tribunal-adjudications
Today PhonepayPlus launch their new Vulnerability guidance to help PRS providers avoid consumer harm before launching and while running a service. They designed this guidance to help you take steps in making sure your premium rate service stays compliant with the Code of Practice and maintains the reputation of the PRS industry. PPP have developed the guidance in collaboration with industry members, consumer groups and digital content providers.
To read the guidance please visit: Vulnerability Guidance
In light of today’s ruling in the High Court between Ordanduu and Optimus vs PhonepayPlus AIME’s intial response is as follows:
As a result of the Emergency Procedures that PhonepayPlus deployed in 2013 and prior to the instigation of this legal challenge, AIME Executive and Board worked extensively with PhonepayPlus to develop guidance for the premium rate industry that utilise digital marketing, particularly with affiliates.
AIME also collaboratively developed an early warning system for reporting instances of mobile malware, misleading affiliate practices and other tactics that would damage advertisers and create risk for consumers. This enabled responsible advertisers to investigate and deal with affiliate and other digital marketing fraud aimed at themselves, but affecting consumers in process. This tool is being actively used by industry.
The area of affiliate marketing as a promotion tool for connecting with mobile consumers exploded in 2012/13 and the risks to advertisers from affiliates who set out to mislead consumers or create malware was little understood by all parties. AIMEs role in assembling industry collaboration has resulted in a marked reduction in rogue affiliate issues affecting premium rate service marketing and we continue to monitor and react to the issue.
AIME also engaged extensively with senior representatives of PhonepayPlus to encourage and support a review of their enforcement procedures, the skill and independence of the code compliance panel and the robustness of adjudication case preparation in light of new technology and new ways for consumers to utilise premium rate services via the burgeoning growth in smartphones.
PhonepayPlus has demonstrated willingness to engage with industry on these matters while still prioritising its consumer protection remit and remaining independent.
AIMEs Chairman Edward Boddington said “It is vital for the premium rate industry that we have an effective regulator to ensure a stable operating environment for the companies that wish to provide consumers with great products, transparent pricing and honest marketing and the regulator should keep at bay the miscreants who are determined to wreck the industry and remove consumer confidence. AIMEs objective for its members is to ensure that PhonepayPlus has robust mechanisms to remove harmful products while applying efficient and precise procedures that will survive any legal challenge. Maintaining that balance is a tough role to play and AIME has encouraged and will continue to support PhonepayPlus.