consumer

PhonepayPlus releases three updated Guidance documents

Posted on by Andrea Putnam-Moorcroft

In February, PhonepayPlus launched a public consultation on five pieces of Premium Rate Guidance that had been amended or developed afresh AIME executive and board members participated in this consultation resulting in significantly improved documents with the appropriate tone and usability.

Today PhonepayPlus publishes three out of the five pieces of Guidance and a statement following this consultation.

The Guidance documents are:

  1. Advice services
  2. Enabling consumer spend control
  3. Digital marketing and promotion

Yellow highlights in the documents indicate the changed areas.

The remaining guidance; Subscription Services and Method of Exit and still in review following the consultation.

 

Sponsor Spotlight: IMImobile

Posted on by Andrea Putnam-Moorcroft

 

 

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Mobile Payments – Every Second Counts

 

Attention span is at an all-time low, with the modern day consumer having an average attention span of 8 seconds. That is potentially 8 seconds to grab the consumer’s attention, persuade them to commit to purchase and complete the transaction. Every second longer increases the chance of purchase abandonment.

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